Experience

Bray Leino

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Freelance Senior Copywriter

  • Nov 2022 - Present

  Hired to handle a global OTT streaming platform brand. My daily responsibilities include: • Writing, editing, proofreading, translating, and transcreating marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia. • Acting as the mediator between the Indonesian & Singapore teams to ensure all messaging aligns with the brief. • Quickly learning and summarizing several film and serial synopses to deliver daily notifications. This job provides a fun challenge to me and a great opportunity to work in a dynamic and exciting industry. Show less



Yosephine Salim

• Freelance Copywriter & Content Strategist

  • Oct 2019 - Present

  From brand strategy, communication guidelines, brand activation, UX writing to campaign ideation, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity. Some clients & projects: - Clients from 2021 to present: "Fondé" brand strategy & social media campaign, "Verihubs" website writing, "Corsec" website writing, "Morin" website writing, "Yorgo" company profile and packaging writing, "Antaris" company profile writing, "GSD Telkom Property" annual report, and many more 2021 - Hakuhodo Agency --> Helped develop ongoing social media creative strategy campaign for "@luckytribe.id", wrote video script for "Telkomsel Ramadan". 2021 - Present - Catalyze Communication (bali-based sustainability agency) —> developed internal guide communication for “Katingan Mentaya Project” and website content for “Rimba Makmur Utama” 2022 - Boston Consulting Group Indonesia --> Helped to redefine the new purpose statements for "Telkomsel" Group in Bahasa Indonesia More project highlights, check www.yosephinesalim.com Show less



rubicube creative

• Indonesia
• Business Consulting and Services
• 1 - 100 Employee

• Content Strategist

  • Feb 2020 - Feb 2021

  As a content strategist, I plan, write and edit content; ensure it is clear, compelling, and properly distributed across the brand platform, web, mobile and social platforms; and adhere to a consistent brand philosophy. Day-to-day responsibilities often include developing brand guidelines to managing social media campaigns and building strategic content. As a content strategist, I plan, write and edit content; ensure it is clear, compelling, and properly distributed across the brand platform, web, mobile and social platforms; and adhere to a consistent brand philosophy. Day-to-day responsibilities often include developing brand guidelines to managing social media campaigns and building strategic content.



Greenhouse.Co

• Singapore
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• UX Writer

  • Jul 2019 - Oct 2019

  Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products (Website & Greenhouse connect). Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products (Website & Greenhouse connect).



Waykambas Branding

• Indonesia
• Design Services
• 1 - 100 Employee

• Brand Strategist

  • Nov 2015 - Jan 2019

  From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few. From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few.



Titik Dua - Design Magazine

• Editor

  • Sep 2014 - Dec 2014

  Titikdua magazine is designed by an editorial team whose members are students of Visual Communication Design from the School of Design Binus University, Jakarta, Indonesia. Titikdua magazine is designed by an editorial team whose members are students of Visual Communication Design from the School of Design Binus University, Jakarta, Indonesia.



Pantarei Communications

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Internship Copywriter

  • Aug 2014 - Oct 2014

  Developed scriptwriting for radio + TV ads for OLX.com, developed social media content for Bir Bintang and designed print ads for Daktarin. Developed scriptwriting for radio + TV ads for OLX.com, developed social media content for Bir Bintang and designed print ads for Daktarin.



Kreavi

• Indonesia
• Design Services
• 1 - 100 Employee

• Content Writer

  • Sep 2013 - Dec 2013

  Snack is a light-reading creative blog, supported by Kreavi, Indonesia's creative portfolio platform for Indonesian artists/designers. Supporting mostly the content team; my main job was to plan, meet great inspiring crafters designers and artists, then write an engaging and inspiring content report with art & design as the main theme. Snack is a light-reading creative blog, supported by Kreavi, Indonesia's creative portfolio platform for Indonesian artists/designers. Supporting mostly the content team; my main job was to plan, meet great inspiring crafters designers and artists, then write an engaging and inspiring content report with art & design as the main theme.