Experience

APEX Race Parts

• United States
• Motor Vehicle Parts Manufacturing
• 1 - 100 Employee

• Creative Director

  • Jun 2021 - Aug 2023

  Developed and implemented content strategies across all digital platforms, strategizing with the leaders of this aftermarket auto parts firm to establish brand guidelines, company POV, and a long range content strategy. Led a team of 8 digital marketing and content creation professionals to direct and produce paid and organic digital content for YouTube, Instagram, and Facebook social media platforms. Collaborated with sales, customer experience, performance marketing, engineering, fulfillment,… Show more Developed and implemented content strategies across all digital platforms, strategizing with the leaders of this aftermarket auto parts firm to establish brand guidelines, company POV, and a long range content strategy. Led a team of 8 digital marketing and content creation professionals to direct and produce paid and organic digital content for YouTube, Instagram, and Facebook social media platforms. Collaborated with sales, customer experience, performance marketing, engineering, fulfillment, development, HR, and production teams to create market-leading campaigns.

• Creative Director

  • Jun 2021 - Jul 2023

  Developed and implemented content strategies across all digital platforms, strategizing with the leaders of this aftermarket auto parts firm to establish brand guidelines, company POV, and a long range content strategy. Led a team of 8 digital marketing and content creation professionals to direct and produce paid and organic digital content for YouTube, Instagram, and Facebook social media platforms. Collaborated with sales, customer experience, performance marketing, engineering… Show more Developed and implemented content strategies across all digital platforms, strategizing with the leaders of this aftermarket auto parts firm to establish brand guidelines, company POV, and a long range content strategy. Led a team of 8 digital marketing and content creation professionals to direct and produce paid and organic digital content for YouTube, Instagram, and Facebook social media platforms. Collaborated with sales, customer experience, performance marketing, engineering, fulfillment, development, HR, and production teams to create market-leading campaigns.



Aftermarket Performance Group

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• General Manager, VP of Sport Compact

  • Nov 2017 - May 2021

  Retained following acquisition to direct 24 employees overall and a leadership team of 5 including the managers of content, customer experience, fulfillment, fabrication, and proprietary brands to design and execute the Group’s marketing strategy, responsible for 3 verticals. Established yearly budgetary forecasting goals for revenue, SG&A, and capital expenditure. Executed B2C marketing campaigns utilizing digital media, strategizing with executive leadership on brand direction and business… Show more Retained following acquisition to direct 24 employees overall and a leadership team of 5 including the managers of content, customer experience, fulfillment, fabrication, and proprietary brands to design and execute the Group’s marketing strategy, responsible for 3 verticals. Established yearly budgetary forecasting goals for revenue, SG&A, and capital expenditure. Executed B2C marketing campaigns utilizing digital media, strategizing with executive leadership on brand direction and business operations. Liaised with the IT and development teams to ensure business technology needs were met and assisted with sprint planning. Show less Retained following acquisition to direct 24 employees overall and a leadership team of 5 including the managers of content, customer experience, fulfillment, fabrication, and proprietary brands to design and execute the Group’s marketing strategy, responsible for 3 verticals. Established yearly budgetary forecasting goals for revenue, SG&A, and capital expenditure. Executed B2C marketing campaigns utilizing digital media, strategizing with executive leadership on brand direction and business… Show more Retained following acquisition to direct 24 employees overall and a leadership team of 5 including the managers of content, customer experience, fulfillment, fabrication, and proprietary brands to design and execute the Group’s marketing strategy, responsible for 3 verticals. Established yearly budgetary forecasting goals for revenue, SG&A, and capital expenditure. Executed B2C marketing campaigns utilizing digital media, strategizing with executive leadership on brand direction and business operations. Liaised with the IT and development teams to ensure business technology needs were met and assisted with sprint planning. Show less



Subispeed

• Germany

• Co-Founder

  • Jun 2013 - Nov 2017

  Subispeed is an e-commerce retailer that caters to aftermarket performance modifications for late model Subaru vehicles.

• Co-Founder

  • Jun 2013 - Nov 2017

  FTspeed, formerly FT-86 SpeedFactory is an e-commerce retailer that caters to aftermarket performance modifications of late model Toyota platforms with a focus on Toyota's sportscar lineup featuring the Toyota 86, Scion FR-S, and A90 Toyota GR Supra.


Ramco Innovations
• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee
• Inside Sales Representative

  • Mar 2011 - Jun 2013