Youssef Mostafa

Digital Marketing Executive at LightIdea
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Contact Information
us****@****om
(386) 825-5501
Location
Giza, Al Jizah, Egypt, EG
Languages
  • English Limited working proficiency
  • Arabic Native or bilingual proficiency

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Bio

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5.0

/5.0
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Aya Mohamed

Youssef is helpful, and supportive and has a strong knowledge of Digital Marketing Keep going Youssef you deserve all the best.

Habiba Ehab

Someone is very smart, respectful, active, and involved in his work, and develops what is around him. Media Player is a creative person.

Kareem El-Zomor

Youssef is one of the most dedicated professionals I came across. Always available to help his pairs when needed, he strives for excellence and is a valuable team player. Eager to learn and knows how to help his colleagues and get the best out of them.

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Credentials

  • Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
    LinkedIn
    May, 2023
    - Nov, 2024
  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    May, 2023
    - Nov, 2024
  • Marketing on Facebook: Managing a Company Page
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • Nano Tips to Use and Improve SEO with Sam Dey
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • Advertising on Twitter
    LinkedIn
    Mar, 2023
    - Nov, 2024
  • Become a Social Media Advertising Specialist
    LinkedIn
    Mar, 2023
    - Nov, 2024
  • Become a Social Media Marketer
    LinkedIn
    Mar, 2023
    - Nov, 2024
  • Programmatic Advertising Foundations
    LinkedIn
    Mar, 2023
    - Nov, 2024
  • Marketing Tools: Automation
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Advanced Facebook Advertising
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • B2B Marketing on LinkedIn
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Google Ads Essential Training
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • How to Write a B2B Marketing Plan
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Marketing Tools: Growth Marketing
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Marketing on Facebook
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Marketing on Twitter
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Social Selling with LinkedIn
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Writing Ad Copy
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Advertising on TikTok
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Advertising on YouTube
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Microsoft PowerPoint - البوربوينت من الصفر للاحتراف
    Udemy
    Aug, 2022
    - Nov, 2024
  • TikTok for Business Creators
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Advertising on Facebook: Advanced
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • Advertising on LinkedIn
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • Ecommerce with Facebook and Instagram
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • Marketing on Facebook (2020)
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • Advertising Foundations
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Advertising on Facebook
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Marketing Tools: Social Media
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Marketing: Copywriting for Social Media
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • What is Graphic Design?
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Advertising on Instagram
    LinkedIn
    May, 2022
    - Nov, 2024
  • LinkedIn Premium Quick Tips
    LinkedIn
    May, 2022
    - Nov, 2024
  • Marketing on LinkedIn
    LinkedIn
    May, 2022
    - Nov, 2024
  • Microsoft Word - الوورد من الصفر للاحتراف
    Udemy
    Dec, 2021
    - Nov, 2024
  • microsoft excel
    Udemy
    Dec, 2021
    - Nov, 2024

Experience

    • United Arab Emirates
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • May 2023 - Present

      Responsibilities: Developing and implementing digital marketing campaigns across multiple channels, such as social media, email, SEO, paid search, and display advertising. Creating and managing content for digital marketing campaigns, such as website copy, social media posts, email newsletters, and blog articles. Conducting market research and analyzing consumer behavior to identify key trends and insights that can inform marketing strategies. Collaborating with cross-functional teams, including creative, content, and product teams, to ensure brand consistency and alignment with business objectives. Monitoring and analyzing digital marketing metrics and KPIs, such as website traffic, social media engagement, email open rates, and conversion rates, and using these insights to refine marketing strategies. Managing the budget for digital marketing campaigns and tracking ROI to ensure optimal resource allocation. Staying up-to-date with the latest digital marketing trends, tools, and technologies, and recommending new approaches to improve marketing effectiveness. Building and maintaining relationships with external vendors, agencies, and partners to ensure the delivery of high-quality services and campaigns. Managing multiple campaigns simultaneously and ensuring that all deadlines are met. Assisting in the development of marketing plans and budgets, and contributing to the development of overall marketing strategies. Show less

