Ysabela Beatrice Espinas
E-commerce Department Assistant Manager at Excellence Appliance Technologies, Inc.- Claim this Profile
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Bio
Experience
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Excellence Appliance Technologies, Inc.
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Philippines
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Retail
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1 - 100 Employee
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E-commerce Department Assistant Manager
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Jan 2022 - Present
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E-commerce Department Supervisor
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Jan 2021 - Dec 2021
• Manage the day-to-day operations of the E-Commerce Department• Oversee employees' performance, provide guidance & identify development needs• Work closely with other departments (Invoicing, Warehouse, IT & Audit) in order to ensure smooth order fulfillment• Ensure good customer service by addressing the timely resolution of customer issues or comments• Deliver data driven strategies in order to deliver top performance and achieve kpis• Coordination with IT developers to improve order processing/fulfillment through automation• Manage and execute promotional campaigns in all channels (Lazada, Shopee & in-house websites)• Collaborate with Marketing team for social media pushes• Research market in order to discover new trends and technologies for website/shop-in-shop performance improvement• Utilize and execute onsite digital marketing tools/initiatives such as keyword bidding, affiliates, barter display packages etc. within Lazada and Shopee• Analyze traffic to inform website maintenance and the effectiveness of marketing strategies.• Provide insights on customer shopping trends to support assortment selection and identify assortment gaps• Provide analysis and reports on metrics such as weekly/monthly sales of E-commerce• Review the security of checkout pages and payment procedures.• Create promotional offers approved by Brand Directors• Examining sales-related metrics to inform restocks.• Reporting on the utility of existing and novel strategies• Acquire potential online retailers Show less
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Sales Coordinator for E-commerce Department
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Jan 2020 - Dec 2020
• Daily monitoring and processing of Lazada, Shopee & in-house website orders• Provide sales & marketing support during campaigns• Coordination with dealer key accounts officer thru SMS, call or email to accomplish weekly/monthly campaign tasks & fulfill orders• Coordination with other departments (i.e. Invoicing, Warehouse, Finance & IT) as part of order processing• Offering & uploading of SKUs in case there are new products• Updating of product content in case there are feature & pricing adjustments• Up-to-date stock allocation in the accounts’ respective backend portal• Coordination with Service Department regarding aftersales issues• Coordination with Finance and Accounting departments as part of payment reconciliation (Item Price Credit, claims, filing of WHT etc.)• Come up with sales & marketing promotions as well as the strategies to boost sell-out & traffic of the accounts• Coordination with Finance and Accounting departments as part of payment reconciliation (Item Price Credit, claims, filing of WHT etc.)• Acquire potential online retailers• Work collaboratively with the team head in researching industry-related trends and come out with regular sales and marketing campaigns to further boost online sales• Work hand-in-hand with the team in executing, promoting and assessing effectivity of the implemented campaigns Show less
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Marketing Assistant for E-commerce Department
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Jan 2018 - Dec 2019
• Daily answering of product and service-related inquiries from customers on Lazada, Shopee, Facebook page & in-house websites• Coordination with other departments (e.g. Service, Marketing, Technical) in providing the necessary feedback to customer queries• Provide support in monitoring and processing of Lazada, Shopee & in-house websites orders from time to time• Coordination with Finance and Accounting departments as part of payment reconciliation (Item Price Credit, claims, filing of WHT etc.)• Provide sales & marketing support during Lazada & Shopee campaigns • Coordination with dealer key accounts officer thru SMS, call or email to accomplish weekly/monthly campaign tasks & fulfill orders• Collaborate with the team and other departments as needed in updating and developing quality content materials (e.g. product descriptions, brand support, event promotions, marketing copies) on a regular basis to build up the website, boost brand awareness and attract customers• Updating of product listing, content and cost in case of new products, features or pricing adjustments• Editing of photos that can be optimized for web and social media usage.• Develop engaging social media posts and handle inquiries on Facebook pages• Work collaboratively with the team head in researching industry-related trends and come out with regular sales and marketing campaigns to further boost online sales• Work hand-in-hand with the team in executing, promoting and assessing effectivity of the implemented campaigns Show less
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Education
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University of the East
Bachelor of Science - BS, Tourism and Travel Services Management