Yueyao (Yetta) Yang

Manager External Communications, MSD China at 默沙东中国
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Contact Information
us****@****om
(386) 825-5501
Location
Xuhui District, Shanghai, China, CN

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Experience

    • China
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • Manager External Communications, MSD China
      • Feb 2023 - Present

    • Asso. Manager, Internal Communications
      • Oct 2021 - Jan 2023

    • Sr. Executive, Internal Communications
      • Jun 2019 - Oct 2021

    • Executive, Internal Communications
      • Oct 2018 - Jun 2019

      - Manage assigned internal communication platforms (e.g. internal WeChat, bi-weekly newsletters, etc.) and compose communication message;- Support the team to coordinate and implement internal communication campaigns and events, such as annual meeting, town hall and executive events;- Work as business partners for Cardiovascular, Respiratory and Bone & Pain teams to align communication strategies and drive projects.

    • France
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Junior Associate
      • Jun 2018 - Oct 2018

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Project Coordinator
      • Feb 2018 - Jun 2018

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Intern, Technology Team
      • May 2017 - Aug 2017

      - Participated in new clients pitching, including the process of brainstorming, branding plan execution and the final presentation - Wrote press releases and soft articles for clients and pitch media for releasing as well as managed media relations - Executed market researches and analyses for the clients - Participated in new clients pitching, including the process of brainstorming, branding plan execution and the final presentation - Wrote press releases and soft articles for clients and pitch media for releasing as well as managed media relations - Executed market researches and analyses for the clients

    • United States
    • Public Relations and Communications Services
    • 400 - 500 Employee
    • Intern, Lifestyle team
      • Oct 2015 - Apr 2016

      - Monitored social media platform for the clients and their competitors and wrote weekly monitoring reports - Coordinated with the clients and helped them to hold events that related to their products and pitch media for publishing news - Drafted wechat articles and weibo contents for different clients, as well as press releases and media alerts - Monitored social media platform for the clients and their competitors and wrote weekly monitoring reports - Coordinated with the clients and helped them to hold events that related to their products and pitch media for publishing news - Drafted wechat articles and weibo contents for different clients, as well as press releases and media alerts

Education

  • 美国纽约大学
    Master's degree, Public Relations and Corporate Communication
    2016 - 2018
  • 中国传媒大学Communication University of China (CUC)
    Bachelor of Arts - BA, English Broadcasting and Anchoring
    2012 - 2016
  • 世新大学
    交换生, 新闻学

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