Yueh Mei Ho
Chief Business Administrator at EVCo- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Japanese Limited working proficiency
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Cantonese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Diploma in Teaching Chinese Language
Confucius Institute NTU, Singapore (南洋理工大学孔子学院)Jan, 2022- Sep, 2024 -
Professional Diploma in Digital Marketing
LithanJun, 2020- Sep, 2024 -
Japanese Language Proficiency Test Levels 1-4
The Japan Foundation, Association of International Education, JapanFeb, 1995- Sep, 2024 -
Piano Grade 8 Practical & Theory
ABRSM
Experience
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EVCo
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India
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Advertising Services
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Chief Business Administrator
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Apr 2022 - Present
Marketing & Campaigns Marketing & Campaigns
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The Celeb Net
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Singapore
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Business Consulting and Services
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1 - 100 Employee
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Digital Marketing & Partnerships
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Oct 2019 - Present
I connect celebrities and brands, providing innovative marketing solutions backed by the largest network of local and overseas celebrities I connect celebrities and brands, providing innovative marketing solutions backed by the largest network of local and overseas celebrities
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Mediacorp Pte Ltd
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Broadcast Media Production and Distribution
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700 & Above Employee
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Assistant Lead
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Feb 2001 - Apr 2019
Managed close to 100 artistes in all aspects of their careers, assisted by a team of managers Key Achievements:• Launched the careers of numerous stars, including A-listers such as Rebecca Lim, achieving income breakthroughs of over S$1m in artiste commercial engagements• Generated new revenue streams by sourcing and brokering prominent deals, including Pierre Png’s Hollywood foray “Crazy Rich Asians” and Tay Ping Hui’s acting ventures into China market• Supported business growth by creating The Celebrity Agency’s tentpole IP project, The Celebrity Sports Day in 2016
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Overseas Manager, Pan China
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Mar 2000 - Oct 2000
Formulated and coordinated regional production and marketing strategies for artistes including Andy Lau, Anita Mui, Ekin Cheng, Julia Peng and Jay Chou in China, Hong Kong, Taiwan, Malaysia and SingaporeKey Achievements:• Increased the efficiency of the regional offices by streamlining the delivery of production and promotional materials and processes Formulated and coordinated regional production and marketing strategies for artistes including Andy Lau, Anita Mui, Ekin Cheng, Julia Peng and Jay Chou in China, Hong Kong, Taiwan, Malaysia and SingaporeKey Achievements:• Increased the efficiency of the regional offices by streamlining the delivery of production and promotional materials and processes
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Overseas Manager, Pan China
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Sep 1999 - Feb 2000
Formulated and coordinated regional production and marketing strategies for artistes including Andy Lau, Anita Mui, Ekin Cheng, Julia Peng and Jay Chou in China, Hong Kong, Taiwan, Malaysia and SingaporeKey Achievements:• Increased the efficiency of the regional offices by streamlining the delivery of production and promotional materials and processes Formulated and coordinated regional production and marketing strategies for artistes including Andy Lau, Anita Mui, Ekin Cheng, Julia Peng and Jay Chou in China, Hong Kong, Taiwan, Malaysia and SingaporeKey Achievements:• Increased the efficiency of the regional offices by streamlining the delivery of production and promotional materials and processes
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Head, Marketing & Promotions
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Jul 1995 - Sep 1999
Formulated and coordinated marketing and promotions strategies for artistes including Andy Lau, Anita Mui, Ekin Cheng, Julia Peng and Jay Chou in SingaporeKey Achievements:• Organized several groundbreaking promotional activities for Andy Lau with limited budget, including a handshake session at Bukit Panjang Plaza attended by 5000 fans and a full house free concert at the Singapore Indoor Stadium• Conceived a series of innovative concepts and slogans for artiste campaigns, some of which were adopted in overseas markets
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Singapore Press Holdings
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Singapore
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Investment Management
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1 - 100 Employee
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Journalist
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May 1995 - Jul 1995
Covered crime and entertainment news for Lianhe Zaobao and Shin Min Daily NewsKey Achievements:• Scored a news scoop and published a front page feature story on first day of work• Known to editors and peers as a promising journalist with a knack for uncovering news, frequently making to front page Covered crime and entertainment news for Lianhe Zaobao and Shin Min Daily NewsKey Achievements:• Scored a news scoop and published a front page feature story on first day of work• Known to editors and peers as a promising journalist with a knack for uncovering news, frequently making to front page
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Education
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1994 - 1995
National University of Singapore
Bachelor of Arts - BA(Honours), Japanese Studies -
1993 - 1994
University of the Ryukyus
Okinawa Prefectural Government Sponsored Overseas Scholarship, Japanese Studies -
1990 - 1993
National University of Singapore
Bachelor of Arts - BA, Chinese Language, Japanese Studies
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