Growth Marketing Manager

• Feb 2021 - Present

Group Head Digital Marketing

• Apr 2018 - Jan 2021

Search Engine Marketing Manager

• Jan 2017 - Mar 2018

PPC Analyst

• Sep 2015 - Dec 2016

Managing PPC Campaigns on Google AdWords.Creation, Implementation and Optimisation of Campaigns.Creation, Implementation and Optimisation of RLSA, Remarketing, Dynamic Remarketing & Display Campaigns.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by optimising the account.Targeting the right Customers by choosing the relevant keywords with the services of the company.Project forecast, planning and implementation.Day-to-day liaison with internal team members on Campaign developments.Prepare daily, weekly and monthly report on MS Excel for performance analysis.Making strategy for improving the performance.Controlling the CPA of the campaigns by optimising the accounts.Performing A/B testing and experiments to enhance the performanceCreation, implementation and optimisation of app installs search and display campaigns.

Senior Executive- Paid Media

• Apr 2015 - Aug 2015

Managing PPC Campaigns on Google AdWords.Creation, Implementation and Optimisation of Campaigns.Creation, Implementation and Optimisation of RLSA, Remarketing & Display Campaigns.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by optimising the account.Targeting the right Customers by choosing the relevant keywords with the services of the company.Project forecast, planning and implementation.Day-to-day liaison with internal team members on Campaign developments.Prepare daily, weekly and monthly report on MS Excel for performance analysis.Making strategy for improving the performance.Controlling the CPA of the campaigns by optimising the accounts.Performing A/B testing and experiments to enhance the performance

Sr. Executive-Online Marketing

• Feb 2014 - Mar 2015

Managing PPC campaigns on Google AdWords.Creation, implementation and optimisation of campaigns.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by optimising the account.Targeting the right Customers by choosing the relevant keywords with the services of the company.Interaction with clients through call and emails to understand the client requirements.Making strategy to improve the performance.Prepare daily, weekly and monthly reports. Managing PPC campaigns on Google AdWords.Creation, implementation and optimisation of campaigns.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by optimising the account.Targeting the right Customers by choosing the relevant keywords with the services of the company.Interaction with clients through call and emails to understand the client requirements.Making strategy to improve the performance.Prepare daily, weekly and monthly reports.

Sr. Executive-Online Marketing

• Jun 2013 - Jan 2014

Managing PPC campaigns on Google AdWords.Creation, implementation and optimisation of campaigns.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by optimising the account.Targeting the right Customers by choosing the relevant keywords with the services of the company.Interaction with clients through call and emails to understand the client requirements.Making strategy to improve the performance.Prepare daily, weekly and monthly reports. Managing PPC campaigns on Google AdWords.Creation, implementation and optimisation of campaigns.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by optimising the account.Targeting the right Customers by choosing the relevant keywords with the services of the company.Interaction with clients through call and emails to understand the client requirements.Making strategy to improve the performance.Prepare daily, weekly and monthly reports.

SEM Executive

• Jun 2012 - Jun 2013

Managing campaigns on Google Adwords and Bing.Creation, implementation and optimisation of campaigns.Call generation through campaigns.Prepare daily, weekly and monthly reports to enhance the performance.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by optimising the account.Targeting the right Customers by choosing the relevant keywords with the services of the company. Managing campaigns on Google Adwords and Bing.Creation, implementation and optimisation of campaigns.Call generation through campaigns.Prepare daily, weekly and monthly reports to enhance the performance.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by optimising the account.Targeting the right Customers by choosing the relevant keywords with the services of the company.