Experience

L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing

  • Apr 2022 - Present

  2022.4-Present | Loreal China luxe | Marketing 1.Product launch 2.Social media execution & management 2022.4-Present | Loreal China luxe | Marketing 1.Product launch 2.Social media execution & management



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• PR Executive - L'oreal Paris team

  • Sep 2020 - Present

  • Assist manager in communicating, negotiating, and signing contract with loreal spokespersons both in business terms and legal terms. • Maintain and build solid and effective communication among spoke’s agent, artist and clients from debriefing, aligning boards and executing commercial shooting and PR event. • Work closely with internal producers, account manager and finance tam to deliver campaign objectives and required assets timely within budget • Conduct daily communication with L’Oreal Paris team regarding updated work scoops and usage right of signed spokes. • Prepare monthly social popularity index of spokes, conduct competitor study on business models, social performance and ranking to propose new potential spokes that embody the brand essence. Show less



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing And Public Relations Intern

  • Feb 2019 - Aug 2019

  Assistant of Chanel FBP PR Team -Chanel China, Shanghai Jan 2019-Aug 2019 • Provided general administrative support to PR team, such as administrative documents preparation and support, scheduling meetings, managing department calendars. • Coordinated with fashion editors of Bazaar, Vogue and Instyle to get product replacement and endorsement • Worked with social media influencers and campaign development, updated press lists and fielded inbound inquiries. • Assisted with social media content and email newsletters, assisted in the development of press materials. • Drafted and edited press release for media such as 2019/20 Cruise Chanel Pairs show backstage • Assisted to execute press activities, provided on-site PR events support, including Chanel 2019 Mademoiselle Prive exhibition Show less



Flying Solo

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing and Sales Internship-Flying Solo, SoHo, Manhattan

  • May 2018 - Dec 2018

  • Increased sales growth 10% by managing website design and assist digital marketing strategy execution. • Improved customer’s experience by coordinating and managing experiential marketing events including public relationship and social media. • Enhanced brand image by conducting Asian specific marketing plan • Increased sales growth 10% by managing website design and assist digital marketing strategy execution. • Improved customer’s experience by coordinating and managing experiential marketing events including public relationship and social media. • Enhanced brand image by conducting Asian specific marketing plan