YoonHee Nam
Data Analyst at Cheil PengTai- Claim this Profile
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English Professional working proficiency
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Korean Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Analytics Individual Qualification
Google academyNov, 2018- Nov, 2024
Experience
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Cheil PengTai
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China
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Marketing and Advertising
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100 - 200 Employee
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Data Analyst
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Mar 2019 - Present
*Analytics of brand websites and consumers data -Provision of monthly brand websites operations reports regarding KPIs to 14 brands. -Planning of data-driven brand website contents. (UX planning) -Digital marketing consulting. -Provision of monthly promotions(online events) performance analysis reports. -Provision of ad-hoc analytic reports to the client's needs. *Web Tagging to collect brand website data and visitor's data for analytics. -Installing GTM on sites and maintenance of it. -Web tagging on brand websites following the client's standard web tagging guide. -Web tagging for online brand events. *Building custom dashboards and ongoing website data management -Building a custom dashboard for monitoring organic traffic to brand websites. -Creating a custom KPIs dashboard of 18 brands. -Creating a custom traffic and conversion events monitoring dashboard to prevent data omission. Show less
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Weekly Shirts
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United States
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Senior Marketing Manager
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Jul 2017 - Jun 2018
*Growth marketing 1. Improve organic search ranking(SEO) on NAVER and Google 2. Collect online data and analyze user behavior by using Google Analytics, improve UI and adjust data sets to get 3. Track keywords in Google Analytics, create advertising creatives(materials) by using those keywords, and add them in searching keyword pool 4. Create a converting landing page in response to clicking on an online advertisement 5. Create, execute and manage online advertising campaign groups - Facebook, Google Ads 6. Optimize user engagement (customer message A/B test) 7. Performance analysis by using data tools (MySQL, GA, Excel) 8. Improve retention and plan/make customer benefit to prevent customer churn 9. Plan customer lock-in CRM system Brand marketing 1. Partner with a corporation for promoting products and service 2. Improve UX from purchase to delivery and return 3. Manage PR and communication channel 4. Work hand-in-hand with the design team to visually elevate the work Etc. 1. Work with a software engineer to develop systems 2. Make marketing tools on admin site such as sending messages, creating a single web page, creating coupons, grouping customers in DB Show less
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Stripes.
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South Korea
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Retail Apparel and Fashion
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1 - 100 Employee
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Business Operation Manager
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Jul 2015 - Jan 2017
STRIPES Co., Ltd Online Marketing Manager, (Oct. ‘ 16 ~ Jan. ’17) - Launch new product lines(suits and shirts), Create and develop landing pages. - Manage and execute Email marketing - Handling an advertising agency for PR and Blog Marketing - Execute keyword advertising on NAVER (like as Google Search Network) Business Operation Manager, (July. ’15 ~ Sept. ’16) - Develop a growth strategy focused on customer satisfaction - Perform a customer survey and analysis - Keep records of sales, defective products, and return - Reporting directly to CEO and Director as well as assisting team leader. - Prepare periodical and ad hoc reporting for specific projects. Reporting directly to Sales Director. - Adopt and utilize an online chatbot("CHANNEL") application to integrate CRM solution - Assist sales team with process enhancement. - Working with multiple team members - developers, marketers, MD, sales team, and factory workers. - Performed analysis using SQL and Excel TF: Infra System Developing Project - Role: Main Project Manager(PM) - Make a storyboard and Design an administrative system screen for processing clothes repairing. Show less
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Education
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2008 - 2012
Yonsei University 연세대학교
Bachelor's degree, Health Administraion -
2005 - 2008
Anyang Foreign Language High School
Japanese Language
Community
