Experience

ALLIES OF SKIN

• Germany
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director of Digital Business

  • Sep 2022 - Present

  3 business units: - Ecommerce (DTC, Amazon), - Performance Marketing with an in-house team, - Customer Experience (Loyalty, CRM, Customer Service) Team of 14 people 3 business units: - Ecommerce (DTC, Amazon), - Performance Marketing with an in-house team, - Customer Experience (Loyalty, CRM, Customer Service) Team of 14 people



Zalando

• Germany
• Retail
• 700 & Above Employee

• Central Senior Retail Business Developer

  • Apr 2022 - Sep 2022



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Europe Ecommerce & CRM Manager

  • Sep 2020 - Jan 2022

  Active Cosmetics Division / SkinceuticalsLeading the Ecommerce & CRM for Europe CountriesKey missions:- Defining and Managing the Ecommerce & CRM strategy (including new opportunities)- Driving Europe D2C P&L, ambitions & business results- Launching new D2C countries within the Zone (Business Plan, Projects)- Defining & implementing the Online Experience (optimizations, new features, solution migration)- Defining the Animation Plan & all related assets- Coordinating local ecommerce managersManagement of one project manager & one intern

• International Social Media & CRM Manager

  • Feb 2019 - Sep 2020

  Active Cosmetics Division / La Roche-PosayDefining and managing the international Social Media & CRM strategy.Key projects: - Launching the new Social Media identity and organization worldwide. - Implementing the 110% Responsive strategy (Consumer Care)- Managing the global Instagram Account- Defining the CRM Roadmap (Templates, Triggers, Activation)Management of two external community managers & one intern

• International Digital Project Manager

  • Feb 2017 - Jan 2019

  Active Cosmetics Division / Roger&GalletAccelerating the digital transformation of the brand:Influence, Media, Social Media, Advocacy, Website/Ecom, E-Retail, CRM. International Scope: Europe and Asia.Key projects:- Defining the new digital & e-Retail strategies.- Defining the international animation plan and associated assets- Launching the new social media identity & global Instagram account.- Developing and implementing the Loyalty program.- Defining the CRM RoadmapManagement of one intern



SMCP – Sandro, Maje, Claudie Pierlot, Fursac

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• E-commerce Project Manager - Claudie Pierlot

  • Mar 2015 - Jan 2017

  Managing 5 claudiepierlot.com websites: FR / UK / EU / BE / ES - Demandware - Defining and implementing the E-commerce & digital marketing strategy to increase sales in line with the brand objectives. - Managing the product catalog: content production & shooting, e-merchandising. - Defining and managing the animation plan: landing page, homepage, pushes, offers. - Implementing the traffic acquisition campaigns: E-mailing, SEA, remarketing, affiliate marketing. - Daily monitoring and analyzing the business (CA, traffic sources, conversion rate,...) Management of two interns.



Antik Batik

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• e-Commerce & Web Marketing Manager

  • Jul 2013 - Mar 2015

  Managing 2 antikbatik.com websites: FR / UK. - Defining and implementing the E-commerce strategy and the animation plan. - Managing the product catalog: content production & shooting, e-merchandising. - Implementing the traffic acquisition campaigns: E-mailing, SEA, remarketing, affiliate marketing,… - Daily monitoring and analyzing the business. Managing 2 antikbatik.com websites: FR / UK. - Defining and implementing the E-commerce strategy and the animation plan. - Managing the product catalog: content production & shooting, e-merchandising. - Implementing the traffic acquisition campaigns: E-mailing, SEA, remarketing, affiliate marketing,… - Daily monitoring and analyzing the business.



Institut Français de la Mode

• France
• Higher Education
• 1 - 100 Employee

• Chargé de Mission IFM

  • Feb 2013 - Jun 2013

  Observatoire des Textiles Techniques Participation à une étude sur le thème de l'export (habillement) pour le compte du DEFI, le Comité de Développement et de Promotion de L'Habillement. Observatoire des Textiles Techniques Participation à une étude sur le thème de l'export (habillement) pour le compte du DEFI, le Comité de Développement et de Promotion de L'Habillement.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant Marketing Digital Yves Saint Laurent Beauté

  • Jul 2012 - Dec 2012

  E-Commerce : - Gestion opérationnelle et autonome du site ysl-parfums.fr (mises à jour, animation, évolution du site) - Réalisation d'un audit : analyse de l'existant et définition de voies d'amélioration. Communication digitale : - Participation aux projets digitaux tels que la Palette DEVOTED TO FANS #1 - Réalisation d'un audit sur yslexperience.com : analyse de l'existant et définition de voies d'amélioration. - Création de plannings éditoriaux pour les réseaux sociaux - Développement proactif d'une opération de communication digitale - objectifs : améliorer la notoriété de l'e-boutique et accroître le trafic. Opération soutenue par le Directeur Marketing et la Directrice Générale d'Yves Saint Laurent Beauté France. E-learning : - Création de supports pédagogiques à destination des collaborateurs sur les pratiques digitales dans le secteur du luxe CRM : - Reception et traitement des demandes clients YSL CONSEILS - Participation à l'élaboration du plan d'animation (CRM et E-boutique) - Mesure des performances des campagnes réalisées - Réalisation de Newsletters : fréquence 4/5 par mois