Experience

PT Global Retailindo Pratama (M Mart)

• Indonesia
• Retail
• 1 - 100 Employee

• Head of Merchandising & Marketing

  • Nov 2022 - Present

  Create, develop and implement integrated commercial, merchandising & marketing strategy for M Mart (formerly Minimart) as a major regional minimarket chain to increase traffic’s journey across hundred of outlets (235 outlets per Dec 2022) by providing product market fit assortment and best shopping experience for hyperlocal community from tourist, expatriate and local resident in Bali, Lombok and Makassar. Create, develop and implement integrated commercial, merchandising & marketing strategy for M Mart (formerly Minimart) as a major regional minimarket chain to increase traffic’s journey across hundred of outlets (235 outlets per Dec 2022) by providing product market fit assortment and best shopping experience for hyperlocal community from tourist, expatriate and local resident in Bali, Lombok and Makassar.



Berna Indonesia

• Indonesia
• Manufacturing

• Founder

  • Aug 2021 - Present

  Co-create platform for small medium enterprises (consumer packaged goods) to scale up and connect with both e-commerce and modern trade by conducting end to end product development collaboration to cater latest category trend with product market fit for specific consumer segment. Co-create platform for small medium enterprises (consumer packaged goods) to scale up and connect with both e-commerce and modern trade by conducting end to end product development collaboration to cater latest category trend with product market fit for specific consumer segment.



SuperApp (YC W18)

• Indonesia
• Technology, Information and Internet
• 300 - 400 Employee

• Head of Product Management (Consumer Goods)

  • Nov 2021 - Oct 2022

  Creating a comprehensive product development method to ensure a product market fit (Consumer Packaged Goods/FMCG) from specific GT market and customer demand side. This process including initial field research, competitor and benchmark analysis, cost structure and mapping unique selling point from branding, pricing, placement and promotion. During market testing phase, we are carefully collect and analyze every important parameters, both quantitatively and qualitatively to ensure we are able to sense significant demand and opportunity for each sub category from markets. Our main goals are to pave road to profitability by launching product market fit for small medium enterprise commerce platform to ensure an end to end approach through consistent market research, new brand & product development (Consumer Packaged Goods/FMCG) category management, pricing strategies, demand creation (ATL & BTL) activities, sales and distribution expansion to grab market share with high quality and affordable products. Show less



YAVA

• Indonesia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• General Manager of National Sales

  • Dec 2018 - Jul 2021

  To ensure sales strategy, team development, market optimization and sales expansion with sustainable investment in Indonesia market for each type of modern trade channels and e-commerce as well.

• Key Account Manager

  • Aug 2016 - Dec 2018

  Plays a key role to open and ensure East Bali Cashews’ key accounts in the domestic market are effectively managed and optimized to ensure steady sales and brand market share growth. This position is also responsible for engineering, executing, and monitoring strategies to secure new accounts, build and work sales team to optimize profitability.



Indomaret Group

• Indonesia
• Retail
• 700 & Above Employee

• Jr Manager Merchandising - Head Office

  • Jan 2016 - Jul 2016

  After experience for 6 years in region (Indomaret & Indogrosir Merchandising Department). I was given a new assignment at Indomaret Head Office for Food merchandising division, especially for Tobacco and Beverages, which in this case I'm responsible for the entire Indomaret.(National Coverage)within the scope of the new job, I was responsible for some of the following tasks:1. National promo negotiation2. Preparation of annual trading term3. Coordination with Merchandising (All Branch)4. Offering new products to management5. Evaluation of existing products6. Analyze and monitoring achievement of sales, margin and other income Show less

• Jr Manager Merchandising - Region

  • Dec 2011 - Jan 2016

  My responsibility as a food merchandising divided into two parts, for Indomaret and Indogrosir. Basically as a merchandising is to work with some of the following roles:Coordination with the Principles and DistributorsIt is the responsibility and the primary role of merchandising, to maintain a relationship of mutually beneficial cooperation between the principal or distributors with the Indomaret store and Indogrosir.Coordination with the Operational Team StoreThis is a form of internal cooperation within the company, which in the daily work of any items that have been purchased to the supplier must be ensured displayed properly in the store. Besides, the selling price has been determined by the merchandising and can be exposed well. This applies to the normal selling price and also promotion price as wellMerchandising must ensure that the purchase price for Indomaret and Indogrosir is in the best condition, so the selling price in the market can compete with competitors with optimum margins. In addition to the purchase price, other things that must be considered is the service level delivery on purchasing order of Indomaret and Indogrosir should reach 100%, so that the effectiveness and efficiency of the distribution process can run well.To help increase sales and profits, then every month we made proposal promotion plans to suppliers.. So basically merchandising should be a balance between the interests of the internal company with the interests principle or distributor. Since each process must be long-term cooperation and mutually benefit each other.Some Key Performance Indicators of merchandising is as follows:1. Sales Achievement2. Margin Absolute Achievement3. Percentage Margin Achievement4. The quantity of Stock Out5. Service Level Supplier Show less

• Merchandising Management Trainee

  • Dec 2009 - Nov 2011

  After 6 months of becoming a management trainee in Indogrosir, I went on a management trainee program as merchandising in PT. Indomarco Prismatama (Indomaret). At this stage I am responsible for the procurement of goods for sale in the store Indomaret and Indogrosir, especially in the category of food products.Indomaret is a minimarket network that provides basic needs and daily needs with vast stores of less than 200 m2. Managed by PT. Indomarco Prismatama, the first store opened in Ancol, North Jakarta, in 1988.In 1997 the company developed the first business franchise outlets in Indonesia, after Indomaret tested with more than 230 outlets. In May 2003 Indomaret awarded "Franchise Company 2003" of President Megawati Sukarnoputri.Until 2014 Indomaret reach 10,600 outlets. 60% of the total outlets are owned and the remaining 40% owned franchise outlets community, spread across cities in Greater Jakarta, Sumatra, Java, Madura, Bali, Lombok, Kalimantan and Sulawesi. In Jakarta, there are around 488 outlets.Indomaret easily found in residential areas, office buildings and public facilities Show less

• Operational Management Trainee

  • Jun 2009 - Nov 2009

  I started my career as a management trainee in PT. Inti Cakrawala Citra (Indomaret Group). This subsidiary is responsible for the modern retail stores engaged in wholesales. Store name is Indogrosir, a wholesale center network with the distribution format to retailers / traditional and modern retailIndogrosir was established since 1993 and now has 12 outlets located in big cities : Jakarta, Tangerang, Bekasi, Bandung, Yogyakarta, Semarang, Surabaya, Medan, Palembang, Pekan Baru and Samarinda.The main core business is a trading company of retail grocery to provide basic daily needs, serving retailers (retailers) as well as household consumers (end users) with an area sales of ​5,000 m2.In accordance with the vision, Indogrosir wants to be a national asset, since September 2001, Indogrosir also introduced a modern minimarket franchise system with the name OMI (Outlet Mitra Indogrosir). Indogrosir cooperation with government and private cooperatives, SMEs, retail outlets or public entrepreneurs who want to develop their business in the form of a modern minimarket. Show less