Yoran Feenema

Marketing & Activation manager at Kompas Publishing BV - Startpagina - Schoolbank - Goeievraag
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • English Native or bilingual proficiency
  • German Limited working proficiency

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Experience

    • Netherlands
    • Technology, Information and Media
    • 1 - 100 Employee
    • Marketing & Activation manager
      • Mar 2022 - Present

      Publisher of Startpagina.nl, Datumprikker.nl, Kek Mama, Schoolbank.nl, Jurkjes.nl, Zeker.com and top level domains Vakantie.nl and Ilse.nl. Over 16 million visits a month. Owner of ONS TV, commercial TV channel for nostalgic series and films. Kompas Publishing B.V. is publisher of a diverse and growing portfolio. With our brands we focus on four pillars within the online media publishing domain: seniors, young families, education and shopping. Co partnering with Family Blend in Kek Mama (magazine + website). (12/2021) Co partnering with ABCBijles.nl in Fluitendleren.nl (Education startup) (02/2022) Show less

    • Netherlands
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager & Co-Founder
      • Jan 2021 - Present

      Alleabonnementen.nl offers a place where all subscriptions come together. We offer a overview of subscriptions per category so that consumers can easily get inspired and end up with the right provider for their product subscription(s). Alleabonnementen.nl offers a place where all subscriptions come together. We offer a overview of subscriptions per category so that consumers can easily get inspired and end up with the right provider for their product subscription(s).

    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • App Activation Manager
      • Jan 2020 - Mar 2022

      From 2020, OK has made a change in focus from mobile payment to mobile loyalty and shopper activation. OK makes it possible for users to interact with their favorite retailers and brands (based on their added loyalty- and giftcards and other content) before, during and after their shopping trip. It services users in the best possible way, throughout the customer shopping journey.As an activation manager, I am responsible for the acquisition of new and activation of existing users in the OK App, using all its functionalities (cards, deals, folders, tickets, lotteries). We use these functionalities for successful our own brand activation campaigns. For our partners (retailers and brands) we use them to create brand awareness and to activate consumers in certain shopping behavior. Show less

    • Customer Success Manager
      • May 2019 - Jan 2020

      During the roll out of OK's mobile payment and loyalty proposition, account management was needed for the customer onboarding, shopper activation and service of our clients (SPAR, DEEN, Dirk van den Broek, DekaMarkt, Praxis, FEBO, Bruna, Vitaminstore). I was first person of contact and responsible for the (biggest) supermarket accounts as SPAR, DEEN, Dirk van den Broek and DekaMarkt and helped them with setting up a detailed marketing and communication planning consisting in-store activations, use of above and below the line marketing channels, (internal) communication strategies and planning.As a result, I visited a big variety of (supermarket) stores throughout the Netherlands in order to make sure activation campaigns and in-store communication was done properly and mobile payments were working correctly. Show less

    • Marketeer
      • Oct 2017 - May 2019

      OK is the app for 24/7 mobile payments: online, instore, on the road and at the door. The OK-app turns your smartphone into your 'smartwallet' in which you can add multiple payment accounts. In addition, you can add all your loyalty cards, coupons, punch cards, tickets and IDs, everything smartly integrated and receipts stored automatically. OK will be rolled out in The Netherlands in 2018, together with a large number of supermarkets, web shops, retail chains, gas stations, ticketeers and small shops. OK is the independent, all-in-one solution that works the same way, everywhere. Everything always at hand and hassle-free, OK gives you complete control of all your transactions.Expertise:- Customer relationship- Communication- Content Marketing - E-mail Marketing- Campaigns- Graphic Design (Keynote, Photoshop, InDesign, Sketch) Show less

    • Junior Marketeer
      • Mar 2017 - Jan 2018

  • Oxytosign
    • Amsterdam Area, Netherlands
    • Founder
      • Sep 2015 - Oct 2018

    • China
    • Consumer Goods
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2014 - Nov 2014

      EC4Packaging supplies clients with carrying bags, gift boxes and other packaging materials. EC4Packaging sources mainly in China, Vietnam and Indonesia. The fact that we operate in the east under western management brings peace of mind to numerous buying managers all over the planet. EC4Packaging supplies clients with carrying bags, gift boxes and other packaging materials. EC4Packaging sources mainly in China, Vietnam and Indonesia. The fact that we operate in the east under western management brings peace of mind to numerous buying managers all over the planet.

    • Retail
    • 1 - 100 Employee
    • Intern
      • Sep 2013 - Feb 2014

      Proud Packaging is a professional, dynamic enterprise with 40 years of experience in the production and sales of ‘custom – made bags’ . Or in other words, tailor made, printed bags provided with your (company) logo. Proud Packaging is a professional, dynamic enterprise with 40 years of experience in the production and sales of ‘custom – made bags’ . Or in other words, tailor made, printed bags provided with your (company) logo.

    • Netherlands
    • Advertising Services
    • Public Relations
      • Apr 2011 - Jun 2012

      The Nationale Marketing Strijd is the biggest marketing event for university students that have an interest in Marketing. The event has been organized for students of Dutch top universities whom are in the last phase of their study. The National Marketing Strijd is unique because of the interactivity between businesses and students. The businesses get the chance to see the students "in action" while they work in teams on interesting cases made by the companies. The Nationale Marketing Strijd is the biggest marketing event for university students that have an interest in Marketing. The event has been organized for students of Dutch top universities whom are in the last phase of their study. The National Marketing Strijd is unique because of the interactivity between businesses and students. The businesses get the chance to see the students "in action" while they work in teams on interesting cases made by the companies.

    • Netherlands
    • Outsourcing/Offshoring
    • 1 - 100 Employee
    • Telemarketeer
      • Aug 2010 - Jan 2011

      Outbound telemarketing for different companies in the Netherlands Outbound telemarketing for different companies in the Netherlands

Education

  • University of Amsterdam
    Master's Degree, Msc. Business Studies
    2014 - 2015
  • Wuyi University
    Pass Basic Chinese test, Chinese Studies
    2014 - 2014
  • University of Bucharest
    Bachelor of Science (BSc), Business Administration and Management, General
    2012 - 2013
  • Rijksuniversiteit Groningen
    Bachelor's Degree, Business Administration
    2009 - 2013
  • Drachtster Lyceum
    VWO, E&M
    2002 - 2009

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