    • Egypt
    • Outsourcing/Offshoring
    • 1 - 100 Employee
    • Senior Media Buyer
      • Sep 2022 - Present

      responsibilities Identifying target audiences and determining the most effective media channels to reach them. Developing and implementing media plans and negotiating advertising rates with media vendors, such as TV stations, newspapers, and online publishers. Collaborating with creative teams to develop compelling advertising content that resonates with target audiences. Managing advertising budgets and optimizing media plans to ensure maximum ROI. Analyzing and reporting on campaign performance, including reach, frequency, and conversion rates, and using these insights to refine media plans. Staying up-to-date with the latest media trends, technologies, and consumer behaviors to inform media planning decisions. Building and maintaining relationships with media vendors, agencies, and other partners to ensure the delivery of high-quality media placements. Managing multiple campaigns simultaneously and ensuring that all deadlines are met. Working collaboratively with other teams, such as marketing, analytics, and creative, to ensure that media plans align with overall business objectives. Managing relationships with external agencies or media partners to ensure the delivery of high-quality services and campaigns. Show less

    • Egypt
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Sep 2022 - May 2023

      Responsibilities: Developing and implementing digital marketing campaigns across multiple channels, such as social media, email, SEO, paid search, and display advertising. Creating and managing content for digital marketing campaigns, such as website copy, social media posts, email newsletters, and blog articles. Conducting market research and analyzing consumer behavior to identify key trends and insights that can inform marketing strategies. Collaborating with cross-functional teams, including creative, content, and product teams, to ensure brand consistency and alignment with business objectives. Monitoring and analyzing digital marketing metrics and KPIs, such as website traffic, social media engagement, email open rates, and conversion rates, and using these insights to refine marketing strategies. Managing the budget for digital marketing campaigns and tracking ROI to ensure optimal resource allocation. Staying up-to-date with the latest digital marketing trends, tools, and technologies, and recommending new approaches to improve marketing effectiveness. Building and maintaining relationships with external vendors, agencies, and partners to ensure the delivery of high-quality services and campaigns. Managing multiple campaigns simultaneously and ensuring that all deadlines are met. Assisting in the development of marketing plans and budgets, and contributing to the development of overall marketing strategies. Show less

    • Egypt
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Digital Marketing
      • May 2022 - Oct 2022

      responsibilitiesDesign and oversee all aspects of our digital marketing department.Develop and monitor campaign budgets.Work with department heads and other employees to discuss plans and marketing strategiesPreparing accurate reports on the overall performance of our marketing campaign.Coordination with experts to improve marketing results.Learn about the latest trends and technologies affecting our industry.Evaluate important metrics that affect our website traffic, service shares and target audience.Work with your team to brainstorm new and innovative growth strategies.Work on data analysis, whether on Google ads or Facebook adsWorking on managing an e-commerce site and achieving results from it Show less

    • Digital Marketing Specialist
      • Feb 2022 - Oct 2022

      Responsibilities:1- Suggesting and implementing direct marketing methods to increase profitability2- Writing engaging, creative contentclients.3- Share and publish content on all platforms.4- Preparing monthly content calendars.5- Measuring the success of marketing campaigns on social media platforms 6- Exchanging visual ideas with other members of the design team. 7- Create advertisements. Campaigns8- Searching for digital strategies for competitors and supported media to improve customer performance.9- Maintaining continuous communication and cooperation with the various departments of the company such as the sales department, customer service, marketing team, as well as the product development team.10- Supervising and censoring the content published on social networking sites11- Measuring and estimating the success of the company’s campaigns through social media platforms12- Keeping abreast of the latest developments and updates on social networking sites and technologies13- Continuous communication and direct interaction with customers and pioneers of social networking sites, responding to their inquiries and interacting with them in the comments.14- Work to increase the number of followers and increase the rate of interaction between them15- Solve technical problems that users encounter while browsing the company's social networking sites16 - Running Led Generation campaigns in an extensive manner and on all forms of advertisements17 - Working on managing Google campaigns and evaluating their performance Show less

  • volcano center
    • الجيزة مصر
    • Digital Marketing Specialist
      • Dec 2021 - Oct 2022

      responsibilities 1 Strategic planning for the widespread of social media sites 2 Create advertising campaigns on social media platforms Facebook, Instagram, and Twitter 3 Continuous follow-up and analysis of the results of advertising campaigns 4 Create an automated response to social networking sites 5 Create social media designs 6 Create appropriate professional content for each social media platform responsibilities 1 Strategic planning for the widespread of social media sites 2 Create advertising campaigns on social media platforms Facebook, Instagram, and Twitter 3 Continuous follow-up and analysis of the results of advertising campaigns 4 Create an automated response to social networking sites 5 Create social media designs 6 Create appropriate professional content for each social media platform

    • Egypt
    • Food and Beverage Services
    • 100 - 200 Employee
    • مهندس مراقبة جودة وضمان الجودة
      • Jan 2021 - Oct 2021

