Experience

Warhol & WALL ST.

• United States
• Advertising Services
• 1 - 100 Employee

• CEO

  • Aug 2011 - Present

• Partner

  • 2011 - Present

  As CEO, I serve as lead on sales and development for Warhol & WALL ST. a Create House located in Columbus, OH that specializes in Disruptive branding and creating campaigns for clients that cut through the clutter and allow them to be heard. We are where the paint meets the process, where the arts and business meet, bridging the gap between strong engagement strategies and cutting edge design and experiential. Our capabilities include brand strategy, design, web UX/UI, event production, photography, videography, out of home marketing, program development and more. From the ground up I've helped increase our client base by 500%. Our production work has earned Warhol & WALL ST. numerous industry awards, national recognition by popular publications, and multiple nominations for both creative and business strategy. • Corporate, state, and multiple city MBE certifications, EDGE certified, DBE certified• Clients include Ohio Lottery, Ohio Dept. Of Health, Ohio Department Of Education, Ohio Department of Travel And Tourism, Ohio Dept Of Justice and Public Safety, Ohio Democratic Party, Franklin County Urban Coalition, Black Enterprise Magazine, Experience Columbus, PEPSI, CAPA, OMSDC, The King Arts Complex, Radio One Columbus, CCAD, and many more. Show less



Interactive One/Radio One, Inc.

• Online Editor/Development

  • 2010 - Mar 2016

  Directed digital and customer experience initiatives across all Interactive One brands located in Columbus and Cincinnati including eight high ranking radio stations ranging from Gospel, News Talk, Sports Talk, Rock Oldies, R&B Oldies, Urban Contemporary, and Top 40/Hip Hop. Primary areas of focus include content creation, search engine optimization, promotion development, traffic analytics, and consumer engagement. Under my direction yearly page views increased from 200k to 7 million within 4 years and 100k unique visitors to 1.5 million within 4 years, resulting in profit increases from 20k annually to $300,000+. Our content, contests, and engagement have earned numerous awards including best radio station website by Radio INK magazine. • Within 2 years time was promoted to multi-market online director and content creator for the national content verticals. • Defined digital roadmap and strategy to grow traffic, revenue, and maximize user experience. • Built the interactive departments from ground up including hiring and training of staff, vendor contracting, affiliate programs, internship programs, content contributors, public relations, social network strategies, and online promotions. • Assisted in development of mobile app production, integration, and texting campaigns • Integrated website analytics, online chat and CRM platforms giving end-end-end visibility into consumer behavior. • Developed on air, on site, online strategies built to impact online traffic, radio listening, and advertising dollars. • Nominated For Best Radio Station Website By Radio Ink 2012 at the Convergance Digital Conference • Nominated For Best Online Campaign by Second Street Media 2011 for PEPSI’s Radio Ready User Generated Content (UGC) Contest • Won Best Online Contest by Second Street Media 2012 for PEPSI’s King Of The Booth UGC contest (Michael Jackson commemorative campaign) Show less



FLYPAPER ONLINE MAGAZINE

• OWNER/PUBLISHER

  • Aug 2007 - Aug 2011

  PUBLISHER/EDITOR IN CHIEF OF ONE OF THE FASTEST GROWING ONLINE MEDIAS IN THE MIDWEST THE FLYPAPER MAGAZINE is an online publication that showcases the urban culture at its best. The Flypaper focuses on entertainment, celebrity news, local news, fashion, music, technology, politics, gossip, the out of the ordinary, and more. Currently distributed mainly in Columbus, the Flypaper reaches 24,000 subscribers and has a readership of approximately 60,000 per week. The Flypaper is supported by a website flypaperblog.com which reaches a worldwide audience of over 53,000 unique visitors per week. All this within a year’s time. Since its inception the Flypaper magazine has made a huge impact on the community and abroad. From interviewing celebrities on video to covering national events, the magazine has found its place with the young urbanite between the ages of 18-40, who stays informed yet, seeks entertainment. The Flypaper represents the transition from traditional media to the increasingly popular online media. It also serves as a great advertising vehicle for medium to large businesses looking to reach that specific demographic. The Flypaper has been recognized by some of the most popular entertainment websites and has been featured in other publications as one of the fastest growing online magazines in the Midwest. As Publisher/ Editor-in-chief of the online magazine I managed content for the weekly issues and daily website. I develop content that represents the style of our readers including writing for national publications such as Monarch and Ozone magazines. I identified trends and topics that are relevant to The Flypaper Magazine audience. I assigned articles and projects to designated staff writers, videographers, designers, photographers, and support staff. I direct the creative vision of the magazine and work to stay current with the trends in each department. Show less