Yolande Klaassen
Founder - Revive Clothing Lab - Upcycling solutions for Fashion at REVIVE CLOTHING LAB- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Russian Limited working proficiency
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french and english Native or bilingual proficiency
Topline Score
Bio
Tony Keen
Yolande spent several years at Timberland occupying various commercial and management roles in which she was recognized as both a strong leader and versatile operator across the company. Following her move to Moscow, Timberland reengaged with Yolande as a local consultant to assist us in building the Timberland brand in Russia. Yolande’s expertise in both business and brand development combined with an ability to broker fruitful relationships between brand owner and local partner have been critical success factors in her mission. Her support from a local base enabled us to build a successful, more profitable, and more focused business whilst simultaneously ensuring that the local brand execution is aligned to global strategies in this important market.
Marc-Alexandre Ducoté
Yolande is a high profile professional with in-depth experience in the fashion industry. She has both great management skills and a product-oriented mind. She is organized, focused, dedicated to her job, and has a very good ability to communicate with her colleagues and suppliers. Most importantly, she's doing her job while helping her team mates grow and learn everyday. Rare sign of a true manager. It's been an honor and a pleasure to be part of her team during my experience at Timberland.
Tony Keen
Yolande spent several years at Timberland occupying various commercial and management roles in which she was recognized as both a strong leader and versatile operator across the company. Following her move to Moscow, Timberland reengaged with Yolande as a local consultant to assist us in building the Timberland brand in Russia. Yolande’s expertise in both business and brand development combined with an ability to broker fruitful relationships between brand owner and local partner have been critical success factors in her mission. Her support from a local base enabled us to build a successful, more profitable, and more focused business whilst simultaneously ensuring that the local brand execution is aligned to global strategies in this important market.
Marc-Alexandre Ducoté
Yolande is a high profile professional with in-depth experience in the fashion industry. She has both great management skills and a product-oriented mind. She is organized, focused, dedicated to her job, and has a very good ability to communicate with her colleagues and suppliers. Most importantly, she's doing her job while helping her team mates grow and learn everyday. Rare sign of a true manager. It's been an honor and a pleasure to be part of her team during my experience at Timberland.
Tony Keen
Yolande spent several years at Timberland occupying various commercial and management roles in which she was recognized as both a strong leader and versatile operator across the company. Following her move to Moscow, Timberland reengaged with Yolande as a local consultant to assist us in building the Timberland brand in Russia. Yolande’s expertise in both business and brand development combined with an ability to broker fruitful relationships between brand owner and local partner have been critical success factors in her mission. Her support from a local base enabled us to build a successful, more profitable, and more focused business whilst simultaneously ensuring that the local brand execution is aligned to global strategies in this important market.
Marc-Alexandre Ducoté
Yolande is a high profile professional with in-depth experience in the fashion industry. She has both great management skills and a product-oriented mind. She is organized, focused, dedicated to her job, and has a very good ability to communicate with her colleagues and suppliers. Most importantly, she's doing her job while helping her team mates grow and learn everyday. Rare sign of a true manager. It's been an honor and a pleasure to be part of her team during my experience at Timberland.
Tony Keen
Yolande spent several years at Timberland occupying various commercial and management roles in which she was recognized as both a strong leader and versatile operator across the company. Following her move to Moscow, Timberland reengaged with Yolande as a local consultant to assist us in building the Timberland brand in Russia. Yolande’s expertise in both business and brand development combined with an ability to broker fruitful relationships between brand owner and local partner have been critical success factors in her mission. Her support from a local base enabled us to build a successful, more profitable, and more focused business whilst simultaneously ensuring that the local brand execution is aligned to global strategies in this important market.
Marc-Alexandre Ducoté
Yolande is a high profile professional with in-depth experience in the fashion industry. She has both great management skills and a product-oriented mind. She is organized, focused, dedicated to her job, and has a very good ability to communicate with her colleagues and suppliers. Most importantly, she's doing her job while helping her team mates grow and learn everyday. Rare sign of a true manager. It's been an honor and a pleasure to be part of her team during my experience at Timberland.
Experience
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REVIVE CLOTHING LAB
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France
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Manufacturing
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1 - 100 Employee
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Founder - Revive Clothing Lab - Upcycling solutions for Fashion
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Jan 2020 - Present
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Founder
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Apr 2019 - Jan 2021
An innovative ultra local ecosystem to transform clothing and offer responsible solutions for fashion deadstock. Customized consumer service, own brand and a la carte approach for brands to build revenue and equity from unsold inventory and deliver tangible results on their RSE objectives.
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Association Fashion Green Hub
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Lille, Hauts-de-France, France
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Project Manager - Fashion Green Room - concept store for eco-fashion.
