Ylva Espling

Product Experience Manager at Kundo Sverige
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SE

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Ninaz Khodabandeh

Ylva is driven, structured and skilled at managing several projects at once. She offers clear communication and I enjoyed co-operating with her in cross-functional projects. Ylva is loyal and including, and I would recommend her to anyone looking for a person to bridge the gap between departments in their tech organization.

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Experience

    • Product Experience Manager
      • Sep 2021 - Present

      This role has two main focuses; to look broadly at how our users experience our product throughout the customer journey to inform priorities going forward, and also work together with a development team through discovery and delivery to improve different aspects of our product. I collect insights on the needs and pain points for our customers in different ways, and I analyse data to understand how users currently use our product. All this is input to prioritisation of future development initiatives together with the rest of the PM team. Another responsibility is to strengthen the customer communication through improvement initiatives for onboarding, measurements of customer satisfaction and communications about product updates. Show less

    • User experience designer/product manager
      • Jan 2021 - Sep 2021

      As an UX designer my work is to ensure a good experience for those using Kundos product for digital customer service. I also work in the product team with all kinds of product work including product strategy, prioritization and product communication.

    • User experience designer
      • Feb 2018 - Jan 2021

      My work was to ensure a good experience for those using Kundos product for digital customer service. Working broadly with user research, concept development, usage analytics, interactions design etc.

    • Product manager
      • Sep 2018 - Aug 2020

      I was responsible for one of our modules, Kundo Social, that let our customers manage customer service on Facebook and Messenger in our platform. I was responsible for the strategy and positioning for the module and prioritization of development efforts.

    • Product manager
      • Apr 2020 - Jun 2020

      When our head of product was on parental leave I was responsible for prioritization of development efforts and internal communication on product planning.

    • Product manager
      • Feb 2018 - Aug 2018

      When our head of product was on parental leave I was responsible for prioritization of development efforts and internal communication on product planning.

    • User experience designer
      • Jun 2017 - Feb 2018

      Jag hjälper företag och organisationer att skapa riktigt bra användarupplevelser. En bra användarupplevelse är nyckeln till framgång och handlar om helheten; rätt funktioner som stödjer både användarnas behov och företagets affärsmål, utformade på rätt sätt och med rätt stöd i användningen. Jag kan hjälpa er att få det fokus på och förståelse för användarna som behövs genom att... … utvärdera användarupplevelsen, med eller utan användare, för att ge er insikt i hur era system/produkter/tjänster kan förbättras. … leda arbete med att kartlägga och dokumentera kunskap om era befintliga eller möjliga framtida användare. … ta fram koncept för nya lösningar baserat på era långsiktiga planer och mål och era användares behov. … göra förslag på hur innehåll och funktioner kan struktureras, hur användaren kan ta sig runt och hur de kan hitta det som de behöver. … göra skisser och prototyper för användargränssnittet att använda som kommunikationsverktyg, beslutsunderlag och som specifikation för utveckling. … dokumentera designmönster för att säkerställa ett konsekvent användargränssnitt. … delta i eller leda diskussioner och planering av kommande förändringar. Att ha med någon med användarnas totala upplevelse i fokus minskar risken att utveckla funktion efter funktion utan att användningen ökar. … se över terminologin som används och skriva tydliga och informativa gränssnittstexter som hänger ihop med annan kommunikation. Show less

    • Sweden
    • Telecommunications
    • 100 - 200 Employee
    • User experience designer (frilans)
      • Jun 2017 - Feb 2018

      Nyckelord: UX, interaktionsdesign, informationsarkitektur, prototyp, wireframes, användningstester, kravarbete, konceptdesign, effektkarta, scenarios, user stories. Mitt uppdrag är att säkerställa en bra användarupplevelse i den nya versionen av den affärstödjande och affärskritiska produktkatalogen, som ska ge företaget möjligheter att sälja sina tjänster och vårda sina kunder i en föränderlig värld. En komplicerad informationsstruktur ska översättas till ett enkelt användargränssnitt. Jag designar navigation och informationsarkitektur, tar fram koncept för vissa delar av systemet, dokumenterar designprinciper och designmönster, samt tar fram skisser som underlag för utveckling. Med hjälp av regelbundna användningstester på klickbara prototyper säkerställer jag att användargränssnittet fungerar lika bra för de som ska lägga in informationen som för de som behöver konsumera den. Show less

