Yoshinori Kaneko
Product Marketing Lead, EC Service at NTT DOCOMO, INC.- Claim this Profile
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Bio
Experience
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NTT DOCOMO, INC.
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Japan
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Telecommunications
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200 - 300 Employee
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Product Marketing Lead, EC Service
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Feb 2023 - Present
- Developed marketing and communication strategies.- Managed marketing budgets.- Executed promotions to acquire new customers by channel. (e.g., Paid media, Owned Media, SEO)- Planned CRM measures for customers. (e.g., Price promotion, e-mail magazine)
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Product Marketing, EC Service
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Feb 2021 - Jan 2023
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Square Enix
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United Kingdom
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Computer Games
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700 & Above Employee
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Marketing, Steam(Digital)
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Apr 2020 - Jan 2021
- Planned promotional measures on Steam store.- Negotiated with Valve to obtain promotional cooperation.- Developed sales strategies for each product. (e.g., Price promotion, Improvement of product page)
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Sales Planning, Console(Physical)
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Aug 2017 - Jan 2021
- Developed sales strategies for each retailer.- Managed sales budgets by product.- Created sales forecasts for new products.
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Sales, Console(Physical)
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Aug 2017 - Mar 2020
- Negotiated wholesale physical console games with EC retailers. (e.g., Amazon, Rakuten Books)- Planned joint promotions with them.
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Yomiuri Telecasting
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Labor Relations
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May 2017 - Jul 2017
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Sales
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Jul 2015 - Apr 2017
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New employee training
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Apr 2015 - Jun 2015
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Education
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大阪大学
Bachelor's degree