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Oct 2021 - Present
Project manager for launching a concept store promoting eco fashion in France. As member of the Management Committee of Fashion Green Hub - we initiated a multi brand store enabling young designers to have a retail presence in key retail environments. Collectively we built a co-managed concept, offering a broad range of solutions : upcycling, made to measure, limited edition products. A first POC was launched in December 2021, and was soon followed by store #2 in a major shopping centre. Further store tests in Paris and pending pop up's in the pipeline across France. Our objective: bringing stylish, sustainable fashion to mainstream shopping zones in order to convince consumers that they can positively impact climate change. The power is in their hands...and their purchasing decisions. Show less
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Lille Metropole Hockey Club
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Lille, Hauts-de-France, France
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Management committee
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2015 - Present
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BrandFocus
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Lille Area, France
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Partner, Freelance Consultant
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Sep 2014 - Jan 2020
25 years experience in FMCG in international markets, notably clothing and footwear Extensive product/brand knowledge with proven track record applicable to other consumer markets Developed brand and product strategy for new markets for major high street retailers Implemented range buying strategy and methodology to enhance range optimisation & profitability Strategic Consulting, including business planning, segmentation & multi channel sales strategy development and execution International network capable of providing critical market intelligence - competitor studies, consumer research Excellent communication skills to assist in brand management training & international market understanding Significant retail market experience to advise in retail execution and store performance management Strong product knowledge to assist in product management, range planning,development and profitability. Show less
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Benevole/Voluntary Committee member
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2014 - 2016
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Brand Focus Consulting
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Moscow, Russian Federation
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Partner
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Feb 2007 - Jun 2014
A Product and Brand Management agency. Providing expert and hands on support for brands in developing Brand Expansion Strategies via product portfolio development or international territorial expansion. Specific brand management support for International Brands planning to enter the Russian market. Specific market segment support within Apparel, Footwear and Accessory markets. Managed turnaround of major sportswear brand in Russian market to return to growth and expansion Provided critical market intelligence to major high street retailers to develop expansion strategy Positioning studies to develop local pricing strategies and product range architecture adapted to market Facilitated partner relationships between local key players and major international brands Retail store audits and recommendations to optimise performance and consumer experience Regional marketing strategy assistance to ensure respect of global brand image with local execution and relevance Show less
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Timberland, a VF Company
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United States
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Retail
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700 & Above Employee
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Merchandising Director
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2006 - 2007
Member of European Corporate Management TeamManagement of Pan European Merchandise strategyLiaison with markets, teams, key accounts for market intelligence and initiativesCollaboration with internal product teams for range development and country specific projectsOptimisation of EU results - sales, profitability, market share Drive corporate initiatives across markets in collaboration with local teams/partnersIndentify local needs/requirements for specific markets and pan EU key accounts Understand competition and develop market leadership strategiesPresent ranges and train commercial teams to sell to market and meet brand development targets Show less
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European Licensing Director
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Jan 2000 - Jan 2006
Responsable for Licensed product strategy and management pan Europe for The Timberland Company- Setting strategic vision for the brand's Licensed category development in Europe- Management of existing partners - business development, product ranges, GTM strategy, CSR - Identification of potential brand extensions - Search and negotiation with potential Licensing partners- Brand induction and management of all partners- Range management and product approvals- Contractual management - negotiation, monitoring, renewals, terminations- Marketing & Distribution strategy and execution management- CSR initiation, education, reporting and monitoring Show less
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Retail Director - Timberland France
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Mar 1994 - Jan 2000
P&L responsibility for Retail & Franchise channel for French subsidiaryStrategic territory expansion planning and executionNew store openings - from strategy to execution( financials, corporate approvals, store design and build, recruitment, training etc)Responsable for Retail Buying and Merchandising Creation of Franchise strategy & structure, business systems and operational management ( partner identification, contract negotiation, commercial planning, buying/merchandising commercial and marketing support)Key account/shop-in-shop management in Department stores( Galeries Lafayette, Printemps, Bon Marché- commercial negotiations, retail ops management, brand liaison and support, full P&L responsability) Show less
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Marks and Spencer
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United Kingdom
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Retail
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700 & Above Employee
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Merchandiser/Buyer
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1989 - 1994
Responsable for European Womenswear buying Range selection and buying for stores pan EU: France, Netherlands, Belgium, Spain Store cataloguing and range/space profitability Liaison with HQ buying departments and negotiation of specific products for market needs Pricing and margin strategy and management ( positioning, mark up, markdowns, promotions) Store liaison and training on product, collections Market intelligence to optimise market opportunity : local trends, needs, styles/colour/sizing Show less
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Education
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1985 - 1989
Sheffield Hallam University
BA Hons, Business Studies
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