Yuan LIANG
Digital Marketing Assistant at Silkpay- Claim this Profile
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English Professional working proficiency
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French Limited working proficiency
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Cantonese (Dialect of China) Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
Topline Score
Bio
Experience
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Silkpay
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France
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Financial Services
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1 - 100 Employee
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Digital Marketing Assistant
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Apr 2023 - Present
• Silkpay website management: update content and pages about Virtual Unionpay Prepaid Card, manage layout. • SEO: do keyword analysis to improve the ranking of websites on Google • Content writing: create relevant and trendy blogs for Silkpay's websites, update blogs on Silkpay's websites • Graphic Design and Video Editing: Help create mockups and customer journeys, film and edit videos for our social media (Youtube, Linkedin). • Chinese social media creation and management (WeChat, WeChat Mini-programs): Help create, manage accounts, and track records. Show less
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ASIA COSME LAB
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France
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Market Research
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1 - 100 Employee
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Cosmetics & Beauty Market Intelligence and Consumer Insights Intern
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Jun 2022 - Aug 2022
• Collected Chinese cosmetic consumer insights, new market and innovative product information from Xiaohongshu, WeChat, Ticktok, Taobao and Tmall; • Participation in 10+ seasonal beauty trend reports, innovation news reports and indie brand reports including skin care, color cosmetics, fragrance, hair care and sustainability in China; •Responsible for Chinese Pet Beauty Care in 2022 Report of 38 pages on my own; • Tested 20+ new cosmetic products, provided professional personal feedback and found benchmarks; • Participation in an event of Make Up in Paris, Skin Care & Makeup Inspiration; • Translated 20+ skin care and cosmetics products' INCI; Show less
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Triend
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United Kingdom
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Software Development
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1 - 100 Employee
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Business Development Intern
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May 2022 - May 2022
• Community Engagement in Discord and Snack; • Wrote 2 blogs: Introduction of Triend's app and cryptocurrency, 5 top cryptocurrency countries in Asia; • Made a short video of "Help to Earn"; • Content outreach to 13 travel blogs; • Community Engagement in Discord and Snack; • Wrote 2 blogs: Introduction of Triend's app and cryptocurrency, 5 top cryptocurrency countries in Asia; • Made a short video of "Help to Earn"; • Content outreach to 13 travel blogs;
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Guangdong WTO/TBT Notification Consulting Research Center
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Guangzhou, Guangdong, China
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Technical Consulting Department Assistant
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Jan 2021 - Jul 2021
• Wrote baby walker injury monitoring reports of 15pages; • Participation in writing the guide manual of product injury monitoring information collection including 15 cases with the use of WeChat and QQ; • Collected 90 public opinion cases on treadmill and magnetic playset injury from different social media; • Searched for product safety education resources from Bilibili • Wrote baby walker injury monitoring reports of 15pages; • Participation in writing the guide manual of product injury monitoring information collection including 15 cases with the use of WeChat and QQ; • Collected 90 public opinion cases on treadmill and magnetic playset injury from different social media; • Searched for product safety education resources from Bilibili
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Foshan Hjunkel Co. LTD.
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Foshan, Guangdong, China
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Marketing and purchasing Assistant
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Jul 2020 - Aug 2020
• Conducted statistical analysis on 5400 inquires of clues from the CRM system ; • Made the consulting trend chart of the company and the key brands from 2017 to 2020; • Used micro-chat system to update and maintain 700 customers based on Wechat platform; • Translated product manual of Comaster and ShearScratchTester for product promotion; • Applied for 5+ Marine insurance policies in AIG system; • Accounted for inventory, freight, customs and other procurement costs • Conducted statistical analysis on 5400 inquires of clues from the CRM system ; • Made the consulting trend chart of the company and the key brands from 2017 to 2020; • Used micro-chat system to update and maintain 700 customers based on Wechat platform; • Translated product manual of Comaster and ShearScratchTester for product promotion; • Applied for 5+ Marine insurance policies in AIG system; • Accounted for inventory, freight, customs and other procurement costs
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Education
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Rennes School of Business
Master's degree (Double degree), Master in Strategic and Digital Marketing+Master in Management -
Guangdong University of Foreign Studies
Bachelor's degree, Internatioanl trade and economy