    • United States
    • Real Estate
    • Customer experience designer
      • Mar 2015 - May 2017

      In the Customer experience team I worked with the total experience of being a Projectplace user. I did interaction design, information architecture, help documentation strategy and processes, usage analytics, and much more for the new "customer success center"​ - a one-stop-shop for all things related to using Projectplace. In our small team of four people we created our own roadmap and continously prioritized our backlog to deliver as much value as possible to users, as well as to internal stakeholders. In addition to working with the "customer success center" I also participated in and led other initiatives to improve the overall user experience and onboarding, such as customer onboarding improvements in cooperation with marketing and sales departments. Show less

    • Software Development
    • 1 - 100 Employee
    • User experience designer/interaction designer
      • Aug 2008 - Mar 2015

      Designing the user experience of Projectplace collaborative tools, that enable people and organizations to reach their goals. I have had a very broad role and over the years I have done for example user research, prestudys, defined and prioritized user stories, concept design and detailed wireframes. During one period I was also responsible for all text design for the product. It has been an exiting journey to be involved in such a big transformation of a product - from being a document centric tool mainly for project managers, to being a tool that is valuable for everyone that need to communicate and collaborate around tasks needed to accomplish common goals. Show less

    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Usability consultant
      • 2005 - Jun 2008

      Consultant for different clients, big and small within both the private and public sectors. I did web site concepts, defined goals and target groups, designed user interfaces, created prototypes, evaluations and user testings, accessibility evaluations, planned and facilitated workshops. Consultant for different clients, big and small within both the private and public sectors. I did web site concepts, defined goals and target groups, designed user interfaces, created prototypes, evaluations and user testings, accessibility evaluations, planned and facilitated workshops.

    • United Kingdom
    • Book and Periodical Publishing
    • Consultant, Technical writer
      • 2004 - 2005

      I structured and wrote user documentation, installation instructions and other technical documents. I structured and wrote user documentation, installation instructions and other technical documents.

    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Coordinator/team lead
      • 2001 - 2003

      I was responsible for planning the work for my group of tre people. One main responsibilitiy was maintenance of the version management system ClearCase and the company specific adaptation of the tool. I coordinated requirements and acceptance test of the tool, and was responsible for and created policies, instructions and other documentation. I was chair of an internal forum for identifying and solving ClearCase related issues. I was responsible for planning the work for my group of tre people. One main responsibilitiy was maintenance of the version management system ClearCase and the company specific adaptation of the tool. I coordinated requirements and acceptance test of the tool, and was responsible for and created policies, instructions and other documentation. I was chair of an internal forum for identifying and solving ClearCase related issues.

    • Usability consultant/Technical writer
      • 1998 - 2001

      Working with usability and interaction design for various clients in projects focused on external webs, adminstrative system, and even one of the first set top boxes for streamed media and TV web surf on the market at the company Kreatel. I did web site concepts, defined goals and target groups, designed user interfaces, created prototypes, evaluations and user testings, accessibility evaluations, planned and faciliated workshops. I also worked as a technical writer with instructions and manuals.I developed courses and was a trainer for various courses related to system developments One public course I held on several occasions was on user centered development, based on the Delta method. Show less

    • Support engineer
      • 1996 - 1998

      I gave user support and helped development departments when they introduced new tools or applied new system development methods. I also did some development related to the version management tool ClearCase. I gave user support and helped development departments when they introduced new tools or applied new system development methods. I also did some development related to the version management tool ClearCase.

Education

  • Stockholms universitet
    Hållbar samhällsutveckling
    2011 - 2012
  • Högskolan i Skövde
    Kandidatexamen, Dataekonomiskt program
    1993 - 1996

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