Experience

IEVA Group

• France
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Directrice Trade Marketing

  • Oct 2022 - Present

• Senior Marketing Manager

  • Jul 2020 - Sep 2022



IOMA Paris

• France
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Europe Trade Marketing Manager - IOMA Paris, N°1 in Personalised Skincare, Unilever

  • Jan 2018 - Jul 2020

  7 accounts in Europe - Negotiate and coordinate trade marketing plans by country in collaboration with retailers: novelties launch, promotional plans and commercial operations - Develop and manage marketing tools (PLV, promotional tools, planograms, merchandising, animation and challenge), communication (PR, CRM, social media) and training tools - Build and manage budget, follow up sales indicators - Daily support sales force, train and manage an intern 7 accounts in Europe - Negotiate and coordinate trade marketing plans by country in collaboration with retailers: novelties launch, promotional plans and commercial operations - Develop and manage marketing tools (PLV, promotional tools, planograms, merchandising, animation and challenge), communication (PR, CRM, social media) and training tools - Build and manage budget, follow up sales indicators - Daily support sales force, train and manage an intern



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Marketing Product Manager makeup & skincare - Giorgio Armani Beauty, L'Oréal Luxury

  • Jul 2016 - Dec 2017

  34M€ sell in/ +13% in 2017/ 3000 POS - Analyze range and market performance to optimize action plans - Coordinate and drive product launches: marketing briefing, elaboration of concepts, follow-up of the product development from the creation, 360 implementation to the commercialization - Define the long-term marketing strategy over 3 years in terms of positioning and marketing mix - Train and manager an intern every 6 months 34M€ sell in/ +13% in 2017/ 3000 POS - Analyze range and market performance to optimize action plans - Coordinate and drive product launches: marketing briefing, elaboration of concepts, follow-up of the product development from the creation, 360 implementation to the commercialization - Define the long-term marketing strategy over 3 years in terms of positioning and marketing mix - Train and manager an intern every 6 months



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Operational Product Manager Assistant makeup & skincare

  • Jun 2014 - Jul 2015

  35M€ sell in/ +2% in 2015/ 400 POS - Analyze launches planning: forecasts and quantities- Prepare 2016 budget analysis - Build 360 plans adapted to each retailer - Collect & analyze competitor's activities for monthly report - Manage sortiment products in & out - Create, translate and present product presentations for sales force and retailer meetings

• Visual Merchandising Assistant fragrance, makeup & skincare

  • Jun 2014 - Jul 2015

  - Coordinate all trade activities, events and windows decoration - Develop material to increase brand image and turnover- Prepare and customize planograms for each retailer - Create a merchandising book for sales force: planograms, promotions, marketing plan & product launches- Conceptualize and fully develop a digital application about marketing information for sales force