Experience

The Heart of Europe

• United Arab Emirates
• Real Estate
• 300 - 400 Employee

• Marketing Director

  • Dec 2022 - Present



Water Adventure Dubai

• United Arab Emirates
• Sports and Recreation Instruction
• 1 - 100 Employee

• General Manager - Marketing and Operations

  • Mar 2019 - Nov 2022

  • Develop the business strategy in line with company objectives and market insights including sales, marketing and operation strategy. • Develop and implement financial and Capex strategies to achieve top-line revenue and drive cost reductions • Conduct performance reviews • Expand and diversify new marketing and sales channels through B2B initiatives • Campaign performance analysis and optimization. • Develop and roll-out expansion plans in line with company objectives. • Develop and implement health & safety management systems including standard operating procedures for all departments. • Assist HR with manpower requirements and deliver high quality training programs. • Manage profit and loss report management ensuring business profitability. Show less



Kleindienst Group

• United Arab Emirates
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Aug 2015 - Mar 2019

  • Develop and implement 360° marketing campaigns for The Heart of Europe portfolio including outdoor advertising, events, mall activations, digital activations, social media, partnerships and PR. • Launch several projects such as Floating Seahorse, Sweden Beach Palaces, Côte d'Azur Hotel and Floating Venice. • Lead the design team to ensure quality and consistency across all marketing materials. • Develop the brand’s digital strategy to enhance brand awareness and lead generation • Brief digital agencies to implement digital campaigns including SEO, SEM, social media marketing campaigns, Google AdWords PPC and email marketing. • Explore new online platforms for lead generation. • Develop, plan and execute the events plan and budget in line with marketing plan. • Manage all roadshows, exhibitions (locally and internationally), sales/lifestyle and media events. • Develop, manage and enhance the complete customer journey and experience on the islands with the support of the hospitality and construction team. • Appoint and engage a PR agency and develop the communications strategy in line with brand objectives. • Liaise with various stakeholders including CRM, call center, sales, legal, design & development teams to ensure implementation and alignment of strategy Show less



PERMIS EXPRESS

• Paris Area, France

• Marketing & Operation Manager

  • Dec 2013 - Jul 2015

  • Development of the business strategy including marketing and sales. • Digital marketing: SEO, SEM, Social Media campaign, CRM, Email marketing, SMS Campaign • Development and management of partnerships B2B • Business development : individual and corporate → Turnover multiplied by 4,3 (2014 vs 2013) → Creation of brand identity • Development of the business strategy including marketing and sales. • Digital marketing: SEO, SEM, Social Media campaign, CRM, Email marketing, SMS Campaign • Development and management of partnerships B2B • Business development : individual and corporate → Turnover multiplied by 4,3 (2014 vs 2013) → Creation of brand identity



Groupe TF1

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Product Manager MYTF1

  • Jan 2012 - Sep 2012

  • Project Management: Redesigned of MYTF1 replay on IPTV --> Definition of backward planning and writing requirements --> Briefs to a qualitative institute and to internal developers --> Monitoring and test of the new portal in collaboration with the marketing department --> Launching the new portal MYTF1 --> Analysis of results via TV audiences • Monitoring of marketing indicators (unique visitors, pages view, videos view) • Weekly reporting production for marketing and advertising department • Weekly animation of team meeting • Analysis of replay program’s performance • Managing MYTF1’portal on internet service providers Show less



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Assistant Trade Marketing Manager

  • Jun 2011 - Dec 2011

  - 2 Projects management: 1) Launch of a new product: “Millicano Carte Noire” --> Definition backward planning of trade marketing actions and writing requirements --> Briefs creative agency and suppliers for realization of trade marketing tools (selling and visibility tools) --> Implementation of animation campaigns 2) Development of “Carte Noire Shop” in grocery stores (80/20 product strategy) --> Analyzing costs and ROI --> Developing merchandising tools --> Communication and trade marketing tools • Activity monitoring of roasted/instant coffee category: market analysis, competitive intelligence on standard and promotional products (Nielsen, IRI) • Analyzing assortment’s performance: focused on innovation and trade marketing operation • Developing trade marketing tools in super/hypermarket of roasted and instant coffee brands (Carte Noire, Maxwell House, Grand-Mère): POS, banners, selling points, radio, in store displays, promotions… • Management of merchandising tools: developing and implementation and analysis the performance (super/hypermarket) • Budget monitoring → In 2013, Millicano voted as Product of the Year at the “Grand Prix Marketing Innovation” Show less



Ludendo

• France
• Consumer Goods
• 100 - 200 Employee

• Retail Store Manager

  • Sep 2008 - Aug 2010

  Store manager (over 35 people): • Management of: timetables, cash desks, merchandising and delivery times and days • Sales training and evaluations • Implementation of promotional campaigns in collaboration with suppliers • Management of Christmas incentive program for companies. • Recruitments of seasonal workers and temporary contracts Store manager (over 35 people): • Management of: timetables, cash desks, merchandising and delivery times and days • Sales training and evaluations • Implementation of promotional campaigns in collaboration with suppliers • Management of Christmas incentive program for companies. • Recruitments of seasonal workers and temporary contracts



Experian

• Information Services
• 700 & Above Employee

• Assistant Solution & Sales Support Manager Western Europe & Africa

  • Mar 2008 - Jun 2008

  Strategic Marketing: • Market analysis • Competitive intelligence • Development of internal and external reporting • Research of new solutions for banks Operational Marketing: - Project monitoring (“Le Coffre Fort Numérique” – literally “The Digital Safe”) Strategic Marketing: • Market analysis • Competitive intelligence • Development of internal and external reporting • Research of new solutions for banks Operational Marketing: - Project monitoring (“Le Coffre Fort Numérique” – literally “The Digital Safe”)