Experience

Sotco Financial Strategies Inc.

• Canada
• Financial Services
• 1 - 100 Employee

• UX and Digital Marketing Consultant

  • Oct 2020 - Present

  · Designed a user-friendly interface for a financial websitew and software that reduced customer support inquiries. · Conducted user research and provided design recommendations that led to a great increase in user engagement and retention for the company. · Executed a successful social media campaign that increased brand engagement and led to 2000+ new customer acquisitions. · Designed and launched an email marketing campaign that resulted in a 60%+ increase in open rates and a 10% increase in conversions. · Conducted market research and developed a comprehensive digital marketing strategy that resulted in a 50%+ increase in online sales for SOTCO. · Executed a successful influencer marketing campaign that reached 4w+ potential customers and resulted in 200+ new customer acquisitions. Show less



Ontario Government | Gouvernement de l’Ontario

• Government Administration
• 700 & Above Employee

• Senior User Experience Consultant

  • May 2022 - Present

  · Designed and iterated wireframes and prototypes to communicate design concepts and receive feedback. · Created user flows and journey maps to visualize the user experience. · Collaborated with cross-functional teams including engineers, product managers, and stakeholders to ensure designs meet business and user goals. · Conducted usability testing to validate design solutions and identify areas for improvement. · Participated in Agile development sprints and provided design support throughout the development process. Show less



S2 Consulting 多咨处

• Canada
• Human Resources Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2019 - Sep 2020

  - Plan and execute all digital marketing, including WeChat, SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Instrument conversion points and optimizes user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less



Brain Box Labs

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior UX/ UI/ Web designer

  • Aug 2016 - May 2018

  Partnered with plenty of insurance clients to figure out the goals, scope, and design of the website and web app. Designed the website to be responsive with a unified visual identity, providing cohesiveness to all of its sub-brands Creating user flows, site maps, wireframes, prototypes, and high fidelity user interfaces. My job duties: - Interactive wireframing - Non-functional prototypes - UX planning and UI design - Low and high fidelity design - Branding and logo design - Marketing material design - Illustration including icon design Show less



MuDesign

• Toronto, Canada Area

• Founder & Head Designer

  • Mar 2016 - Aug 2016

  I established the design studio, MuDesign. Providing high-quality design services for start-ups. I established the design studio, MuDesign. Providing high-quality design services for start-ups.



Baidu, Inc.

• China
• Software Development
• 700 & Above Employee

• Senior UI／UX Designer

  • Sep 2009 - Jun 2014

  Directly involved in the design of 20 products, hundreds of projects, including: Big Search, International Search, Baidu Knows, Baidu Encyclopedia, Baidu Map,Baidu Library,Baidu Travel, Baidu Shenbian etc. These products improved the user experience to various degrees and obtained good data feedback.

• UX/UE/UI Design

  • 2009 - 2013

  Directly involved in the design of 20 products, hundreds of projects, including: Big Search, International Search, Baidu Knows, Baidu Encyclopedia, Baidu Map,Baidu Library,Baidu Travel, Baidu Shenbian etc. These products improved the user experience to various degrees and obtained good data feedback.



Mirrorient

• Beijing, China

• Co-Founder & Creative director

  • Jan 2008 - Jan 2010

  Our target aimed to develop and transmit the creativeness of modern Chinese culture and lifestyle. Our target aimed to develop and transmit the creativeness of modern Chinese culture and lifestyle.