Yixuan Wang
Executive Directors of Marketing and Student outreach at Duke Interdisciplinary Social Innovators (DISI)- Claim this Profile
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Bio
Credentials
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Python Data Structures
CourseraJul, 2022- Oct, 2024 -
Data Analysis with R
Duke UniversityJun, 2022- Oct, 2024 -
Inferential Statistics
CourseraJun, 2022- Oct, 2024 -
Introduction to Probability and Data with R
CourseraJun, 2022- Oct, 2024 -
Linear Regression and Modeling
CourseraJun, 2022- Oct, 2024 -
Programming for Everybody (Getting Started with Python)
CourseraJun, 2022- Oct, 2024 -
Introduction to Data Studio
Google analyticsOct, 2021- Oct, 2024
Experience
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Duke Interdisciplinary Social Innovators (DISI)
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United States
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Business Consulting and Services
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1 - 100 Employee
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Executive Directors of Marketing and Student outreach
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Jul 2023 - Present
• Managed social media accounts, weely newsletter, and official websites to strengthen DISI's branding, elevating its visibility and impact through effective marketing strategies. • Strategized and executed marketing initiatives and ad-hoc projects by collaborated with fellow Executive directors, ensuring alignment with DISI's mission while maximizing the organization's engagement efforts. • Managed social media accounts, weely newsletter, and official websites to strengthen DISI's branding, elevating its visibility and impact through effective marketing strategies. • Strategized and executed marketing initiatives and ad-hoc projects by collaborated with fellow Executive directors, ensuring alignment with DISI's mission while maximizing the organization's engagement efforts.
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American Public Media Group
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Digital Marketing Intern
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Jan 2023 - Jun 2023
• Cleaned and analyzed data by Chartable and Excel to generate report for the upcoming financial year. Set KPI for future campaigns and offered actionable content and platform recommendations for improvement. • Analyzed current customers and customer journey by Google Analytics and developed marketing plan for the podcast ‘This is Uncomfortable’, increasing downloads by 23%, and reaching 61% of target audiences. • Designed and tracked Google Ads for podcast ‘Truth be Told’, resulting in 7,660 impressions and 479 clicks. Show less
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Marketing & Sales Intern
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Sep 2022 - Dec 2022
• Developed Sponsorship capabilities materials with new data-driven insights, audience demos, and show details, increasing 17% sponsorship opportunities in 1 financial year.• Developed sales pitch decks and found 42 multiplatform sponsorship opportunities and strategically aligning them with APMG's podcast series, driving 18% revenue growth and strengthening brand partnerships.
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Retirement Solution Group, LLC
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United States
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Financial Services
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1 - 100 Employee
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Marketing Intern
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Jun 2022 - Sep 2022
• Designed and optimized a new website to update new information and blogs, gaining more traffic and increase 32% click-through-rate to make higher cost-effectiveness in the long run. • Created detailed social media posting on multiplatform daily and performed more tracking analytics for campaigns to support market information placement, increasing 42% engagement and 500+ followers. • Wrote blogs for Newsletter, creating best performing newsletter over past year and increasing 1,000+ signs. Show less
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EmComm Experience Team
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Boston, Massachusetts, United States
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Marketing Specialist
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Sep 2021 - May 2022
•. Provided marketing plans and advertising advice to the on- and off-campus organizations. • Conceptualized and executed targeted marketing campaigns, promotional coupons, and merchandising strategies for Tatte Restaurant, expanding outreach and increase customer flow 13.2% in 1 month. • Enhanced dine-in experience for Tatte restaurant through survey initiatives and customer journey analysis, resulting in actionable insights that informed improvements and elevated customer satisfaction levels. Show less
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LABELHOOD Fashion Incubation Community
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Apparel & Fashion
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1 - 100 Employee
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Public Relations Assistant
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Nov 2020 - Jan 2022
• Planned and executed events of Designer Incubation Program; connected with new prominent designers for the 2021 Shanghai Fashion Show • Designed and monitored the YOUTOPIA ✖ CONVERSE Campus Promotion Plan to establish a 3- year partnership with Converse • Planned and executed events of Designer Incubation Program; connected with new prominent designers for the 2021 Shanghai Fashion Show • Designed and monitored the YOUTOPIA ✖ CONVERSE Campus Promotion Plan to establish a 3- year partnership with Converse
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Fosun Foundation Art Center
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Shanghai, China
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Public Relations & Social Media Intern
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Jun 2021 - Aug 2021
• Designed and edited social media articles, posters and videos helped the team increase 90k+ subscribers • Assisted in the planning of VIP’s marketing events, drafted media releases and newsletters, increased 500+ VIP application number • Held Jacky Tsai’s first large-scale concentrated pop art exhibition 'Life Fantasy' in mainland China, invited, and entertained the opening and closing ceremony guests, sold 20k+ tickets • Designed and edited social media articles, posters and videos helped the team increase 90k+ subscribers • Assisted in the planning of VIP’s marketing events, drafted media releases and newsletters, increased 500+ VIP application number • Held Jacky Tsai’s first large-scale concentrated pop art exhibition 'Life Fantasy' in mainland China, invited, and entertained the opening and closing ceremony guests, sold 20k+ tickets
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McCann TLV
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Advertising Services
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100 - 200 Employee
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Account Executive Intern
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Feb 2021 - Apr 2021
• Developed and managed advertisement and marketing strategy solutions, worked extensively to coordinate marketing resources, and monitored client advertisement project timelines and workflows. • Spearheaded budgeting processes and negotiations through proactive communication, boosting revenue by slashing operational expenses approximately 20k RMB, and contributing to the closure of two significant deals • Developed and managed advertisement and marketing strategy solutions, worked extensively to coordinate marketing resources, and monitored client advertisement project timelines and workflows. • Spearheaded budgeting processes and negotiations through proactive communication, boosting revenue by slashing operational expenses approximately 20k RMB, and contributing to the closure of two significant deals
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Business Development and digital marketing Intern
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Jul 2020 - Sep 2020
• Negotiated the 2-year cooperation with 48h Film Production Competition to raise awareness to the potential customers and increase 1K+ registered users. • Managed the company’s website, mailing lists, and various social media accounts, built connections with current and potential clients and got 20k+ followers • Negotiated the 2-year cooperation with 48h Film Production Competition to raise awareness to the potential customers and increase 1K+ registered users. • Managed the company’s website, mailing lists, and various social media accounts, built connections with current and potential clients and got 20k+ followers
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Education
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2023 - 2024
Duke University - The Fuqua School of Business
Master of Quantitative Management -
2019 - 2022
Emerson College
Bachelor's degree, marketing communication
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