Experience

Midea MBT

• China
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Sales Manager

  • Jul 2022 - Present

  North America



Midea Group (Fortune Global 500 Company)

• China
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Engineer（Intern）

  • Jul 2020 - Aug 2020

  Guangzhou, Guangdong, China 1. Assist in construction of local offline sales channel. (6 community stores)Help 6 retailers evaluate site selection based on consumer demographic analysis. 2. participated in Midea's offline marketing planning. implementation, on-site support and sales data analysis 3. Designed 4 questionnaires and collected 350+ respondents data to evaluate sales performance. Analysed the sales data of 1000+ stores in Guangzhou area for sales strategy adjustment.



JD.COM

• China
• Software Development
• 700 & Above Employee

• Marketing Planning Intern

  • Sep 2019 - Jan 2020

  北京 1. Collected and analysed weekly data of advertising placement, consumer community operation and sales 2. Assisted in the planning and execution of six large-scale online promotion festivals including Double 11 through building and monitoring the exhibition page, and contacting advertising resources. 3. Coordinated with seven departments to schedule and design live streaming campaigns to attract consumers by visually introducing products.



Kantar

• Market Research
• 700 & Above Employee

• Marketing Research Intern （Quantitative）

  • Jul 2019 - Sep 2019

  Beijing City, China 1. Assist in marketing research for 9 clients in industries(home appliance, health product)Grab information to analyse clients' brand awareness, customer layout and product features to evaluate their market potential 2. Performed beauty industry research by collecting and processing data on 10+brands' product range, market share, target customers to identify the industry's business opportunities 3. Evaluated client's word of mouth by collecting and analysing consumer feedback keywords on… Show more 1. Assist in marketing research for 9 clients in industries(home appliance, health product)Grab information to analyse clients' brand awareness, customer layout and product features to evaluate their market potential 2. Performed beauty industry research by collecting and processing data on 10+brands' product range, market share, target customers to identify the industry's business opportunities 3. Evaluated client's word of mouth by collecting and analysing consumer feedback keywords on social media Show less



中国平安财产保险股份有限公司

• China
• Insurance
• 1 - 100 Employee

• After-sales Intern

  • Jul 2018 - Aug 2018

  广州 Customer relationship management, cold calling, Insurance claims case processing



Lanzhou University

• China
• Higher Education
• 400 - 500 Employee

• Photography Editor

  • Sep 2016 - Jul 2018

  Lanzhou, Gansu, China 1. Cooperate with the editor-in-chief of the manuscript department and the new media department, and be responsible for the reporting and publicity of 5 large-scale events; produce 13 public account content, with an average click volume of 3000+ 2. Train 12 team members on shooting and image processing skills every week; assign weekly tasks, brainstorm with team members, and determine shooting topics