Yu-Pei Liu
Marketing and Data Analyst at PreFix Inc.- Claim this Profile
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Bio
Experience
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PreFix Inc.
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United States
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Information Services
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1 - 100 Employee
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Marketing and Data Analyst
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Sep 2022 - Present
- Utilized Python, PostgreSQL, and Tableau to analyze and visualize data, providing insights for decision-making. - Developed a machine learning pipeline using Sklearn and GPT API, successfully predicting service request priority based on historical data. - Created graphs for CEO's investor deck, comparing home maintenance ROI with market ROI during a recession. - Successfully improved operations weak points by utilizing Metabase to query data and drive business intelligence for operations teams and CEO decision-making. - Built dashboards in Google Analytics to monitor website performance, identify KPIs, and successfully improved SEO strategies. Show less
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FEELIT
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United States
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Consumer Services
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Data Analyst
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Apr 2020 - Present
- Increased customer growth by 5% by tracking, collecting, and analyzing weekly, monthly, and yearly customer data - Coordinated market research and online marketing campaigns to successfully enhance candle sales and brand growth - Managed $10k+ direct-to-consumer e-commerce business for candle shop driving revenue and traffic growth YOY - Increased customer growth by 5% by tracking, collecting, and analyzing weekly, monthly, and yearly customer data - Coordinated market research and online marketing campaigns to successfully enhance candle sales and brand growth - Managed $10k+ direct-to-consumer e-commerce business for candle shop driving revenue and traffic growth YOY
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Working for Wealth
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United States
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Civic and Social Organizations
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VP of Marketing
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Apr 2021 - Apr 2022
- Supervised a team of 4 interns to design and execute marketing campaigns such as booths, social media, speeches, etc - Developed and executed effective marketing campaigns for a non-profit organization serving underprivileged youths - Successfully increased exposure by 2% - Supervised a team of 4 interns to design and execute marketing campaigns such as booths, social media, speeches, etc - Developed and executed effective marketing campaigns for a non-profit organization serving underprivileged youths - Successfully increased exposure by 2%
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Du Puis Marketing Group
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Thousand Oaks, California, United States
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Project Intern
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Jan 2018 - May 2018
- Worked with 3+ Executives to plan, execute, and measure the performance of a virtual reality marketing campaign - Boosted hotel occupancy by 10% during slow seasons in Ventura city by developing robust and effective marketing - Demonstrated effective and excellent communication, organization, presentation, and project management abilities - Worked with 3+ Executives to plan, execute, and measure the performance of a virtual reality marketing campaign - Boosted hotel occupancy by 10% during slow seasons in Ventura city by developing robust and effective marketing - Demonstrated effective and excellent communication, organization, presentation, and project management abilities
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Education
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IBM - Coursera
Certificate, Advanced Machine Learning and Signal Processing -
The University of Texas at Austin
Certificate, Data Analytics and Visualization -
California Lutheran University
Bachelor of Business Administration - BBA, Marketing