Yucef Alejandro Patiño Ruge
Analista de Comunicaciones y PR at Loggro- Claim this Profile
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Inglés Full professional proficiency
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Español Native or bilingual proficiency
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Bio
Credentials
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[Appsco] Curso de Marca Personal
PlatziOct, 2022- Nov, 2024 -
[Appsco] Curso de Content Marketing
PlatziAug, 2022- Nov, 2024 -
Gobierno abierto: Ampliando la democracia y la Participación
IDPACJun, 2021- Nov, 2024 -
Gathering and developing the news
Michigan State UniversityMar, 2021- Nov, 2024 -
What is News? Journalism
Michigan State UniversityAug, 2020- Nov, 2024 -
Estrategias de Redes Sociales
Universidad Austral, ArgentinaJul, 2020- Nov, 2024 -
La Comunicación Laboral en el Siglo XXI
University of California, IrvineJul, 2020- Nov, 2024 -
Fundamentos de Marketing Digital
Google, The Open University, IABApr, 2020- Nov, 2024 -
Introducción al Marketing Digital
Ministerio de Tecnologías de la Información y las ComunicacionesFeb, 2020- Nov, 2024 -
Ciudadanía, comunicación y gobierno digital
Universidad Nacional Abierta y a Distancia - UNAD ColombiaMay, 2019- Nov, 2024 -
Guía de Lenguaje Claro para Servidores Públicos
Escuela Superior de Administración PúblicaMay, 2019- Nov, 2024 -
Bilingual Journalism: Covering Latino Communities
NBCU AcademyNov, 2023- Nov, 2024 -
Email marketing
HubSpot AcademyJan, 2022- Nov, 2024 -
Marketing de contenidos
HubSpot AcademyDec, 2021- Nov, 2024
Experience
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Loggro
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Colombia
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IT Services and IT Consulting
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1 - 100 Employee
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Analista de Comunicaciones y PR
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Nov 2021 - Apr 2022
Ejecutar el plan estratégico de Comunicaciones de la empresa tanto a nivel interno como externo. Redacción de artículos especializados para el blog corporativo. Redacción de comunicados y notas de prensa de la compañía y de las actividades y procesos de las diferentes líneas de negocio. Producir y revisar contenidos para diferentes canales y medios de comunicación corporativa. Optimización SEO del portal web. Establecer y fortalecer relaciones con medios de comunicación… Show more Ejecutar el plan estratégico de Comunicaciones de la empresa tanto a nivel interno como externo. Redacción de artículos especializados para el blog corporativo. Redacción de comunicados y notas de prensa de la compañía y de las actividades y procesos de las diferentes líneas de negocio. Producir y revisar contenidos para diferentes canales y medios de comunicación corporativa. Optimización SEO del portal web. Establecer y fortalecer relaciones con medios de comunicación, periodistas y entidades del sector de tecnología para contribuir al posicionamiento de la empresa a nivel nacional. Gestión de webinars y contenido multimedia académico de interés para clientes, leads y entidades de interés. Show less Ejecutar el plan estratégico de Comunicaciones de la empresa tanto a nivel interno como externo. Redacción de artículos especializados para el blog corporativo. Redacción de comunicados y notas de prensa de la compañía y de las actividades y procesos de las diferentes líneas de negocio. Producir y revisar contenidos para diferentes canales y medios de comunicación corporativa. Optimización SEO del portal web. Establecer y fortalecer relaciones con medios de comunicación… Show more Ejecutar el plan estratégico de Comunicaciones de la empresa tanto a nivel interno como externo. Redacción de artículos especializados para el blog corporativo. Redacción de comunicados y notas de prensa de la compañía y de las actividades y procesos de las diferentes líneas de negocio. Producir y revisar contenidos para diferentes canales y medios de comunicación corporativa. Optimización SEO del portal web. Establecer y fortalecer relaciones con medios de comunicación, periodistas y entidades del sector de tecnología para contribuir al posicionamiento de la empresa a nivel nacional. Gestión de webinars y contenido multimedia académico de interés para clientes, leads y entidades de interés. Show less
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Certicámara S.A.
