Yonglin Chen
Experiential Designer at Media-Objectives- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Cody Hartleben
Yonglin's approach to wayfinding design and unique brand and artful moments were equally impressive. Always creative & thoughtful ideas were concepted, developed, and delivered for each and every project we worked together on, no matter the challenge or client. Yonglin is highly collaborative and puts great effort into all that she does, it is truly a joy working together.
Joe Lawton
Working with Yonglin for the past 4+ years at M-O has been a true joy. During her time at our studio, she brought to life our client's brands from Glassdoor to LinkedIn, Pinterest and Capital One with such ingenuity–the multiple awards her work won are a testament to this. She always started a project with investing much thought and energy into ensuring she fully understood the client’s brand then explored multiple ways to visualize this story. She’s very detailed, dedicated and proactive and collaborative. Yonglin has a true knack for storytelling, is an exceptional designer from wayfinding to placemaking, and is never afraid to try something new. I give her my highest recommendation to any future employer or client.
Cody Hartleben
Yonglin's approach to wayfinding design and unique brand and artful moments were equally impressive. Always creative & thoughtful ideas were concepted, developed, and delivered for each and every project we worked together on, no matter the challenge or client. Yonglin is highly collaborative and puts great effort into all that she does, it is truly a joy working together.
Joe Lawton
Working with Yonglin for the past 4+ years at M-O has been a true joy. During her time at our studio, she brought to life our client's brands from Glassdoor to LinkedIn, Pinterest and Capital One with such ingenuity–the multiple awards her work won are a testament to this. She always started a project with investing much thought and energy into ensuring she fully understood the client’s brand then explored multiple ways to visualize this story. She’s very detailed, dedicated and proactive and collaborative. Yonglin has a true knack for storytelling, is an exceptional designer from wayfinding to placemaking, and is never afraid to try something new. I give her my highest recommendation to any future employer or client.
Cody Hartleben
Yonglin's approach to wayfinding design and unique brand and artful moments were equally impressive. Always creative & thoughtful ideas were concepted, developed, and delivered for each and every project we worked together on, no matter the challenge or client. Yonglin is highly collaborative and puts great effort into all that she does, it is truly a joy working together.
Joe Lawton
Working with Yonglin for the past 4+ years at M-O has been a true joy. During her time at our studio, she brought to life our client's brands from Glassdoor to LinkedIn, Pinterest and Capital One with such ingenuity–the multiple awards her work won are a testament to this. She always started a project with investing much thought and energy into ensuring she fully understood the client’s brand then explored multiple ways to visualize this story. She’s very detailed, dedicated and proactive and collaborative. Yonglin has a true knack for storytelling, is an exceptional designer from wayfinding to placemaking, and is never afraid to try something new. I give her my highest recommendation to any future employer or client.
Cody Hartleben
Yonglin's approach to wayfinding design and unique brand and artful moments were equally impressive. Always creative & thoughtful ideas were concepted, developed, and delivered for each and every project we worked together on, no matter the challenge or client. Yonglin is highly collaborative and puts great effort into all that she does, it is truly a joy working together.
Joe Lawton
Working with Yonglin for the past 4+ years at M-O has been a true joy. During her time at our studio, she brought to life our client's brands from Glassdoor to LinkedIn, Pinterest and Capital One with such ingenuity–the multiple awards her work won are a testament to this. She always started a project with investing much thought and energy into ensuring she fully understood the client’s brand then explored multiple ways to visualize this story. She’s very detailed, dedicated and proactive and collaborative. Yonglin has a true knack for storytelling, is an exceptional designer from wayfinding to placemaking, and is never afraid to try something new. I give her my highest recommendation to any future employer or client.
