Eric To
Product Manager - Checkout at The NPD Group- Claim this Profile
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English Native or bilingual proficiency
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Korean Native or bilingual proficiency
Topline Score
Bio
Benjamin Hinson-Ekong
I worked with Eric while building a process/data flows architecture document covering all business units at LG Electronics. Without question Eric was one of the nicest and accomodating analysts I screened during my research. He was insightful, very knowledgeable of the data points in the Home Appliance vertical, and overall a pleasure to work with.
Benjamin Hinson-Ekong
I worked with Eric while building a process/data flows architecture document covering all business units at LG Electronics. Without question Eric was one of the nicest and accomodating analysts I screened during my research. He was insightful, very knowledgeable of the data points in the Home Appliance vertical, and overall a pleasure to work with.
Benjamin Hinson-Ekong
I worked with Eric while building a process/data flows architecture document covering all business units at LG Electronics. Without question Eric was one of the nicest and accomodating analysts I screened during my research. He was insightful, very knowledgeable of the data points in the Home Appliance vertical, and overall a pleasure to work with.
Benjamin Hinson-Ekong
I worked with Eric while building a process/data flows architecture document covering all business units at LG Electronics. Without question Eric was one of the nicest and accomodating analysts I screened during my research. He was insightful, very knowledgeable of the data points in the Home Appliance vertical, and overall a pleasure to work with.
Credentials
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PMC Level I
Pragmatic InstituteMay, 2021- Nov, 2024
Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Product Manager - Checkout
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Dec 2019 - Present
•Manage the maintenance of key components of existing products, such as helping to define the standards of data quality, and managing the maintenance of delivery tools/deliverables• Develop and execute the product strategy for the Sector and drive pipeline planning for the product portfolio throughout the products' lifecycles• Create product requirements, translating the needs across the clients into specs for product or capability at hand. Work closely with the implementation team to bring the specs alive into a product, negotiating between scope, timing as needed• Ensures monthly data validation is completed and results meet expectations. Investigate and resolve discrepancies as necessary• Act as key point of contact for Client Development/Practice on all matters related to client data inquiry communication• Maintain detailed and effective communication with Client Development/Practice related to client interaction, both reactive and proactive• Evaluate information on needs assessment and client satisfaction to formulate product strategy and requirements for new product categories/existing product enhancements• Stay abreast of assigned industries and align with Industry Analysts to ensure a consistent point-of-view on industry trends• Lead new data enhancement efforts to keep products relevant in the industry• Regularly evaluate product performance relative to objectives and implement enhancements or retirement• Develop client-ready collateral and set training strategy on the features/benefits of new products or enhancements
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LG Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Senior Business Analyst - Go-To-Market (GTM) Strategy
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Mar 2017 - Dec 2019
• Host weekly business review sessions with Division's President, along with division leaders to find key implications on channel/product performance & forecasts. Make key decisions based on assessments of reports developed with support from each interdepartmental team members• Analyze weekly sales/promotional trends and industry outlook by gathering data and closely communicating with third-party market research groups, and generating key indicators based on findings to distribute as an internal market analysis report on a recurring basis• Analyze Channel/Brand’s SEC 10k filings, in the absence of POS data, to understand the true reality of the industry and find actual market share through confirmation with stakeholders• Create dashboards to manage KPI by product category and Channel to track revenue, COI, market positioning, and promotional competitiveness to visually understand achievements and opportunities• Conduct price band analysis to understand key target price points that break thresholds to drives sales lift as well as prevent last minute promotional adjustments that lead to inventory constraints• Generate weekly promotional trend analysis by Product, Brand and Account, as well as create a competitive promotional landscape to understand competitive positioning in the market• Create weekly leadership decks to highlight key market intelligence for marketing sensing reports to the CEO and senior management• Monitoring retailer's Minimum Advertised Price (MAP) online to keep Accounts accountable for price integrity and parity to keep to LG's established market as a premium product with premium consumer features and benefits• Daily ad hoc reports and analysis to support Sales, Product Management, SCM, Marketing and all interdepartmental teams
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Senior Business Analyst - Home Appliance Planning
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Nov 2015 - Feb 2017
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Hyundai MOBIS
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South Korea
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Motor Vehicle Manufacturing
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700 & Above Employee
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Strategic Planning & Business Analyst
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May 2012 - May 2015
• Generate and analyze weekly sales trend, inventory and service rate status by gathering data, forecasting, analyzing and improving supply efficiency with close communication through leading meetings with procurement and warehouse teams by generating key indicators based on findings to distribute as an internal analysis report on a recurring basis• Appointed to lead task force team and present study to senior management by gathering, documenting and prioritizing business requirements. Produced an overall growth of service rate by 9.6% and decreased back orders by 75% through forecasting of inventory management and systematic adjustment in allocation logic• Conducted business plans to support senior leadership with developing the business segment’s financial plan for following year and reported to management on a weekly basis key KPI’s such as Sales, Inventory Amount, Service Rate, Back Orders and Aged inventory/back order analysis
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Education
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Miami University
Bachelor of Science (B.S.), Finance