Yuchen L.
Occupier Service-Senior ME at Cushman & Wakefield 戴德梁行- Claim this Profile
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Chinese 中文 Native or bilingual proficiency
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English 英语 Professional working proficiency
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Spanish 西班牙语 Limited working proficiency
Topline Score
Bio
Credentials
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普通话水平测试
国家语言文字工作委员会Nov, 2016- Nov, 2024
Experience
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Cushman & Wakefield Greater China
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Real Estate
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300 - 400 Employee
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Occupier Service-Senior ME
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Mar 2019 - Present
1. 19年3月以管培生身份入职戴德梁行，轮岗3条业务线。分别在估价部担任地产估价分析师，参与万达项目季度评估，上东公园里改造项目评估，金源香山商旅酒店等一系列项目评估工作，熟悉评估相关流程；而后加入商业零售部门，分析国内外大型综合体的商业构造及动线，参与今日头条中坤广场商业定位，石景山物美改造项目等 2. 定岗在企业服务部至今，主要参与大型内外资客户的续租及搬迁策略方案制定，及后续交易中的谈判环节，把控谈判节奏，准确分析竞争对手动向，提前布局应对措施，顺利帮助30余国内外知名客户完成搬迁及续租，协助团队完成近千万的佣金收入 1. 19年3月以管培生身份入职戴德梁行，轮岗3条业务线。分别在估价部担任地产估价分析师，参与万达项目季度评估，上东公园里改造项目评估，金源香山商旅酒店等一系列项目评估工作，熟悉评估相关流程；而后加入商业零售部门，分析国内外大型综合体的商业构造及动线，参与今日头条中坤广场商业定位，石景山物美改造项目等 2. 定岗在企业服务部至今，主要参与大型内外资客户的续租及搬迁策略方案制定，及后续交易中的谈判环节，把控谈判节奏，准确分析竞争对手动向，提前布局应对措施，顺利帮助30余国内外知名客户完成搬迁及续租，协助团队完成近千万的佣金收入
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人人行科技股份有限公司
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China
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Technology, Information and Internet
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1 - 100 Employee
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商业分析师助理
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Nov 2018 - Jan 2019
1. 协助分析公司不同业务线的经营状况及统筹规划，通过制定一系列增长策略，帮助企业实现利润增长 Participated in analyse business operation of different department and design the strategy to help enhance total revenue of the company. 2.开拓公司自有业务理财模块，和市面上其他竞品进行对标分析，形成完整商业提案报告 Responsible for exploring a wealth management sector，benchmarked with the existing service in the market and came out with the Business Plan for the new sector for the product team references. 1. 协助分析公司不同业务线的经营状况及统筹规划，通过制定一系列增长策略，帮助企业实现利润增长 Participated in analyse business operation of different department and design the strategy to help enhance total revenue of the company. 2.开拓公司自有业务理财模块，和市面上其他竞品进行对标分析，形成完整商业提案报告 Responsible for exploring a wealth management sector，benchmarked with the existing service in the market and came out with the Business Plan for the new sector for the product team references.
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Marketing Intern in Coffee Brand Team
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Jun 2018 - Nov 2018
➢ 【市场分析】 管理礼盒包装改版项目，通过消费者洞察提炼消费者关注及浏览高频的信息，结合雀巢咖啡特点在新包装上加入咖啡浓度及口味描述。 ➢ [Market Analyze] Manage Gift Box Packaging upgrade project, extract high frequency information that consumers concern through consumer insight, and add the coffee flavor and intensity information on the new packaging. ➢ 【创意策划】 参与品牌活动“金牌咖啡实验室” ， 确定目标人群是追求高品质生活的咖啡爱好者后，选定知乎知识共享平台作为合作方。 在引爆话题的选择方面， 采用速溶咖啡与咖啡馆的对比引发讨论，提高用户话题参与，为线下活动预热引流。 ➢ [Creative Plan] Participate in “Nescafe Gold Coffee Lab” brand activity. After decide our target group as coffee lovers who pursuit the high quality of life, we choose Zhihu which is a knowledge sharing platform as our partner. As for the choice of triggering topics, we adopt the comparison between soluble coffee and caféto generate discussion, in order to increase the engagement of our users and to launch heat for the coming offline activity ➢ 【渠道推广】 参与布局渠道的讨论， 通过计算去年各渠道的盈利对今年增长点预测，以及今年规划线上线下，线下分城市等级的战略布局，分配各渠道预算，计算预计增长。 ➢ [Channel Selection] Participate in the discussion of distribution channels, by calculating the profit of each channel last year on this year's growth point forecast, together with this year's planning on-line, off-line, sub-city level strategic layout, distribute budget for each channel and calculate the expected growth. ➢ 【品牌维护】 管理礼盒开发项目， 针对店内产品二次包装的潜在问题， 提出让供应商提供包装指导文件的要求，有效降低店内包装出错的风险。 Show less
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斗米优聘科技发展有限公司
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Building No.6 Zhongguancun Software Park，Haidian District, Beijing
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Strategic Consulting Intern
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Jul 2017 - Aug 2017
Work on industry research, analysis and coming up with business strategy for the company's development which related to what we have found during the whole process. Work on industry research, analysis and coming up with business strategy for the company's development which related to what we have found during the whole process.
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Industrial Bank Co., Ltd.
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China
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Banking
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100 - 200 Employee
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Financial Advisor Intern
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Jan 2017 - Feb 2017
Enroll in several financial analytic cases. Enroll in several financial analytic cases.
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JDT
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China
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IT Services and IT Consulting
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300 - 400 Employee
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President of JD's campus club in UIBE
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Aug 2016 - Jan 2017
Restructure former association, hold the competition in the field of finance and marketing. give a wide publicity of JD's IOU note. Restructure former association, hold the competition in the field of finance and marketing. give a wide publicity of JD's IOU note.
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Morgan Stanley
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United States
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Financial Services
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700 & Above Employee
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Financial Trainee
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Aug 2016 - Aug 2016
Analyze capital market and portfolio risk, then enroll in an investment case and present in front of the president Gidon A. Nach. Input financial data from financial report to existing model and prepare proposals regarding portfolio evaluation. Analyze capital market and portfolio risk, then enroll in an investment case and present in front of the president Gidon A. Nach. Input financial data from financial report to existing model and prepare proposals regarding portfolio evaluation.
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China Securities Co., Ltd.
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China
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Financial Services
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300 - 400 Employee
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Management Assistant Intern
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Jun 2016 - Jul 2016
Familiar with collecting client's information and communicating with them in some details. Familiar with collecting client's information and communicating with them in some details.
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Winter Intern
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Feb 2016 - Feb 2016
Review financial news regarding industry and company overview. Run stock simulation model and make risk evaluation strategy proposals, then present in front of the Senior Unit Manager,Mr.Baldwin Shum. Review financial news regarding industry and company overview. Run stock simulation model and make risk evaluation strategy proposals, then present in front of the Senior Unit Manager,Mr.Baldwin Shum.
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Education
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2015 - 2019
对外经济贸易大学
Bachelor of Economics(BEc), Major in Finance, double degree in Spanish -
2017 - 2018
Universidad Carlos III de Madrid
Bachelor of Commerce, Finance -
2016 - 2016
美国哥伦比亚大学商学院
Exchange student, Business and economics -
2012 - 2015
北京师范大学第二附属中学
理科实验班
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