Yu Wu

Branding and Marketing Director at OneFlow
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Contact Information
us****@****om
(386) 825-5501
Location
Dongcheng District, Beijing, China, CN
Skills

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Credentials

  • PMP
    Project Management Institute
    Jun, 2021
    - Nov, 2024

Experience

  • OneFlow
    • China
    • Software Development
    • 1 - 100 Employee
    • Branding and Marketing Director
      • Oct 2020 - Present

      Digital marketing, Tech communication, Brand awareness promotion, Event, Marketing research in AI industry Digital marketing, Tech communication, Brand awareness promotion, Event, Marketing research in AI industry

  • Oracle
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Marketing Manager
      • Nov 2019 - Sep 2020

  • Lenovo
    • China
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Manager
      • Jul 2017 - Aug 2019

      市场开拓，市场调研，市场推广，公共关系，活动策划，广告，商机挖掘导流，内容营销 市场开拓，市场调研，市场推广，公共关系，活动策划，广告，商机挖掘导流，内容营销

  • Burson-Marsteller
    • United States
    • Public Relations and Communications Services
    • 500 - 600 Employee
    • Senior Associate
      • Aug 2013 - Dec 2016

      • Digital media PR strategy and planning, Online media marketing and planning, Integrated marketing planning • Social media account operation, Ad campaign planning on Weibo and WeChat (e.g. Guang Dian Tong from Tencent Ad), SEO&SEM, Muti-media program execution (e.g. HTML5 program, online hot topic program) • Social media monitoring tool development and industry analysis • Digital content development and creative social topic development • Digital media PR strategy and planning, Online media marketing and planning, Integrated marketing planning • Social media account operation, Ad campaign planning on Weibo and WeChat (e.g. Guang Dian Tong from Tencent Ad), SEO&SEM, Muti-media program execution (e.g. HTML5 program, online hot topic program) • Social media monitoring tool development and industry analysis • Digital content development and creative social topic development

  • Creatychina
    • Beijing
    • Digital Manager
      • Jul 2011 - Jun 2013

      • Weibo and WeChat account maintenance, Social media content drafting • Weibo KOL contact and relationship maintenance • Event marketing and hot topic planning on social media • Crisis PR on Social media • Weibo and WeChat account maintenance, Social media content drafting • Weibo KOL contact and relationship maintenance • Event marketing and hot topic planning on social media • Crisis PR on Social media

  • Rongchuang PR
    • Beijing
    • Media execution
      • Jul 2010 - Jun 2011

      • Daily media relationship contact and maintenance • Media treatment in offline event • Media research and public opinion analysis • Daily media relationship contact and maintenance • Media treatment in offline event • Media research and public opinion analysis

Education

  • 中国人民大学
    Master of Business Administration (M.B.A.), Business Administration
    2015 - 2017
  • 天津外国语大学
    Bachelor of Arts (B.A.), International Journalism
    2006 - 2010

Community

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