Senior Business Development Executive

• Feb 2021 - Present

Key Responsibility: • Manage a portfolio of clients in Southern Asia, serving as the primary liaison for all business and marketing initiatives. • Collaborate with suppliers to source quality products at competitive prices, tailored to meet the demands and profiles of individual customer markets. • Ensure continuity of business through effective forecasting and planning, tracking market trends and identifying areas for improvement. • Work closely with customers to develop and implement effective marketing campaigns that increase sales and enhance brand visibility. • Monitor sales performance and provide regular feedback to customers, helping to identify and address challenges in real-time. • Successfully navigate challenging market conditions to maintain strong customer relationships, despite falling short of sales targets. Show less

Business Market Development Senior Executive

• Sep 2019 - Aug 2020

Business Market Development Executive

• Mar 2017 - Sep 2019

Worked closely with various internal and brands’ stakeholders to develop Cambodia consumer electronic business through retail stores and distribution team.Key Achievement:• Played a pivotal role in contributing to USD50.8 million overall revenue in Cambodia in 2019• Achieved 8% target growth in home and kitchen appliances from 2017 to 2018• Exceeded 10% target growth in home and kitchen appliances from 2018 to 2019• Part of the winning team for the Philips Grand Prix award in 2017 & 2019, an award scheme designed to measure marketing, sales and service capabilities of the 16 distributors in the regionBusiness Development:• Enhanced sales by sourcing the right products through detailed brand and competitor analysis• Surveyed market regularly to keep up to date on consumer and product trends• Established annual sales plans and marketing budget• Collaborated with internal and external parties on initiatives, such as product rebates, optimised supply chain procedures and after-sales services to achieve maximum return of investmentMarketing:• Conceptualised campaigns and liaised with external agencies for local content and adaptation• Collaborated with brands on marketing initiatives such as product demonstrations, product trainings and sales promotions • Liaised with brands for both digital and traditional marketing contentSupply Chain:• Strengthened price competitiveness through efficient and effective logistic planning such as maximum utilisation of container space• Collaborated with internal and external stakeholders to ensure successful projects deliveryRetail Improvement:• Liaised with brands and local agencies on retail improvement plans such as renovation of stores• Ensured every brand has adequate amount of display based on the store size and geographic dataStaff Enhancement:• Liaised with brands to ensure adequate training are provided to the sales team to equip them with the proper product knowledge required for successful sales Show less

Buyer

• Jul 2016 - Feb 2017

Grew categories such as Men, Kids, Travel and Outdoor in terms of sales and number of creators on the platform. Key Achievement: • Key member of the team that successfully set up a retail store from scratch within 2 weeks Business Development: • Actively scouted for potential independent business partners and international brands that were deem fit to the company vision • Supported brands during their entire journey with Naiise, from onboarding, stocks movement, sales promotions, and offboarding • Maintained close and positive relationship with brands Retail Management: • Ensured brands are placed in the correct stores based on demographic profile of shoppers • Conducted regular brand review to optimise in-store space • Bridged the gap between brands and customers by helping customers understand the brands’ background and their product through customer engagement during retail shifts Show less

Assistant to Buyer (Cosmetics)

• Sep 2015 - Feb 2016

Key Responsibility: Tracked and generated sales reports on a weekly basis required for effective management decision-making and strategising process. Liaised with respective internal stakeholders to ensure smooth and timely delivery of product code creations and promotions. Key Responsibility: Tracked and generated sales reports on a weekly basis required for effective management decision-making and strategising process. Liaised with respective internal stakeholders to ensure smooth and timely delivery of product code creations and promotions.

Marketing and Production Assistant

• Apr 2012 - Jul 2013

Key Responsibility: Captured trends for design and production planning as well as ensuring successful marketing initiatives from internal and external stakeholders. Key Achievement: • Executed a successful interview and photoshoot session for a campaign that highlighted strong independent women in the society • Directed the design and development of the revamped website through market surveys and competitor analysis Marketing: • Liaised with external stakeholders such as banks, media and malls for product features and giveaways • Digitalised CRM database to facilitate effective communication of promotional campaigns Production: • Identified and captured trends for design and production planning Visual Merchandising: • Conceptualised and implemented visual merchandising in all outlets during festive seasons Show less

Intern

• Feb 2011 - Apr 2011

• Assisted team with their first million dollar sale of the 2011. • Organised and cross checked manifest against goods received. • Renewed and improved their warehouse management system. • Assisted team with their first million dollar sale of the 2011. • Organised and cross checked manifest against goods received. • Renewed and improved their warehouse management system.