Experience

Bedford, Freeman & Worth Publishing Group

• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Executive Program Manager for High School STEM

  • Jan 2022 - Present

• Executive Program Manager for High School STEM

  • Apr 2017 - Jan 2022



Association of College and University Educators (ACUE)

• United States
• E-Learning Providers
• 1 - 100 Employee

• Director of Partnership Development

  • Aug 2016 - Apr 2017

• Director of Content Development

  • Jun 2015 - Jul 2016

  ACUE supports the professional needs of college educators through faculty development and related services. ACUE aims to make educators’ work more impactful and rewarding; improve students’ academic and personal achievement; and help institutions meet their goals.



Cengage Group

• United States
• E-Learning Providers
• 700 & Above Employee

• Senior Product Team Manager

  • Feb 2007 - May 2015

  Streamline processes for product development with emphasis on digital learning solutions. Focus on digital strategy, creation, and implementation with emphasis on feature set for MindTap, Cengage’s Digital Solution. Identify and test product ideas within customer segments, including the administration of focus groups, advisory boards and customer meetings, Hire, direct and coach a market focused team of up to 20 people through the full product lifecycle development. Exceeded 16% growth in overall units, 50% growth in digital standalone units since 2013, 38% increase in student attachment rates. Endorsed to focus on digital product development and initiatives. Show less



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Executive Marketing Manager Math and Computer Science

  • 2002 - 2007

  Directed the long term marketing strategy for the $140+ million Addison-Wesley Math Brands. Developed the strategic brand direction and positioning for well established titles as well as first editions. Mentored, supervised and promoted numerous marketing managers to senior levels of responsibility. Spearheaded and guided the peer to peer, MyMathLab Faculty Advocate Program. Created, implemented and managed the marketing strategy for MyMathLab, leading to an increase from 50,000 to over 1.7 million users. Show less



Macmillan

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Director of International Marketing

  • 1997 - 2001

  Oversaw the establishment and development of W.H. Freeman, Worth Publishers and Bedford College group sales and marketing efforts outside of the United States and Canada. Trained over 50+ overseas sales representatives on product lines and selling techniques. Developed and implemented marketing and sales plans for emerging and established overseas markets throughout Europe, Asia, Australia, New Zealand Latin America and the Middle East. Responsible for market research and editorial review analysis to guide the development of international editions of US authored books. Negotiated and approved distributor agreements and pricing policies. Show less



Pearson Education

• Reading MA

• Sales Representative and Consultant

  • 1989 - 1995

  Managed an established territory of 17 university-based accounts. Coordinated STEM discipline workshops. Consistently exceeded pre-determined sales goals with increases of 30% in 1990, 12% in 1991, 16% in 1992, 19% in 1993 and 17% in 1994. Promoted from sales representative to senior sales representative to territory manager in a period of 4 years. Managed an established territory of 17 university-based accounts. Coordinated STEM discipline workshops. Consistently exceeded pre-determined sales goals with increases of 30% in 1990, 12% in 1991, 16% in 1992, 19% in 1993 and 17% in 1994. Promoted from sales representative to senior sales representative to territory manager in a period of 4 years.