Experience

Michele Marie PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Aug 2022 - Dec 2022

  Los Angeles, California, United States



M-Teeth

• Public Relations Specialist

  • Aug 2020 - Apr 2021

  Ningbo, Zhejiang, China • Selected and cooperated with 50+ bloggers in Weibo; built a long-term cooperative relationship with high-quality bloggers among them; the return on investment is in the top 30% of the company • Supported the operation of the magic dentist project, including communicating between the dentist and the team, prepared weekly reports based on data, as well as hosted the team’s feedback discussion; gained 20000 Bilibili followers in 3 months; grew fan base from 200000 to 280000 in 3… Show more • Selected and cooperated with 50+ bloggers in Weibo; built a long-term cooperative relationship with high-quality bloggers among them; the return on investment is in the top 30% of the company • Supported the operation of the magic dentist project, including communicating between the dentist and the team, prepared weekly reports based on data, as well as hosted the team’s feedback discussion; gained 20000 Bilibili followers in 3 months; grew fan base from 200000 to 280000 in 3 months • Designed a new sheet to track the process of cooperation with bloggers, improved the efficiency of communication within the team Show less



Koelnmesse Co., Ltd.

• Germany
• Events Services
• 1 - 100 Employee

• Public Relations Intern

  • Jul 2019 - Oct 2019

  Beijing, China • Planned and organized 35 Invited Buyers Matching Events; used surveys to collect demands from both buyers and sellers and generated one-to-one matches to enhance the negotiation efficiency at the event; received high remarks from over 90% of the clients • Developed event procedure and protocols for emergencies, led weekly team discussions to adjust and improve details • Took charge of international client communication; used Excel to track clients’ various demands and their feedbacks to… Show more • Planned and organized 35 Invited Buyers Matching Events; used surveys to collect demands from both buyers and sellers and generated one-to-one matches to enhance the negotiation efficiency at the event; received high remarks from over 90% of the clients • Developed event procedure and protocols for emergencies, led weekly team discussions to adjust and improve details • Took charge of international client communication; used Excel to track clients’ various demands and their feedbacks to different requests or invitations, largely enhanced the efficiency and accuracy of communication Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jul 2018 - Aug 2018

  Shanghai, China • Explored the market preference regarding to the hot pot by collecting and analyzing the monthly turnovers, prices and distribution channels of self-heating hot pot • Collected and compared the Asian instant noodle information for the past ten years; analyzed data of turnovers, distribution channels, packages, brands, and taste preference, as well as prices, and formulated the final report • Investigated data of FMCG products, including performing 6P model in the RTU sauce market and… Show more • Explored the market preference regarding to the hot pot by collecting and analyzing the monthly turnovers, prices and distribution channels of self-heating hot pot • Collected and compared the Asian instant noodle information for the past ten years; analyzed data of turnovers, distribution channels, packages, brands, and taste preference, as well as prices, and formulated the final report • Investigated data of FMCG products, including performing 6P model in the RTU sauce market and collecting data of trend –food categories Show less



The POP (Protect Our Planet) Movement

• United States
• Environmental Services
• 1 - 100 Employee

• Public Relations Intern

  • Apr 2018 - Jun 2018

  Changsha, Hunan, China • Operated the organization’s official WeChat account, including writing 20+ original articles, interacting with 1000+ followers, as well as editing and uploading promotion videos • Organized off-line events to attract more fans and promote the organization’s popularity, picked up post-events reviews, and tracked the follow-up activities • Polished the original business proposals and translated the website contents