Brand Strategy Consultant

• May 2023 - Present

DIA is an award winning design, innovation and strategic branding consultancy. - Played an integral role in developing upstream brand strategies and conducting research for a diverse range of clients across multiple industries, delivering significant business advantages. - Spearheaded strategic branding projects with a specialisation in Brand Audit, Brand Strategy and Brand Identity Development for B2B and B2C brands. - Oversaw all aspects of project management including communicating with clients and partners. Took a leading role in client pitches, developing a strategic approach to deliver successful outcomes. Show less

Associate Strategy Brand Consultant

• Aug 2022 - Apr 2023

Associate Solicitor

• Dec 2021 - Aug 2022

WTS Taxise is a member firm of WTS Global, an international network of selected tax firms, with presence in more than 100 countries worldwide. My experience in tax law and regulatory compliance has equipped me with the tools necessary to deliver innovative and effective solutions to complex challenges. My responsibilities at WTS Taxise have included tax planning and advisory services, tax dispute resolution, mergers and acquisitions, international taxation, and regulatory compliance. In each of these areas, I have demonstrated an ability to analyze complex issues and develop creative solutions that meet the needs of clients. Show less

Business Owner (Operations, Marketing, Strategy)

• Jan 2021 - Dec 2021

The Humming Bud believes in intentional, affordable and unique bouquets to celebrate the joys in life – no matter how small. We believe that in telling a story from the flowers we curate; each a story of love. We are the first in our field to incorporate a unique handmade paper rose, made from music scores, which can be customised according to the likes of your loved ones. The Humming Bud believes in intentional, affordable and unique bouquets to celebrate the joys in life – no matter how small. We believe that in telling a story from the flowers we curate; each a story of love. We are the first in our field to incorporate a unique handmade paper rose, made from music scores, which can be customised according to the likes of your loved ones.

Part time Associate Strategy Consultant

• Aug 2018 - Dec 2018

Conjunct Consulting works with Social Good Organisations to help them to do good, better. We do this through consulting projects and workshops, in strategy, research and implementation. As an Associate Consultant, I drive impactful change through data-driven insights and strategic problem-solving. I analyse data and develop strategic recommendations for clients in nonprofit, social enterprise, and government agencies. I synthesise complex information into actionable insights and collaborate with diverse stakeholders. I am skilled in research, analysis, and communication, and passionate about using my skills to drive positive change. Show less

Research Intern

• Jun 2018 - Jun 2018

The Singapore Academy of Law (SAL) is a promotion and development agency for Singapore’s legal industry. SAL works with our stakeholders to set new precedents of excellence in Singapore law through developing thought leadership, world class infrastructure and legal solutions. Our mandates are to build up the intellectual capital of the legal profession by enhancing legal knowledge, raise the international profile of Singapore law, promote Singapore as a centre for dispute resolution, and improve the standards and efficiency of legal practice through continuing professional development and the use of technology. Show less