Data Analyst

• Aug 2019 - Present

• Analyzing banking app data from 4M+ users with SQL and reporting to both the marketing and product team. For example, pioneered the use of a cohort analysis model resulting in a 3% improvement in retention rate. • Created 20+ interactive Tableau dashboards to provide insights into product feature usage, marketing funnels, and business KPIs. • Used A/B testing to verify APP revision and marketing adjustment. • One of the Adobe Analytics Consulting Team, providing internal training and operation documents. • Received the Model Employee Award for Q1 2021 Show less

Data Analyst (E-magazine App & Web)

• Dec 2017 - Aug 2019

• The first and the only data analyst in the team.• Built automatic dashboards by Google Data Studio.• Analyzed user-behavior data from Web and App by SQL, Python, Amplitude and planned tracking.• Responsible for Friend Recommendation and Content Sharing. Find the optimizable items from conversion and the utilization rate of the function.• Assisted various departments to answer business questions (including product, marketing, content licensing, etc.) through data. Including customer lifetime value, comparison of cross- country reading preferences, etc. Show less

Marketing Specialist

• Jul 2015 - Dec 2017

• ASO: Increase x5 organic downloads from APP Store by App Store Optimization• Exhibition Marketing: Curated 2016 and 2017 Taipei International Book Fair, with a turnover rate of 130%.• Digital advertising: Google search ads and Facebook ads• News: Operate Mailchimp, Mandrill, and design the demassification. Including planning content for a single event and response for two revisions. To introduce Guide newly registered users to cultivate product usage habits and convert

Marketing Intern

• Dec 2014 - Jun 2015

Research Assistant

• Feb 2014 - Jul 2014

Assisted with creating proper marketing reports by using excel and other charting formats, and conducted market survey projects such as NPS (net promoter score). Assisted with creating proper marketing reports by using excel and other charting formats, and conducted market survey projects such as NPS (net promoter score).