Digital & E-Commerce Marketing Growth Manager

• Sep 2021 - Present

Digital & E-Commerce Marketing Growth Manager

• Sep 2021 - Present

Senior Digital Marketing Specialist

• Apr 2021 - Sep 2021

Search Engine Marketing Manager

• Feb 2021 - May 2021

Senior Performance Marketing

• Sep 2019 - Feb 2021

Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, TwitterPerforming A/B testing & ROI optimizationImplementing programmatic advertising campaignsExploring other digital channels & new media (blog networks, native advertising)Collaborating with the content team & providing data insightsAd copywriting, testing and campaign optimizationSetting up and optimizing Google Analytics goals and tracking/conversion pixelsExtensive reporting & data analysis based on metrics

Senior Digital Marketing Specialist

• Jul 2018 - Sep 2019

Execute /manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (DV360, search, YouTube), Facebook, Instagram, Twitter, LinkedIn, Snapchat, etcImplement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROASWork alongside project manager to troubleshoot campaign performance and delivery, utilizing data insights to develop campaign optimizations and test strategies that over-deliver on carrefour KPIs and needsAct as Programmatic subject matter expert and lead on all training and growth opportunitiesEstablish and maintain relationships with media partners, media agencies, trading desks, DSPs, to ensure optimal campaign execution and oversight of inventory quality, viewability, fraud, and brand-safety

Digital Marketing Specialist

• Jun 2016 - Jul 2018

- Managing online ads platforms including Adwords, Facebook Ads, Twitter Ads, Linkedin Ads, and Bing Ads.- Manage the strategy and setup of all paid campaigns.- Measure and optimize paid marketing using analytics tools- Research and test partnerships with new ads platforms to expand reach and/or lower our cost-per-acquisition.- Collaborate with brand marketing team to maintain a consistent brand voice and message across all paid programs.- Craft landing pages and lead generation forms for content to distribute through relevant paid programs.

Digital Marketing Specialist - Freelancing

• Oct 2016 - Feb 2018

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.- Generate, edit, publish and share daily content (original text, images or videos ) that builds meaningful connections and encourages community members to take action.- Set up and optimize company pages within each platform to increase the visibility of company’s social content- Moderate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedules.- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.-Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Digital Marketing Specialist - Freelancing

• Dec 2016 - Jan 2018

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.- Generate, edit, publish and share daily content (original text, images or videos ) that builds meaningful connections and encourages community members to take action.- Set up and optimize company pages within each platform to increase the visibility of company’s social content- Moderate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedules.- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.-Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Digital Marketing Specialist - Freelancing

• Nov 2016 - Jan 2017

- Managing online ads platforms including Adwords and Facebook Ads.- Manage the strategy and setup of all paid campaigns.- Measure and optimize paid marketing using analytics tools- Collaborate with brand marketing team to maintain a consistent brand voice and message across all paid programs.- Craft landing pages and lead generation forms for content to distribute through relevant paid programs. - Managing online ads platforms including Adwords and Facebook Ads.- Manage the strategy and setup of all paid campaigns.- Measure and optimize paid marketing using analytics tools- Collaborate with brand marketing team to maintain a consistent brand voice and message across all paid programs.- Craft landing pages and lead generation forms for content to distribute through relevant paid programs.

Digital Marketing Specialist- Freelancing

• Sep 2016 - Jan 2017

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.- Generate, edit, publish and share daily content (original text, images or videos ) that builds meaningful connections and encourages community members to take action.- Set up and optimize company pages within each platform to increase the visibility of company’s social content- Moderate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedules.- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.-Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Digital Marketing Specialist - Freelancing

• Aug 2016 - Dec 2016

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.- Generate, edit, publish and share daily content (original text, images or videos ) that builds meaningful connections and encourages community members to take action.- Set up and optimize company pages within each platform to increase the visibility of company’s social content- Moderate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedules.- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.-Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Content Creator and community out reach - Internship

• Jan 2016 - Jun 2016

• Create content such as emails, social media messages and blogs• Participate in planning and strategizing for inbound marketing campaign executionincluding content, content schedule, platforms and measurements• Develop benchmarks and goals for each campaign and ensure they are reached• Learn and use inbound marketing software• Generate new ideas and opportunities. • Create content such as emails, social media messages and blogs• Participate in planning and strategizing for inbound marketing campaign executionincluding content, content schedule, platforms and measurements• Develop benchmarks and goals for each campaign and ensure they are reached• Learn and use inbound marketing software• Generate new ideas and opportunities.

Sales And Marketing Specialist - Internship

• Nov 2014 - Dec 2015

- Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.-Adjusts content of sales presentations by studying the type of sales outlet or trade factor.-Focuses sales efforts by studying existing and potential volume of dealers.-Submits orders by referring to price lists and product literature.-Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.-Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.-Recommends changes in products, service, and policy by evaluating results and competitive developments.-Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.-Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.-Provides historical records by maintaining records on area and customer sales.-Contributes to team effort by accomplishing related results as needed.