Yozaburo Minakuchi

Senior Project Manager at BBDO Japan
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Contact Information
us****@****om
(386) 825-5501
Location
JP

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Experience

    • Japan
    • Advertising Services
    • 1 - 100 Employee
    • Senior Project Manager
      • Mar 2023 - Present

      BBDO is the world's most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries. Our Mission: In 1989, a home furnishing client said, “I just want to sell more carpet.” It was a simple request, but one that continues to get to the core of why we exist. Because we’re here to create great work that works great. We help our clients ‘sell more’ through The Work. The Work. The Work. - Work that changes consumer behavior. - Work that tells a brand’s story across all channels and mediums. - Work that is an economic multiplier for our clients businesses. We believe, quite simply, that in the absence of great work, nothing else matters. Show less

    • Account Director/Project Manager
      • Feb 2022 - Jun 2022

      - Played a representative of the Content Studio team and which was integrated into the client’s Agile Value Stream team where many different client capabilities are represented (e.g. IT, Legal, Brand Management, Digital, Analytics, Scrum, etc). - As part of the client’s Agile Value Stream team, he looked to create best possible outcomes to deliver the targets set for the Agile Value Stream. To be successful, grasping the commercial aspects of the business, developing effective relationships with all stakeholders, took lead in being the advisor of (Campaign) Content, and played a collaborative team player to deliver against the plan. - As part of the Content Studio, he worked closely with the Strategy and Creative teams to ensure delivering best-in-class digital and offline content to respond to the commercial needs, helping to build the brand, making it more relevant for consumers and thus creation campaigns that standout for the client. Show less

    • Japan
    • Advertising Services
    • 1 - 100 Employee
    • Head of Accounts
      • Feb 2021 - Nov 2021

      - Played a key role for launching an in-house venture business "AdVertize", which focused on digital marketing services by executing sales, client work, project management alongside back office administrative/legal operations - Created internal marketing tools such as landing pages and credential decks - Conducted new prospecting sales - Managed client relationships/customer success - Oversaw contract/legal processes including preparing contract documents both in Japanese and English - Hosted marketing seminars for Niigata prefectures and the local businesses Show less

    • Japan
    • Advertising Services
    • 1 - 100 Employee
    • Social Media and Digital Manager
      • Jul 2018 - Feb 2021

      - Executed digital marketing strategies, tactics and valuable insights, which resulted in his ability to deliver outstanding work. From a business decision perspective he understands how to generate maximum impact and produce the highest engagement with the clients’ target audiences through his effective digital marketing services. - Worked on clients’ social media management, including (but not limited to) Facebook, Instagram and Twitter content management, planning / execution of organic social media campaigns as well as programmatic advertising campaigns, and KOL project management. He performed all his tasks proficiently with commitment and enthusiasm. He demonstrated the ability to work under pressure and to plan and organize successfully to meet tight deadlines. - His close attention to detail resulted in meticulous, accurate work which, when coupled with his strong interpersonal and communication skills allowed him to develop impactful relationships with both our team and partners. His data driven content marketing strategy attributed to grow our clients’ social media channels significantly by continuously creating content that engaged well with Japanese audiences. - Throughout, he demonstrated his ability to manage projects, budgets, lead teams, and go the extra mile to deliver exceptional work and exceed client expectations. Show less

  • Studio RIM Inc.
    • 日本 東京都 23 区内
    • Account Director | Producer
      • Aug 2009 - Jul 2018

      - Led Business Development team to create new business opportunities - Grew revenue sales by pivoting and scaling existing audio production services - Produced Audio Guide for major travel and hospitality companies - Ran digital campaigns for tourism organizations using online trade media - Led Business Development team to create new business opportunities - Grew revenue sales by pivoting and scaling existing audio production services - Produced Audio Guide for major travel and hospitality companies - Ran digital campaigns for tourism organizations using online trade media

  • ActAdvent Inc.
    • 日本 東京都 23 区内
    • Account Manager
      • Nov 2006 - Dec 2008

      - Conducted cold calls on a regular basis to get appointments for new prospecting sales - Planned digital marketing strategies for HR & Staff Training purposes - Managed web designers and videographers to produce online and video content assets - Coordinated with clients - Conducted cold calls on a regular basis to get appointments for new prospecting sales - Planned digital marketing strategies for HR & Staff Training purposes - Managed web designers and videographers to produce online and video content assets - Coordinated with clients

  • InterFM 76.1 (FM Inter-Wave Inc.)
    • 日本 東京都 23 区内
    • Radio Producer
      • Jul 2004 - Sep 2006

      - Planned and produced radio programs - Managed budget and third-party production teams - Coordinated with clients - Negotiated with program content providers in U.S. - Created radio spots and jingles - Planned and produced radio programs - Managed budget and third-party production teams - Coordinated with clients - Negotiated with program content providers in U.S. - Created radio spots and jingles

Education

  • San Francisco State University
    Bachelor of Arts (B.A.), Radio and Television Broadcasting
    2001 - 2003
  • Green River College
    Associate of Arts (A.A.), General Education / Broadcasting
    1998 - 2000
  • 愛媛県立松山商業高等学校
    国際経済
    1995 - 1998

Community

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