Experience

Joe's Leather Goods

• Egypt
• Retail Art Supplies
• 1 - 100 Employee

• Founder and Creative Director

  • Dec 2017 - Present

  Joe’s Leather Goods started as a hobby in my apartment in Cairo back in 2017. It was a great fulfillment of my constant desire to work with my hands and create things. In the realm of Covid-19, I was forced to leave my permanent job. This is when I started to focus more on what I love the most and eventually turned JLG into a full time job bringing the brand into life. The Brand: Designing the logo and all branding material of JLG Designing all leather products such as bags, wallets and other leather accessories, through sketching them, creating cutting patterns and executing the products themselves The Workshop: Using multiple machines and tools to execute my designs using several materials The Shop: Developing the old website via Wordpress and the new website via Shopify Designing catalogs to send to resellers or to establish B2B communication Social Media: Creating daily content including the photography and videography needed for different social media channels Photography: Doing the photography of the campaigns and taking behind the scene footage as well as retouching the photos and taking care of the post production



hazzidesign.com

• Graphic Design

• Graphic designer and Art director

  • Oct 2015 - Present

  -Designing the poster and cover photo of the Hollywood movie ”Shine 2017” by the director “Anthony Nardolillo” Produced by 13Paces, California - Designing many wine bottles and stickers for many famous vineyards in south France in cooperation with the amazing Violaine Barrois - Sub-contract -Designing the concept, branding and mise en scéne display for few exhibitions at the “MUCEM museum—Marseille, France” Violaine Barrois - Sub-contract -Designing the poster and cover photo of the Hollywood movie ”Shine 2017” by the director “Anthony Nardolillo” Produced by 13Paces, California - Designing many wine bottles and stickers for many famous vineyards in south France in cooperation with the amazing Violaine Barrois - Sub-contract -Designing the concept, branding and mise en scéne display for few exhibitions at the “MUCEM museum—Marseille, France” Violaine Barrois - Sub-contract



Buzz-Ads

• United States
• Marketing Services
• 1 - 100 Employee

• Creative Art Director/ Senior Graphic Designer

  • 2018 - 2019

  Administrative: -Hiring new talents -Making/Supervising Presentations -Attending meetings to discuss the status of current projects and to be briefed on new projects -Dealing with outsourced teams and freelancers -Understanding of budgets - ensuring that the project is financially feasible once the design brief and concept are established Creative: -Initiating campaigns concepts -Preparing and executing digital campaigns -Designing UI/UX for various websites -Developing Websites Via WordPress -Creating Storyboards -Brainstorming/Art Directing projects -Handling Photography / Videography sessions -Boosting creativity -Discussing the brief and design concepts with the design team -Developing a genuine understanding of the client’s brand, products, needs and objectives, as well as the motives behind customers’ buying decisions -Creating initial design sketches along with building models and prototypes -Developing creative ideas and creating outstanding designs that comply with the regulations/ quality standards of the company and that are functional and aesthetically pleasant-Helping the team with technical skills -Handling Buzz Digital Agency publishing materials



The Events Boutique

• Advertising Services
• 1 - 100 Employee

• Creative Associate

  • Dec 2017 - May 2018

  6 months contract Design of the event logo, marketing materials, website, venue and show stage 6 months contract Design of the event logo, marketing materials, website, venue and show stage



UMI Exhibitions & Event Management

• Creative Art Director / Office Manager

  • 2018 - 2018

  6 months contract Creative director of all tender projects presented to clients attending : -Dubai development expo 2018 -Dubai Green Expo 2018 6 months contract Creative director of all tender projects presented to clients attending : -Dubai development expo 2018 -Dubai Green Expo 2018



Bee Dialogue Marketing Solutions

• Egypt
• Advertising Services
• 1 - 100 Employee

• Art Direction Consultant

  • 2018 - 2018

  6 months contract Launching event of "intercom™" in Egypt by IBM 6 months contract Launching event of "intercom™" in Egypt by IBM


And Agency
• Vietnam
• Advertising Services
• 1 - 100 Employee
• Creative Director

  • Oct 2017 - Dec 2017


MitchDesigns

• Egypt
• Internet Publishing
• 1 - 100 Employee

• Intern

  • Apr 2016 - May 2016

  Making websites and social media concepts for Okhtein, Subaru Egypt, Sixt Egypt, KTM Egypt, YOLO Cosmetics, GoBus et autres. Making websites and social media concepts for Okhtein, Subaru Egypt, Sixt Egypt, KTM Egypt, YOLO Cosmetics, GoBus et autres.



books&Books

• Retail

• Partner-Marketing Director and Management Consultant

  • 2013 - Apr 2016

  Main Duties • Selection, ordering and supervising receiving, pricing, shelving • Maintaining inventory data base, proposing needed alteration and amendments to the system. Supervising sales, motivating and rewarding sales staff • Suggesting offers and promotions • Negotiating and contracting suppliers and vendors • Finances, scheduling payments, following receivables • Supervised eight staff ( five indoor, Three satellite locations, including recruitment salaries and benefits negotiation, file maintenance), solving any conflicts that may arise between staff • Personally took care of customer request and needs, insuring total customer satisfaction • Managed and organized various events at the book store • Managed logistics of multiple book fairs in various schools Achievements • Initiated a marketing campaign including design of the marketing material (ads, brochures, banners etc.) • Initiated a loyalty scheme program that resulted in doubling sales in less than six months • Initiated the Book Outreach Program which consists of visiting schools, universities and companies, with the purpose of setting up book fairs.



El Galal Printing Press

• Partner-Quality Control Instructor

  • Aug 2015 - Aug 2015

  I gave a quality control workshop to the workers at El Galal printing press. -The full cycle of the printing production line -The role of every unit and it's impact in the production line -Reorganization of the production cycle -How to treat all the materials and supplies in order to stay efficient as long as possible -Details matter -The last touch I gave a quality control workshop to the workers at El Galal printing press. -The full cycle of the printing production line -The role of every unit and it's impact in the production line -Reorganization of the production cycle -How to treat all the materials and supplies in order to stay efficient as long as possible -Details matter -The last touch

• Intern

  • Feb 2015 - Apr 2015

  Being an intern is not an easy job. There is a lot to learn in a short amount of time. Expectations can sometimes be high and you have to realize that an employer invests a lot of time in training you to be ready for a working level position. You can't get upset easily and have to be willing to put in the extra hours and show that you're really passionate about what you're doing. I knew where my strengths were from the beginning - illustration, print, and some basic web. I really drove into CSS and learned a lot about that. Mistakes were made along the way. I'm not just there to learn, I'm to improve and hopefully gain the experience that leads me to the next part of my career. I might find I don't necessarily like a particular part of a job that I thought I would really love. That's all part of the process.