Credentials
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Creating a Design System with Sketch
LinkedInMar, 2019- Sep, 2024
Experience
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Media-Objectives
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United States
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Design Services
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1 - 100 Employee
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Experiential Designer
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Jun 2019 - Present
• Conduct research and analysis to develop project program, goals and vision. • Coordinate with architects, interior designers, and other project consultants throughout project lifecycle. • Design 2D & 3D experiential graphics, branding, and wayfinding signages to help clients achieve diverse business goals in workplace, retail, finance, and healthcare. • Develop and review documentation and production artwork. • Conduct research and analysis to develop project program, goals and vision. • Coordinate with architects, interior designers, and other project consultants throughout project lifecycle. • Design 2D & 3D experiential graphics, branding, and wayfinding signages to help clients achieve diverse business goals in workplace, retail, finance, and healthcare. • Develop and review documentation and production artwork.
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Cisco Meraki
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United States
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Computer Networking Products
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700 & Above Employee
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Graphic Designer
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Apr 2019 - Jul 2019
• Took direction and input from key stakeholders to follow standards and create templates/processes. • Designed for packaging, labels, product documentation, and printed collateral. • Took direction and input from key stakeholders to follow standards and create templates/processes. • Designed for packaging, labels, product documentation, and printed collateral.
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Shannon Leigh
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United States
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Design Services
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1 - 100 Employee
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Experiential Graphic Designer
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Apr 2019 - May 2019
• Design and execute on Wayfinding concepts for San Francisco General Hospital to make patient and employee navigation simpler and more intuitive. • Visit project sites and create message schedules and sign location plans. • Prepare well-structured presentation decks for regular feedback loops with the clients. • Design and execute on Wayfinding concepts for San Francisco General Hospital to make patient and employee navigation simpler and more intuitive. • Visit project sites and create message schedules and sign location plans. • Prepare well-structured presentation decks for regular feedback loops with the clients.
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Edenspiekermann
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Germany
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Design Services
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1 - 100 Employee
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Designer
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Jun 2018 - Nov 2018
Edenspiekermann is a global design firm operating at the intersection of technology, brand and content. Together with my team, we achieved difficult goals with an agile, collaborative, international, result-oriented, and interdisciplinary mindset—helping brands earn their place in people’s lives through experiences, products and services. • Worked closely with the Creative Director, helping conceptualize and craft impactful brand experiences that encourage people to use sustainable energy. • Collaborated with Architects, Designers, and clients to design graphics, branded environment, signage and wayfinding solutions that connect people to place. • Developed detailed mockups and prototypes to effectively communicate interaction and design ideas. • Prepared final documentation and production-ready artwork for print, digital applications and three-dimensional built environments. Show less
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San Jose State University
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United States
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Higher Education
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700 & Above Employee
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Graphic Designer
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Mar 2015 - Aug 2017
• Worked within and push the boundaries of SJSU Spartan's design system to create designs that are visually consistent, yet new and exciting.• Designed high-performing, on-brand emails, landing pages, marketing ads, social media, print materials, store signage, and other marketing materials.• Encouraged design creativity and participated collaboratively across a variety of projects and teams, such as Freshman Orientation serving 6000 students.
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Graphic Designer
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Mar 2016 - May 2016
• Conducted research and generated multiple initial concepts to optimize SJSU’s wayfinding system.• Developed the final wayfinding solution that complements the built environment as well as functions effectively within that environment.• Awarded second place out of 10 teams.
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Braven
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Fellow
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Sep 2014 - Apr 2015
Braven is a non-profit organization that empowers promising young people on their path to college graduation and strong career start. The Braven Accelerator prepared me for the increasingly competitive, globalized job marketplace. Through online and peer leaning, interactive experiences, reflection, and programming following the course, I have built meaningful networks and connections, discovered my innate leadership, and cultivate the "hard" and "soft" skills and habits of mind needed to thrive in 21st century workplaces and make positive impact through my career upon graduation. • With a team of peers, utilized design thinking to develop a solution the challenge of increasing diversity in the workforce through research, prototyping, testing, and iteration. • Explored my leadership strengths and personal passions and grew into a strong worker and member of a team. • Developed critical skills such as operating and managing, effective communication, and problem solving. Show less
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Education
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2013 - 2017
San Jose State University
Bachelor of Fine Arts (BFA), Graphic Design
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