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Colombia
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IT Services and IT Consulting
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100 - 200 Employee
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Analista de Comunicaciones y Prensa
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Sep 2020 - Jan 2021
Ejecutar acciones contempladas en el plan táctico de la Estrategia Integral de Comunicaciones tanto a nivel interno como externo. Generar informes y/o reportes relevantes para los indicadores del área. Monitorear, compilar y emitir noticias diarias, de impacto en el sector y para la organización. Producir y revisar contenidos periodísticos para diferentes canales y medios de comunicación corporativa. Formular aportes para la elaboración del Plan y Estrategia Integral de… Show more Ejecutar acciones contempladas en el plan táctico de la Estrategia Integral de Comunicaciones tanto a nivel interno como externo. Generar informes y/o reportes relevantes para los indicadores del área. Monitorear, compilar y emitir noticias diarias, de impacto en el sector y para la organización. Producir y revisar contenidos periodísticos para diferentes canales y medios de comunicación corporativa. Formular aportes para la elaboración del Plan y Estrategia Integral de Comunicaciones. Show less Ejecutar acciones contempladas en el plan táctico de la Estrategia Integral de Comunicaciones tanto a nivel interno como externo. Generar informes y/o reportes relevantes para los indicadores del área. Monitorear, compilar y emitir noticias diarias, de impacto en el sector y para la organización. Producir y revisar contenidos periodísticos para diferentes canales y medios de comunicación corporativa. Formular aportes para la elaboración del Plan y Estrategia Integral de… Show more Ejecutar acciones contempladas en el plan táctico de la Estrategia Integral de Comunicaciones tanto a nivel interno como externo. Generar informes y/o reportes relevantes para los indicadores del área. Monitorear, compilar y emitir noticias diarias, de impacto en el sector y para la organización. Producir y revisar contenidos periodísticos para diferentes canales y medios de comunicación corporativa. Formular aportes para la elaboración del Plan y Estrategia Integral de Comunicaciones. Show less
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Noti-America.com
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United States
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Online Media
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1 - 100 Employee
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Freelance Journalist
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Feb 2019 - Mar 2020
Covered arts, entertainment, music, and technology news. Report, write, capture visual content, edit and produce stories for digital platforms on deadline. Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Took photos and videos for media publication. Pursued and developed stories independently and for assignment, covering range of topics. Wrote pieces and news stories for online publication, coordinating images and layout to… Show more Covered arts, entertainment, music, and technology news. Report, write, capture visual content, edit and produce stories for digital platforms on deadline. Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Took photos and videos for media publication. Pursued and developed stories independently and for assignment, covering range of topics. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Show less Covered arts, entertainment, music, and technology news. Report, write, capture visual content, edit and produce stories for digital platforms on deadline. Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Took photos and videos for media publication. Pursued and developed stories independently and for assignment, covering range of topics. Wrote pieces and news stories for online publication, coordinating images and layout to… Show more Covered arts, entertainment, music, and technology news. Report, write, capture visual content, edit and produce stories for digital platforms on deadline. Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Took photos and videos for media publication. Pursued and developed stories independently and for assignment, covering range of topics. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Show less
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News Reporter and Communications Manager
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Apr 2018 - Jan 2019
Produced media kit. Press release and external communications. Conducted live and taped interviews to obtain information. Managed all aspects of content production for digital properties. Interviewed guests on specific topics. Researched and produced daily news reports. Helped shape narrative on key issues through effective storytelling and knowledge of public opinion. Utilized social media outlets to connect directly with public. Wrote and submitted accurate, engaging… Show more Produced media kit. Press release and external communications. Conducted live and taped interviews to obtain information. Managed all aspects of content production for digital properties. Interviewed guests on specific topics. Researched and produced daily news reports. Helped shape narrative on key issues through effective storytelling and knowledge of public opinion. Utilized social media outlets to connect directly with public. Wrote and submitted accurate, engaging and fact-checked stories. Responded to emergencies and breaking news stories with strong sense of urgency, at any hour. Investigated important community issues and put together well-received reports. Utilized adobe software to produce professional pieces. Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories. Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards. Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Promoted specific messages to internal and external stakeholders. Capitalized on carefully built media relations to enhance outreach and public image. Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels. Managed company events, town halls and meetings. Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies. Show less Produced media kit. Press release and external communications. Conducted live and taped interviews to obtain information. Managed all aspects of content production for digital properties. Interviewed guests on specific topics. Researched and produced daily news reports. Helped shape narrative on key issues through effective storytelling and knowledge of public opinion. Utilized social media outlets to connect directly with public. Wrote and submitted accurate, engaging… Show more Produced media kit. Press release and external communications. Conducted live and taped interviews to obtain information. Managed all aspects of content production for digital properties. Interviewed guests on specific topics. Researched and produced daily news reports. Helped shape narrative on key issues through effective storytelling and knowledge of public opinion. Utilized social media outlets to connect directly with public. Wrote and submitted accurate, engaging and fact-checked stories. Responded to emergencies and breaking news stories with strong sense of urgency, at any hour. Investigated important community issues and put together well-received reports. Utilized adobe software to produce professional pieces. Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories. Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards. Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Promoted specific messages to internal and external stakeholders. Capitalized on carefully built media relations to enhance outreach and public image. Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels. Managed company events, town halls and meetings. Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies. Show less
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ConSentidos Comunicaciones Agency
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Colombia
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News Reporter
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Feb 2014 - May 2017
Identified and secured multiple information sources for each story to provide accurate, credible news coverage. Uploaded breaking news and updates to organization's social media and website accounts. Developed news content for online publication, authoring twelve articles per week. Presented news by researching, developing and covering field news events. Disseminated news content through social media for better engagement with audiences and faster reporting. Monitored breaking… Show more Identified and secured multiple information sources for each story to provide accurate, credible news coverage. Uploaded breaking news and updates to organization's social media and website accounts. Developed news content for online publication, authoring twelve articles per week. Presented news by researching, developing and covering field news events. Disseminated news content through social media for better engagement with audiences and faster reporting. Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff. Interviewed guests on specific topics. Key Achievement: Helped grow online readership by 35 % through reliable reporting on relevant news and events impacting community. Recognized for article, ‘Emerge Americas 2015” (Miami, FL), which showed “Talent development and retention is critical to the growth and sustainability of the Miami tech ecosystem,”. Show less Identified and secured multiple information sources for each story to provide accurate, credible news coverage. Uploaded breaking news and updates to organization's social media and website accounts. Developed news content for online publication, authoring twelve articles per week. Presented news by researching, developing and covering field news events. Disseminated news content through social media for better engagement with audiences and faster reporting. Monitored breaking… Show more Identified and secured multiple information sources for each story to provide accurate, credible news coverage. Uploaded breaking news and updates to organization's social media and website accounts. Developed news content for online publication, authoring twelve articles per week. Presented news by researching, developing and covering field news events. Disseminated news content through social media for better engagement with audiences and faster reporting. Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff. Interviewed guests on specific topics. Key Achievement: Helped grow online readership by 35 % through reliable reporting on relevant news and events impacting community. Recognized for article, ‘Emerge Americas 2015” (Miami, FL), which showed “Talent development and retention is critical to the growth and sustainability of the Miami tech ecosystem,”. Show less
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Orvisa Communications Agency
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Colombia
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Senior News Editor
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Oct 2010 - Dec 2013
Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Evaluated and followed up on news leads and news tips to develop story ideas. Utilized adobe and microsoft software to produce professional pieces. Pursued and developed stories independently and for assignment, covering range of topics. Followed through on beat… Show more Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Evaluated and followed up on news leads and news tips to develop story ideas. Utilized adobe and microsoft software to produce professional pieces. Pursued and developed stories independently and for assignment, covering range of topics. Followed through on beat sources, contacts and leads to gather information for stories. Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories. Maintained excellent attendance record, consistently arriving to work on time. Developed team communications and information for technology and energy meetings. Key Achievements: Recognized for article, ‘NI Week 2013” from National Instruments Company (Austin, Texas), which showed the technology on the internet of things and inventions by students of the University of Texas. Recognized for article, ‘Smart Grids” from Spain (Madrid, Spain), which showed the technology of smart grids in the networks of public services of Spain. Show less Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Evaluated and followed up on news leads and news tips to develop story ideas. Utilized adobe and microsoft software to produce professional pieces. Pursued and developed stories independently and for assignment, covering range of topics. Followed through on beat… Show more Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Evaluated and followed up on news leads and news tips to develop story ideas. Utilized adobe and microsoft software to produce professional pieces. Pursued and developed stories independently and for assignment, covering range of topics. Followed through on beat sources, contacts and leads to gather information for stories. Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories. Maintained excellent attendance record, consistently arriving to work on time. Developed team communications and information for technology and energy meetings. Key Achievements: Recognized for article, ‘NI Week 2013” from National Instruments Company (Austin, Texas), which showed the technology on the internet of things and inventions by students of the University of Texas. Recognized for article, ‘Smart Grids” from Spain (Madrid, Spain), which showed the technology of smart grids in the networks of public services of Spain. Show less
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PauteFacil.com
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Colombia
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Technology, Information and Internet
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1 - 100 Employee
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Comunicaciones y Copy Creativo
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Jun 2010 - Oct 2010
Redacción de los anuncios para las campañas de los diferentes clientes de la agencia. Optimización de campañas. Redacción de Newsletters y comunicados de la agencia. Servicio al cliente. Redacción de los anuncios para las campañas de los diferentes clientes de la agencia. Optimización de campañas. Redacción de Newsletters y comunicados de la agencia. Servicio al cliente.
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Asistente de comunicaciones
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Jul 2008 - Jan 2009
Responsable de la gestión de la comunicación interna de la compañía, desarrollo de actividades para el manejo y mejoramiento de la cultura y clima organizacional. Obtención y redacción de información para las publicaciones externas de la compañía (revista Protección y Seguridad, Protección Integral y contra Incendios y Salud, y periódico Seguridad y Trabajo). Divulgación externa y manejo de base de datos de medios de comunicación. Cubrimiento de eventos y ruedas de prensa de importancia para la… Show more Responsable de la gestión de la comunicación interna de la compañía, desarrollo de actividades para el manejo y mejoramiento de la cultura y clima organizacional. Obtención y redacción de información para las publicaciones externas de la compañía (revista Protección y Seguridad, Protección Integral y contra Incendios y Salud, y periódico Seguridad y Trabajo). Divulgación externa y manejo de base de datos de medios de comunicación. Cubrimiento de eventos y ruedas de prensa de importancia para la compañía. Show less Responsable de la gestión de la comunicación interna de la compañía, desarrollo de actividades para el manejo y mejoramiento de la cultura y clima organizacional. Obtención y redacción de información para las publicaciones externas de la compañía (revista Protección y Seguridad, Protección Integral y contra Incendios y Salud, y periódico Seguridad y Trabajo). Divulgación externa y manejo de base de datos de medios de comunicación. Cubrimiento de eventos y ruedas de prensa de importancia para la… Show more Responsable de la gestión de la comunicación interna de la compañía, desarrollo de actividades para el manejo y mejoramiento de la cultura y clima organizacional. Obtención y redacción de información para las publicaciones externas de la compañía (revista Protección y Seguridad, Protección Integral y contra Incendios y Salud, y periódico Seguridad y Trabajo). Divulgación externa y manejo de base de datos de medios de comunicación. Cubrimiento de eventos y ruedas de prensa de importancia para la compañía. Show less
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periodista
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2006 - 2006
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Pfizer Laboratories
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Colombia
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Internship Student
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Sep 2004 - Feb 2005
Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders. Edited print and digital documents to keep all company materials free of grammar errors. Promptly received and forwarded incoming communications, such as phone calls, emails and letters, to appropriate staff. Administered benefits programs, analyzed compensation and other competitive data and prepared budgets. Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders. Edited print and digital documents to keep all company materials free of grammar errors. Promptly received and forwarded incoming communications, such as phone calls, emails and letters, to appropriate staff. Administered benefits programs, analyzed compensation and other competitive data and prepared budgets.
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Education
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Universidad de La Sabana
Journalist, Journalism