Experience

RedTorch Communications
• Philippines
• Public Relations and Communications Services
• 1 - 100 Employee
• Senior PR Director

  • Mar 2021 - Present


Greenbulb Communications

• Philippines
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Account Director

  • May 2019 - Mar 2021

  Currently leading three teams under Greenbulb's Consumer-Lifestyle Desk. On top of responsibilities such as business development, client servicing, media relations, and strategic planning, I actively take part in tasks such as copywriting and editorial writing, and partner/supplier coordination.Among the brands handled by our team are adidas, McDonald's, Grab, and Epson.

• Public Relations Manager

  • Aug 2017 - Apr 2019

  As a PR Manager, I was responsible for leading client servicing, strategic planning, and media relations for select clients under Greenbulb PR's Consumer-Lifestyle Desk. Day-to-day tasks were handled in tandem with a PR associate, ensuring that all output is of great quality to ensure client satisfaction. I am proud to have worked with multi-national brands such as McDonald's, OPPO, Procter & Gamble (Pampers, Whisper), Nestle (Nido, Cerelac), Heineken, and Beringer.

• Account Associate

  • Jul 2015 - Jul 2017

  Responsible for the daily upkeep of accounts working alongside a PR manager. Tasks included client servicing, editorial writing, media relations, report development, partner and supplier coordinations, and event management. My associate experience in the agency also involved early training in strategic planning which helped in grooming me to eventually take on a managerial position. As an associate, I had the pleasure of working exclusively on the Samsung Philippines account, launching a wide range of products from its Mobile portfolio, from entry-level to premium market, over the course of two years. I was also able to broaden my experience beyond the tech industry and work on projects with The Mind Museum.



FleishmanHillard

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Public Relations Intern

  • Sep 2014 - Dec 2014

  - Provided assistance to the team during media events - Participated in plan development, drafted press releases, and assisted in media relations - Accounts handled include SM Entertainment, Electrolux, and Kakao Talk - Provided assistance to the team during media events - Participated in plan development, drafted press releases, and assisted in media relations - Accounts handled include SM Entertainment, Electrolux, and Kakao Talk