Experience

Pierce Group - Riders in Ecommerce

• Sweden
• Sporting Goods Manufacturing
• 100 - 200 Employee

• CRM & Automation Specialist

  • Apr 2023 - Present

  Stockholm County, Sweden - Coordinating cross functional business activities & projects with the marketing team and CRM Administrator to create E-mails and optimize campaign effectiveness based on the CRM and Marketing strategies. - Working data driven with segmentation and A/B testing and usage of recommendations or other automated content. - Increase and improve marketing automation and triggered events. Optimize transactional e-mails. - Analyse how to best optimize and continuously follow up the e-mail… Show more - Coordinating cross functional business activities & projects with the marketing team and CRM Administrator to create E-mails and optimize campaign effectiveness based on the CRM and Marketing strategies. - Working data driven with segmentation and A/B testing and usage of recommendations or other automated content. - Increase and improve marketing automation and triggered events. Optimize transactional e-mails. - Analyse how to best optimize and continuously follow up the e-mail channel with measurable goals. Identify areas for improvement.

• CRM & Automation Coordinator

  • Dec 2018 - Mar 2023

  Stockholm, Sweden - Administrating marketing automation tools (emails/SMS) as CRM/CDP platforms and product recommendations systems and Customers database segmentation - Coordinating cross functional activities with Campaigns team to decide what contents/offers to include in email campaigns. - Creating weekly campaigns & automated communications flows to achieve better retention rate - Implementing A/B tests and Data Analysis as follow up

• Inside sales & marketing translator

  • Nov 2016 - Dec 2018

  Stockholm County - Customer support: advices, dealing with complaints on faulty products, returns, refunds. - Orders management: Back orders, exchanges, refunds - Liaising with payment providers (Paypal and PayEx) - Reclamation to warehouses and couriers - Supervising with routines and procedures the South European teams: Italy, Spain. - Translations: Products on website, Social Contents, Newsletters, Banners, SEO



Calzedonia Group

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales assistant

  • Nov 2015 - Nov 2016

  Stoccolma, Svezia Intimissimi is an Italian middle end lingerie brand which has recently opened stores on the scandinavian market. My positive outlook, proactivity and commitment to deliver a personalized experience to customers has granted me the highest ARPU in the team.



Kuoni Destination Management Sweden

• Tour Guide

  • Jun 2015 - Sep 2015

  Stockholm



Ghemar srl

• International relations & sales

  • Sep 2008 - May 2013

  Alessandria, Italia Since 2008 I have been coordinating international sales, handling the communication with our foreign customers. Moreover, I was responsible for the acquisition of new wholesalers and for sourcing new business opportunities and prospects outside Italy. This job gave me the chance to improve my communication skills, high competences, my service mindset and now I’m able to guarantee a high level of credibility in relation to the customers, partners and vendors.