Experience

Van der Valk Shipyard

• Netherlands
• Shipbuilding
• 1 - 100 Employee

• Head of Sales and Marketing

  • Aug 2010 - Present

  Over the years, we have established ourselves as a yachtbuilder that can be relied upon for outstanding quality and highly competitive prices. One could even call our approach – offering superbly equipped semi-custom vessels at the price of conventional production series motoryachts – somewhat rebellious. An impressive list of what other yards consider extras, we include as standard, and we provide full customisation of all components and equipment. ------------ I take responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy. Collaborate with Consumer Insights, Sales, Production and Finance to ensure the brand remains relevant to consumers and that all initiatives support the brand promise. Engaging, inspiring and galvanizing the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise. Analyzing current performance, trends, market conditions, and other contributing factors to help recommending base and stretch revenue goals for upcoming year. Leads the marketing lifecycle process for our yacht series: Flybridge, Raised Pilothouse, Pilot, Explorer, BeachClub and Aft-Cabin. Manager of the day-to-day activities associated to all marketing, communication and branding efforts, including, marketing project management, administer advertising and promotion planning, producing promotional materials to establish product branding, creative development, cross-functional implementation, campaign tracking and reporting as necessary.



International Yacht Brokers Association (IYBA)

• United States
• Maritime Transportation
• 1 - 100 Employee

• Member

  • May 2019 - Present



Young Professionals in Yachting (YPY) The Netherlands

• Netherlands
• Travel Arrangements
• 1 - 100 Employee

• Member

  • Oct 2016 - Present

  Young Professionals in Yachting (YPY) is a non-profit organisation based in Amsterdam, The Netherlands that aims to educate, promote ethical business practice and ultimately facilitate success for young professionals within the worldwide yachting business community. Young Professionals in Yachting (YPY) is a non-profit organisation based in Amsterdam, The Netherlands that aims to educate, promote ethical business practice and ultimately facilitate success for young professionals within the worldwide yachting business community.



HAN University of Applied Sciences

• Netherlands
• Higher Education
• 700 & Above Employee

• Bachelor of Economics

  • Aug 2008 - Jun 2012

  Small Business & Retail Management | Brand Management Small Business & Retail Management | Brand Management



YOB Society

• Board Member

  • Sep 2009 - Aug 2010

  Young Business Society, de Society voor (oud-)studenten van de Hogeschool van Arnhem en Nijmegen die geïnteresseerd dan wel actief zijn in het ondernemerschap. Young Business Society, de Society voor (oud-)studenten van de Hogeschool van Arnhem en Nijmegen die geïnteresseerd dan wel actief zijn in het ondernemerschap.