      Responsibilities 1 - Setting quality control objectives and working to achieve them 2- Determining the quality standards and measures that the manufacturing process must pass 3- Monitor production processes from its first steps and report malfunctions, if any 4- Develop and formulate instructions and directions to be followed 5- Updating the quality management systems, which is known by the acronym QMS or Quality Management Systems, according to the accidents and malfunctions that occur to deal with them properly and avoid them in the coming times 6- Inspect and inspect products, goods, services and electrical systems, determine their durability and extract production defects, if any 7- Identifying technical problems from their roots and providing appropriate solutions 8- Writing and submitting reports regarding malfunctions and solutions provided to them 9- Review of existing documentation on quality 10- Coordinate and work directly with external quality control specialists and technical specialists to ensure compliance with rules and regulations 11-Cooperating with work teams in order to increase customer satisfaction by continuing to develop and improve the quality of products Show less

    • Digital Marketing Specialist | Harrods Garment Manufacturing
      • Jan 2019 - Nov 2020

      Responsibilities: 1-Sharing and publishing content in all its forms, whether texts, images, or videos, to benefit audiences and readers and encourage them to take any action or thing 2-Managing, planning, and organizing social media strategies 3- Mastering Search Engine Optimization or SEO for Search Results Improvement 4- Use social media marketing tactics such as Buffer 5- Publish content on all social networking sites such as Facebook, Instagram, WhatsApp, Twitter, and LinkedIn 6- Understand and read KPIs 7- Data analysis 8- Develop specific marketing plans for a specific period aimed at achieving a specific goal 9- Maintain constant communication and cooperation with the various departments of the company such as the sales department, customer service, marketing team, besides the product development team 10- Supervising and censoring content posted on social media 11- Measuring and estimating the success of the company's campaigns across social media platforms 12- Continuously keep abreast of the latest developments and updates of social networking sites and technology 13- Constant communication and interaction directly with customers and pioneers of social networking sites, responding to their inquiries and interacting with them on the comments 14- Work to increase the number of followers and increase the rate of interaction among them 15- Solve technical problems faced by users while browsing the company's social networking sites Show less

    • Egypt
    • Food and Beverage Services
    • 100 - 200 Employee
    • Supervisor
      • Jan 2017 - Aug 2019

      Responsibilities: 1- Complete branch management 2- Organizing import and export operations for all the branches I worked in 3- Dealing with employees with high professionalism 4- Organize sales operations professionally 5- Maintaining the quality of the branch and applying all quality means in the place and among the employees 6- Scheduling attendance and departure appointments for employees to maintain the quality of dealing with customers Responsibilities: 1- Complete branch management 2- Organizing import and export operations for all the branches I worked in 3- Dealing with employees with high professionalism 4- Organize sales operations professionally 5- Maintaining the quality of the branch and applying all quality means in the place and among the employees 6- Scheduling attendance and departure appointments for employees to maintain the quality of dealing with customers

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Call Center Agent
      • Mar 2018 - Mar 2019

      Responsibilities: 1- Handle all incoming/outgoing calls of the call center. 2- Provide follow-up, occasional campaigns, and callbacks blended with normal inbound calls. 3- Provide the best possible service to both external and internal customers to achieve the highest level of customer satisfaction. 4- Handle and solve all inquiries, requests, and complaints received via all channels available (phone, fax, e-mail and… etc.) 5- Communicate with other Customer Service sub-divisions to answer all relevant customer inquiries (e.g. Credit, Customer Support and Activation, Outbound & Save Initiatives… etc). 6- Communicate with other departments all relevant customer inquiries if applicable. 7- Achieve the requested staffed time daily to minimize the lost call rate. 8- Provide proper information to customers with a complete and comprehensive understanding of Orange products and services. 9- Fully understand and adhere to company policies and procedures that generate personal and professional credibility and trust. 10- Respect and apply company vision, mission, and values. 11- Fully understand both individual and company objectives, and work on achieving them effectively and efficiently. 12- Use methods and tools to develop your own skills. 13-Use the tools and systems to provide the correct information to customers (applications, intranet briefings, attending training….etc). 14- Keep up-to-date with all the services and products provided by Orange. 15- Resolve all customer complaints, requests, and inquiries within the pre-determined SLAs. 16- Escalate problems, report suspected fraud, and provide relevant feedback to the right channels. Show less

Education

  • Ain Shams University
    Bachelor's degree, Egypt
    2016 - 2020

Community

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