Yu-Pei Liu

Marketing and Data Analyst at PreFix Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US

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Experience

    • United States
    • Information Services
    • 1 - 100 Employee
    • Marketing and Data Analyst
      • Sep 2022 - Present

      - Utilized Python, PostgreSQL, and Tableau to analyze and visualize data, providing insights for decision-making. - Developed a machine learning pipeline using Sklearn and GPT API, successfully predicting service request priority based on historical data. - Created graphs for CEO's investor deck, comparing home maintenance ROI with market ROI during a recession. - Successfully improved operations weak points by utilizing Metabase to query data and drive business intelligence for operations teams and CEO decision-making. - Built dashboards in Google Analytics to monitor website performance, identify KPIs, and successfully improved SEO strategies. Show less

    • United States
    • Consumer Services
    • Data Analyst
      • Apr 2020 - Present

      - Increased customer growth by 5% by tracking, collecting, and analyzing weekly, monthly, and yearly customer data - Coordinated market research and online marketing campaigns to successfully enhance candle sales and brand growth - Managed $10k+ direct-to-consumer e-commerce business for candle shop driving revenue and traffic growth YOY - Increased customer growth by 5% by tracking, collecting, and analyzing weekly, monthly, and yearly customer data - Coordinated market research and online marketing campaigns to successfully enhance candle sales and brand growth - Managed $10k+ direct-to-consumer e-commerce business for candle shop driving revenue and traffic growth YOY

    • United States
    • Civic and Social Organizations
    • VP of Marketing
      • Apr 2021 - Apr 2022

      - Supervised a team of 4 interns to design and execute marketing campaigns such as booths, social media, speeches, etc - Developed and executed effective marketing campaigns for a non-profit organization serving underprivileged youths - Successfully increased exposure by 2% - Supervised a team of 4 interns to design and execute marketing campaigns such as booths, social media, speeches, etc - Developed and executed effective marketing campaigns for a non-profit organization serving underprivileged youths - Successfully increased exposure by 2%

  • Du Puis Marketing Group
    • Thousand Oaks, California, United States
    • Project Intern
      • Jan 2018 - May 2018

      - Worked with 3+ Executives to plan, execute, and measure the performance of a virtual reality marketing campaign - Boosted hotel occupancy by 10% during slow seasons in Ventura city by developing robust and effective marketing - Demonstrated effective and excellent communication, organization, presentation, and project management abilities - Worked with 3+ Executives to plan, execute, and measure the performance of a virtual reality marketing campaign - Boosted hotel occupancy by 10% during slow seasons in Ventura city by developing robust and effective marketing - Demonstrated effective and excellent communication, organization, presentation, and project management abilities

Education

  • IBM - Coursera
    Certificate, Advanced Machine Learning and Signal Processing
    2022 - 2022
  • The University of Texas at Austin
    Certificate, Data Analytics and Visualization
    2021 - 2022
  • California Lutheran University
    Bachelor of Business Administration - BBA, Marketing
    2014 - 2018

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