CEO & CREATIVE DIRECTOR

• Feb 2021 - Present

Branding I Storytelling | Marketing & Business Facilitator I Photography I Film Making | Advertising I Design Everything Branding I Storytelling | Marketing & Business Facilitator I Photography I Film Making | Advertising I Design Everything

Global Brand Manager & Managing Partner

• May 2020 - Feb 2021

Relaunch of commercial activities in the post-covid period, implementation of the strategy and action plan to launch the new positioning of Château Eden El Rouh -> from a Hotel to a Healing Center. Relaunch of commercial activities in the post-covid period, implementation of the strategy and action plan to launch the new positioning of Château Eden El Rouh -> from a Hotel to a Healing Center.

Project & Global Marketing Manager

• Jan 2020 - May 2020

Artistic Director & Digital Marketing Manager

• Aug 2019 - Jan 2020

Creative Marketing Manager

• Mar 2019 - Jul 2019

▪ Main content creator.▪ Management and execution of projects related to Marketing & Com campaigns, from idea to Reporting.▪ Creative direction and reflection for a refined quality of adaptations, while maintaining the integrity of the guidelines of the global strategy of the brand and its communication tone. ▪ Main content creator.▪ Management and execution of projects related to Marketing & Com campaigns, from idea to Reporting.▪ Creative direction and reflection for a refined quality of adaptations, while maintaining the integrity of the guidelines of the global strategy of the brand and its communication tone.

Marketing Manager

• Sep 2013 - Mar 2019

▪ Management of a dedicated creative team: Follow-up, briefing, concept; validation and creation.▪ Active participation in the implementation of Marketing strategies and the annual Media Plan.▪ Budgeting, annual forecasts and billing, including management of external suppliers ▪ Creation of reports and management of the follow-up of Marketing activities.▪ Establishment of marketing campaigns for the various products and services of the hotel.▪ Animation of meetings and brainstorming sessions.▪ Collaborate with internal teams (Casino, Event, public relations, golf, restaurants, leisure, IT ...) ▪ Project management: Briefing, consulting, budget setting and optimization of sales tools.▪ Creation of creative content (video ads, strategic content, programmatic ads, social networks, etc.) ▪ Research and development of SEO / SEM / PPC, within budget and scope of predefined objectives.▪ Creation and management of digital promotional content (Google Ads, Facebook, Instagram ...)▪ Producing social media content and ensuring the digital presence of the Mazagan brand.▪ Measure and report the performance of all marketing campaigns and evaluate (ROI / KPI Tracking).▪ Conception of creative ideas to convert into offers in collaboration with Revenue Manager.▪ Competitive intelligence, Benchmark and market and feasibility studies.▪ Realization of tactical emailing campaigns by target.▪ Web Design and management of the CMS for the hotel website and the interfaces dedicated.▪ Mazagan-Up mobile application content management and data analysis for the new CRM.▪ Implementation of media and digital campaigns: television, billboard, press, radio, video ...▪ Production of video clips (storytelling, animated videos, institutional films).▪ Plan, prepare, organize and support photo shootings.▪ Ensure the creation of marketing materials (Print and web).▪ Creation of Marketing content for the Sales team and international partners.

Recreation Coordinator

• Feb 2009 - Jan 2011

▪Recreation multipurpose▪Land Sport▪Flexibility, Customer feedback▪Show's & entertainement ▪Light & Sound ▪F&B ▪Stage Decoration ▪Recreation multipurpose▪Land Sport▪Flexibility, Customer feedback▪Show's & entertainement ▪Light & Sound ▪F&B ▪Stage Decoration