Experience

Nestlé Purina PetCare - Asia, Oceania & Africa
• Singapore
• Manufacturing
• 1 - 100 Employee
• Assistant Brand Manager Marketing

  • Feb 2022 - Present


Shiseido

• Cosmetics
• 1 - 100 Employee

• Regional Brand Executive,

  • Jan 2020 - Mar 2022

  Regional Brand executive– Cosmetics, Asia Pacific, Singapore Supported 8 APAC countries to meet business objective for dominant sunscreen brand Anessa & JP no1 Derma brand d program • Provided consultation to markets affiliates on marketing process and strategy planning from objective setting, media purchasing mix to retail excellence • Involved actively in global communication innovation and localization for APAC Developed reginal Creative to accelerate EC visibility and digital engagement • Produced assets in scalable approach (80 assets) and generated incremental of +125% engagements on social engagements. (from 2019 to 2020) • Delivered holistic EC visibility supports to lift EC sales contribution from 6% to 19% in two years Conduct consumer research • Cooperate with survey agencies to develop consumer insights and apply to consumer acquisition strategy. (TW d program sales YOY% +85% amid pandemic) Show less

• Marketing Executive

  • Jan 2018 - Dec 2018

  1.Develop marketing strategy for Maquillage, utilizing 360° implement plan which expands customers +17% growth and drives sales to grow +10%(from JAN to MAR)2. Leverage the hero item MAQUILLAGE powdery UV to raise brand awareness.3. Plan multi-channel promotion strategy to drive sales in Dept. store, Drug store and Chain store based on customers' buying behavior

• Sales Assistant Manager

  • Sep 2016 - Dec 2017



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jul 2015 - Sep 2015

  Coordinate communication between marketing and trade/sales department. Provide marketing intelligence. Conduct research on user behavior and develop insights. Coordinate communication between marketing and trade/sales department. Provide marketing intelligence. Conduct research on user behavior and develop insights.


Unicorn skincare
• Marketing Executive

  • Jan 2015 - Jul 2015


Taipei Digital Group

• Marketing Intern

  • Sep 2014 - Feb 2015

  1.Analyzed the market and researched the competitors, providing marketing intelligence for decision making. 2.Grew expertise on online marketing practice on aspect of Google Adwords, SEO and Facebook marketing. 3.Provided convincing marketing materials including copy writing and EDM designing. 4.Tested potential products while debugging, providing marketing insight for future sales. 5.Managed a Fan page with over7,000 likes. Accumulated over 90% of the likes during my management. 1.Analyzed the market and researched the competitors, providing marketing intelligence for decision making. 2.Grew expertise on online marketing practice on aspect of Google Adwords, SEO and Facebook marketing. 3.Provided convincing marketing materials including copy writing and EDM designing. 4.Tested potential products while debugging, providing marketing insight for future sales. 5.Managed a Fan page with over7,000 likes. Accumulated over 90% of the likes during my management.