Yu-Hsuan Lai

Ecommerce Specialist at O'right
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Contact Information
us****@****om
(386) 825-5501
Location
Taiwan, TW

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Credentials

  • Google Analytics
    谷歌
    Apr, 2020
    - Nov, 2024

Experience

  • O'right
    • Taiwan
    • Cosmetics
    • 1 - 100 Employee
    • Ecommerce Specialist
      • May 2020 - Present

      • Proposed and implemented a website, landing page redesign that saw a 30% increase in daily visitors and improve average session duration. • Overhauled campaign and ad groups to achieve revenue goals, made innovative high day revenue over 1 million for the official website. • Developed and launched integrated and direct digital display advertising campaigns that propelled sales growth, the cooperation with LINE Pay generate sales by 23% increase in daily revenue. • Proposed and implemented a website, landing page redesign that saw a 30% increase in daily visitors and improve average session duration. • Overhauled campaign and ad groups to achieve revenue goals, made innovative high day revenue over 1 million for the official website. • Developed and launched integrated and direct digital display advertising campaigns that propelled sales growth, the cooperation with LINE Pay generate sales by 23% increase in daily revenue.

  • 生洋網路股份有限公司 SAYA Network Co., Ltd.
    • Taiwan
    • Advertising Services
    • 1 - 100 Employee
    • Project Management, Account Executive
      • May 2018 - Sep 2019

      • Account management, administration and facilitate daily goal setting by using Google Analytics to help business partners to shape their marketing strategy. • Manage multiple digital marketing platforms (Verizon Media Native Ads, Bing Ads, LINE Ads, Facebook Ads, Display & Video 360) for clients, reach and exceed monthly goals ($3,000,000/per month). • Responsible for using social media and other marketing strategies to improve sales conversion. • Account management, administration and facilitate daily goal setting by using Google Analytics to help business partners to shape their marketing strategy. • Manage multiple digital marketing platforms (Verizon Media Native Ads, Bing Ads, LINE Ads, Facebook Ads, Display & Video 360) for clients, reach and exceed monthly goals ($3,000,000/per month). • Responsible for using social media and other marketing strategies to improve sales conversion.

  • Brisbane Business Hub
    • Australia
    • Government Administration
    • 1 - 100 Employee
    • Project Associate
      • Jul 2017 - Nov 2017

      • Collected profiles of the leading 20 Chinese companies that operate incentive programs in the selected potential 5 industries in 2 months. • Provided a competitor analysis on their social media platforms. • Recommendations on: Social media strategy, a specific social media campaign including estimated budgets & social media content. • Collected profiles of the leading 20 Chinese companies that operate incentive programs in the selected potential 5 industries in 2 months. • Provided a competitor analysis on their social media platforms. • Recommendations on: Social media strategy, a specific social media campaign including estimated budgets & social media content.

  • O'right
    • Taiwan
    • Cosmetics
    • 1 - 100 Employee
    • Marketing Specialist
      • Aug 2012 - Mar 2014

      • Arranged company events both external and internal, including Global Dealer Conference (2012), new product release event (2014), and annual party for employees (2013 & 2014). • Responsible for writing copy for the marketing materials and It's O'right Quarterly (2013-2014). • Prepared information and applied over 10 company-related awards and certifications. • Arranged company events both external and internal, including Global Dealer Conference (2012), new product release event (2014), and annual party for employees (2013 & 2014). • Responsible for writing copy for the marketing materials and It's O'right Quarterly (2013-2014). • Prepared information and applied over 10 company-related awards and certifications.

  • CITE PUBLISHING LIMITED
    • Taiwan
    • Computer Games
    • 1 - 100 Employee
    • Editorial Assistant Intern
      • Jul 2010 - Aug 2010

      • Prepared ideas and layouts for magazines. • Assisted with materials processing and proofreading for the editors in publishing department. • Prepared ideas and layouts for magazines. • Assisted with materials processing and proofreading for the editors in publishing department.

Education

  • The University of Queensland
    Master's degree, Tourism, Hotel and Event Management
    2016 - 2017
  • Ming Chuan University
    Bachelor's degree, Journalism & Mass Communication
    2008 - 2012

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