Yue Lu

Social Media & Content Manager at DD COM – Communication Arts
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Zurich Area, CH
Languages
  • Chinesisch Native or bilingual proficiency
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Swiss German Native or bilingual proficiency
  • French Limited working proficiency
Skills

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Yue was an extremely valuable team member. In addition to being fluent in 3 languages and dealing with international agencies, she did a wonderful job growing the agency's Instagram. She is well organized, diligent, and a fast learner. She is able to organize a full photoshoot within a few hours and her creativity is definitely inspiring. Anyone would be lucky to work with her!

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Credentials

  • Cambridge Advanced Certificate
    Cambridge Assessment International Education
    Dec, 2018
    - Nov, 2024
  • ECDL Computer Grundlagen
    ECDL Foundation
    Jun, 2016
    - Nov, 2024
  • ECDL Online Grundlagen
    ECDL Foundation
    Jun, 2016
    - Nov, 2024
  • ECDL Word
    ECDL Foundation
    Jun, 2016
    - Nov, 2024
  • Hamilton Watch Master Training
    Hamilton University
    Aug, 2015
    - Nov, 2024

Experience

  • DD COM – Communication Arts
    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Social Media & Content Manager
      • Oct 2022 - Present

      - Digital strategy (pre- & post-launch, GTM, employer branding, omnichannel, community building) - Market research, trend analysis - Content marketing, owned, earned and paid media - leadership of 5+ matrix project organisations - Social media management and marketing - Management of 5 editorial plans - Data analysis and reporting - Influencer Marketing - Digital strategy (pre- & post-launch, GTM, employer branding, omnichannel, community building) - Market research, trend analysis - Content marketing, owned, earned and paid media - leadership of 5+ matrix project organisations - Social media management and marketing - Management of 5 editorial plans - Data analysis and reporting - Influencer Marketing

  • yueluartist.com
    • Europe
    • Content Marketing Consultant & Producer
      • Mar 2016 - Present

      - Content Creation for Brands - Social Media Management und Marketing - Professional Makeup application and design - Creative Direction on set and leading backstage teams - Basic Hair styling and fashion styling (2018-2021) References (Selection) - Van Cleef & Arples - Coca Cola - self-portrait - Sony - Dior Beauty - Zürich Film Festival - Key Makeup Artist, Victor Wong LFW SS20, puplished in Vogue, Haper's Bazaar, Marie Claire, Cosmopolitan - London Fashion Week - Milan Fashion Week - Paris Haute Couture Week Show less

  • The Estée Lauder Companies Inc.
    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • E-commerce Marketing Estée Lauder & Clinique
      • Dec 2021 - Sep 2022

      - Content-Management and Website QA- design promotional graphics for brand.com- Content creation (copywriting, photo, video)- conceptualize, plan and coordinate omnichannel activations with Paid&Earned Media, Consumer Marketing and CRM- implement activations in the Backend (CMS)- support and lead marketing projects- create briefings for external stakeholders (Agencies, graphic designers etc.)- implement new website features incl. beta testing- Data analysis and reports- localize global and regional guidelines Show less

    • Retail Artist MAC Cosmetics
      • Dec 2019 - Dec 2021

      Makeup consultation & application

  • KETS Academy
    • Switzerland
    • Cosmetics
    • 1 - 100 Employee
    • Teacher Makeup Artistry
      • Jan 2020 - Oct 2020

      - Teach Makeup Artist classes like color theory, skincare, social media - Host & teach business workshop for Beauty Professionals - Exam Prep and Student Evaluations - Teach Makeup Artist classes like color theory, skincare, social media - Host & teach business workshop for Beauty Professionals - Exam Prep and Student Evaluations

  • Visage International Management
    • Zürich
    • Junior Booker / Social Media
      • Oct 2018 - Sep 2019

      - Account Management - Business Development - Social Media Marketing and Management - Website Content Management - Newsletter Creation and CRM Analysis - Talent Development and Management - Scouting and Casting - Account Management - Business Development - Social Media Marketing and Management - Website Content Management - Newsletter Creation and CRM Analysis - Talent Development and Management - Scouting and Casting

  • exurbe - vegan beauty
    • Switzerland
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Marketing & PR
      • Mar 2018 - Oct 2018

      - strategic social media management, marketing and developement - content creation incl. photography, graphic design, copy writing etc. - Influencer Marketing - conduct market and trend analysis - support new product development and launch - E-commerce Management - Event Management - Customer Relationship Management - Public Relations Management - strategic social media management, marketing and developement - content creation incl. photography, graphic design, copy writing etc. - Influencer Marketing - conduct market and trend analysis - support new product development and launch - E-commerce Management - Event Management - Customer Relationship Management - Public Relations Management

Education

  • Robert Gordon University
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    2022 - 2023
  • Bénédict International Education Group
    Bachelor of Arts Business Administration
    2020 - 2023
  • KV Business School Zürich
    Kauffau EFZ
    2016 - 2019
  • AOFM
    Makeup Artist & Session Stylist
    2019 - 2019
  • Make up for ever Academy
    Intensive Training, Perfect Complexion
    2017 - 2017
  • Art of Make-up
    2016, Professional Makeup Artist
    2015 - 2016

Community

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