Experience

Markwins Beauty Brands

• United States
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Marketing Manager APAC

  • Jun 2020 - Present

  As marketing manager of 3 main brands including Wet n Wild, PHYSICIANS FORMULA and LiP SMACKER to take care the whole APAC markets. Marketing Management - Defining marketing objectives, strategies and annual marketing action plans for these 3 brands. - Studying market opportunities, competition, brand portfolio and margin pool analysis for brand expansion. - In charge of the marketing budget and ensure that the funds are utilized in the most efficient manager in the execution of the marketing activities. - Leading and monitoring campaigns for new launches. - Managing distributors and Factory BU team to achieve the sales target and brand objectives. NPD - Developing product strategy base on business plan, market trend analysis and brand DNA for 3 brands. - In charge of whole process of new product development. - Identifying market and consumer insights, in charge of brand & product communication strategy to achieve market share and sales. Show less



Talika

• France
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Manager / Director China

  • Jun 2017 - May 2020

  Marketing Management - Devising and executing marketing strategy and annual marketing plan for China market. - Managing different marketing functions including PR, Digital, Social content, POSM, E-commerce and training. - Closely monitoring key competition activities and communication in the market to gain knowledge and gain competitive advantage. - Sharing market trend of China with France head quarter. NPD - Involved in the global product innovation, with strong consumer insight and local markets insight to provide inputs for all development projects. - Develop product strategy and launch plan for China market. - Monitoring of competition and market development. - Lead registrations for import products. Show less



Marie Dalgar 玛丽黛佳

• China
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Product Manager

  • Aug 2014 - May 2017

  Innovation - Devising Innovation strategy and roadmap plan according to trend data reports, market research of other countries (US, EU, Korea and Japan), consumer insight, and the latest technology from suppliers. - Evaluating the product feasibility of quality, cost and timeline. - In charge of innovation development process, until the samples of unit core be finished. NPD - In charge of whole process of NPD. - Working with factory team and suppliers to ensure the quality, cost and timing achievements of new products. Show less



Albea

• Environmental Services
• 1 - 100 Employee

• Project engineer

  • Jul 2010 - Aug 2014

  Project management of cosmetics packaging development for L’OREAL, DIOR, ESTEE LAUDER - Communicating with consumers closely for each stage of projects to ensure a complete understanding of consumer requests. - In charge of quality, cost and timing for each project, and whole development process including confirmation of drawings and product specifications, mold development, trial production, and mass production of first batch. Project management of cosmetics packaging development for L’OREAL, DIOR, ESTEE LAUDER - Communicating with consumers closely for each stage of projects to ensure a complete understanding of consumer requests. - In charge of quality, cost and timing for each project, and whole development process including confirmation of drawings and product specifications, mold development, trial production, and mass production of first batch.