Experience

ohora 오호라

• South Korea
• Manufacturing
• 1 - 100 Employee

• Global Business Leader

  • Nov 2021 - Present



Wisely Company

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Brand Lead

  • Feb 2021 - Nov 2021

  ● Led a new brand team to launch the company’s CPG/haircare brand● Designed the brand vision and set the key objective & the team squads for successful launch~market penetration● Led a holistic brand development process including product development, package design, webstore development, SCM, CS etc to achieve high Net Promoter Score from Korean hair care customers● Developed and executed the growth marketing strategy for new customer acquisition with SNS, Display Ads, CRM to increase the brand awareness and maximize referral flywheel



Google Play

• Iran
• Animation
• 1 - 100 Employee

• Google Play Retail & Payment Partnership (2018-2020 / Promoted in Nov 2020)

  • Jun 2018 - Feb 2021

  ● Led and Grow Korea Google Play Retail & Payment business to acquire paying users and drive In-App purchase bydeveloping partnership with mobile eWallet, On/Off retailers (eCommerce, CVSs) etc ● Led and Strengthened KR developer partnerships and KR content promo strategy to accelerate Google Play contents sales and to make tangible business synergy between Google & developers● Launched Google Play promotion API to accelerate user’s In-app engagement and purchase by offering additional rewards (In-game item, free subscriptions etc) and value (Google Play credit) in APAC ● Drove impactful commission negotiations that deliver >$xxM value to Google Play by re-negotiating the commission withdigital retailers(eCommerces & digital vouchers) and Top CVSs in KR (Cut-off xx% of annual commission cost)● Got Promoted and awarded [Google Play 2019 Global Innovation Award] and 2-time spot bonus from APAC head director



Google

• United States
• Software Development
• 700 & Above Employee

• Mobile App Developer Marketing Lead, New Account Acquisition Team (2016-2018 / Promoted in Nov 2017)

  • Sep 2016 - Jun 2018

  ● Launched and led New Mobile App-Dev sales team to accelerate small & medium mobile advertiser acquisition● Grew the team with 5x apps acquisition and over-achieving ad sales targets for 5 consecutive quarters with Avg. +1xx% quarter target attainment from +200 advertisers during 2.5 years● Led a new ad product launching and penetration process (Universal App Campaign) to help new KR app developers promote their mobile apps on Google multi-platform (Google Play, YouTube, Search etc) ● Collaborated with internal(YouTube, Google Play, ENG etc) and external(Mobile MKT agency, Developers etc) partners to maximize ad marketing ROI and build sustainable partnership for Google ad business● Got Promoted and awarded [Google AD Sales APAC :Deal of the Year 2017] & 2-time spot bonus from APAC head director

• CPG Industry Account Manager, Large Customer Sales Team (2013-2016 / Promoted in May 2015)

  • Sep 2014 - Sep 2016

  ● Managed +xx CPG companies' Google Ad campaigns generated +$xxM revenue for 2.5 years● Initiated and led transformative sales in ecommerce business; 3x since joined the team by strategically concentrating on topCPG brands' online retail and mobile ecommerce channel● Initiated and closed Joint Business Plan with Top 2 Cosmetic Companies in KR, to evolve online retail business based onstrong and long-term relationship management (resulted +$xM google ad revenue in a year)● Got Promoted and Awarded 2 Spot bonuses from Korea Country Director for Remarkable Client Management Excellency

• Advertising Consultant

  • Jul 2013 - Sep 2014

  ■ Coordinated workflow for SMB advertisers' YouTube campaigns as the main POC■ Managed critical advertisers and implemented YouTube campaigns■ Spearheaded Adwords Online Seminar to educate SMB Clients through G+ Hangout & YouTube■ Awarded Global Top Performers Awards



Cheil Communications

• Advertising Services
• 1 - 100 Employee

• Digital Account Executive

  • Jun 2012 - Sep 2012

  ■ Designed Galaxy Player’s promotion campaign in collaboration with popular idol groups■ Selected as the Best Summer Intern among 67 interns based on analytics and communication skills ■ Designed Galaxy Player’s promotion campaign in collaboration with popular idol groups■ Selected as the Best Summer Intern among 67 interns based on analytics and communication skills



NAVER Corp

• South Korea
• Technology, Information and Internet
• 700 & Above Employee

• Content Developer

  • Aug 2011 - Apr 2012

  ● Developed online contents for Koreans regarding English Premier League and European Football Culture● Initiated and produced new type of content ‘YS Filed Column’ about Korean EPL players for NAVER Sports website● Published 50 articles and 15 field column stories on Naver editorial section covering 63 games of the EPLand UEFA League● Recorded Avg. 1M hits average with 3.62M top hit record ranking as number one sports content on Naver ● Developed online contents for Koreans regarding English Premier League and European Football Culture● Initiated and produced new type of content ‘YS Filed Column’ about Korean EPL players for NAVER Sports website● Published 50 articles and 15 field column stories on Naver editorial section covering 63 games of the EPLand UEFA League● Recorded Avg. 1M hits average with 3.62M top hit record ranking as number one sports content on Naver