Roy Wen

Senior Marketing Communication Manager at Skyee
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Location
Hong Kong SAR, HK
Languages
  • English Professional working proficiency

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Experience

    • Hong Kong
    • Financial Services
    • 1 - 100 Employee
    • Senior Marketing Communication Manager
      • Oct 2019 - Present

      1. Led the company's research and investigation mission in the Indian market; 2. Licensing and banking cooperation with local Indian Banks; 3. Develop marketing plans for India; 4. Led the planning and preparation of the press conference in India; 5. Contact with PR companies in India, discuss and finalize the PR plan for the new platform in India; 6. Responsible for the whole process of planning, designing and revising the contents of the overseas official website: https://in.skyee360.com; 7. Overseas social media matrix construction, daily operation plan formulation and release management; 8. Make an online advertising plan and set a budget. Configure Google analytics, Google search console and other tools to make the layout for the follow-up delivery effect analysis; 9. The export market analysis report of India and collect customer information in the early stage (Sales leads 200 + accurate list); 10. Cooperate with the IT department and compliance department, participate in the development of compliance process related to Indian customer onboard and optimize customer registration audit experience; Show less

    • China
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Operations Manager
      • May 2019 - Oct 2019

      1. Overall responsible for the operation and management of balalgo.com, vamfo.com & blingta.com; 2. Responsible for the advertising strategy and delivery of media purchase (Facebook, Google, EDM); 3. Coordinated and communicated with the operation and promotion team within the supervisor team, including the supply chain, product department, and logistics department; 4. Analyze the operation, delivery and customer data, optimize the advertising strategy and remarket; 5. Since the actual launch in June 2019, about 4,000 orders have been obtained, with a cumulative value of $210,000 GMV in 5 months of operation, ROI 1.19. Show less

    • Bangladesh
    • Information Technology & Services
    • 1 - 100 Employee
    • Director Of Operations
      • Jan 2018 - May 2019

      1. Monitoring platform data and user portrait analysis; 2. Promote the cooperation between platform artists and brokerage companies, and formulate the salary system of live broadcasting platform; 3. Plan and implement online activities; 4. Advertising strategies of Facebook and Google; 5. Promotion and cooperation of YouTube and Instagram influencers; 6. Research and Suggestions on platform regional development strategy. 1. Monitoring platform data and user portrait analysis; 2. Promote the cooperation between platform artists and brokerage companies, and formulate the salary system of live broadcasting platform; 3. Plan and implement online activities; 4. Advertising strategies of Facebook and Google; 5. Promotion and cooperation of YouTube and Instagram influencers; 6. Research and Suggestions on platform regional development strategy.

Education

  • 广东财经大学
    学士, 市场营销
    2008 - 2011

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