Yixian Zhang

Graduate Assistant at Harris School of Public Policy at the University of Chicago
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Contact Information
us****@****om
(386) 825-5501
Location
Gainesville, Florida, United States, US
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency

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Credentials

  • Certification in Social Media Marketing
    Hootsuite
    Apr, 2023
    - Nov, 2024
  • Marketing: Customer Segmentation
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Sep, 2021
    - Nov, 2024

Experience

  • Harris School of Public Policy at the University of Chicago
    • United States
    • Higher Education
    • 100 - 200 Employee
    • Graduate Assistant
      • Sep 2023 - Present

      • Spearheaded relationship management with Chinese employers, facilitating internships and full-time positions for Harris students and expanding the employer portfolio in the Greater China area. • Fostered engagements between employers and students, playing a pivotal role in bridging opportunities. • Managed job postings from the Employer Partnerships Team on HarrisLink and amplified job visibility through various marketing channels like newsletters, slack, and social media. • Utilized Salesforce to create opportunities, assign tasks, review and elevate employer leads, and consolidate alumni data. Show less

  • Peking University
    • China
    • Research Services
    • 700 & Above Employee
    • International Policy Action Lab
      • Jul 2023 - Aug 2023

      Gained comprehensive understanding of econometric modeling tools in applied econometrics. Developed skill set in the Stata with emphasis on implementation and interpretation of econometric models Using Stata to analyze a real-world dataset on employee attrition in a tech firm, identifying key influencers, and proposing actionable measures to address this attrition within the Economic and Fiscal Policy context. Gained comprehensive understanding of econometric modeling tools in applied econometrics. Developed skill set in the Stata with emphasis on implementation and interpretation of econometric models Using Stata to analyze a real-world dataset on employee attrition in a tech firm, identifying key influencers, and proposing actionable measures to address this attrition within the Economic and Fiscal Policy context.

  • Asian Public Relations Student Association
    • United States
    • Public Relations and Communications Services
    • Director of Social Media
      • Oct 2022 - Jun 2023

      • Attend the E-board, GBM weekly and arrange the new events, such as Halloween party, movie night, café talk, etc. for APRSA • Help the Director of Communications to create graphics for social media, newsletters, etc. • Photograph the members, socials, and events for content across all platforms • Lead the Social Media Committee, and increase the media exposure for the whole group, focusing on uplifting Asian culture and Asian voices within the field of journalism and communications Show less

  • Wenzhou Emma Optics Co., Ltd.
    • China
    • Wholesale Import and Export
    • 1 - 100 Employee
    • International Marketing Intern
      • Jun 2022 - Feb 2023

      -Strength the company’s social media exposure includes Instagram, Facebook by designing the social media advertising plan and publishing all product posts -Use communication skills to understand and fulfill the needs of eyewear customers, including distributors, retailers, and doctors -Strength the company’s social media exposure includes Instagram, Facebook by designing the social media advertising plan and publishing all product posts -Use communication skills to understand and fulfill the needs of eyewear customers, including distributors, retailers, and doctors

  • ByteDance
    • China
    • Software Development
    • 700 & Above Employee
    • HRBP
      • Jun 2021 - Aug 2021

      Conducted candidate interviews in the recruitment process. Coordinated with multiple business departments to help set up ByteDance Hefei Branch. Conducted candidate interviews in the recruitment process. Coordinated with multiple business departments to help set up ByteDance Hefei Branch.

  • Procter & Gamble
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Public Relations Assistant
      • Mar 2021 - Apr 2021

      Analyzed competitors’ Chanel public relations strategies, including situation analysis, PESO model (paid, earned, shared, owned media), from media coverage across platforms such as Weibo, Instagram and TikTok; and SWOT analysis for Chanel's situational assessment. Collected information on target consumers, consumer impressions, and advertising strategy. Analyzed competitors’ Chanel public relations strategies, including situation analysis, PESO model (paid, earned, shared, owned media), from media coverage across platforms such as Weibo, Instagram and TikTok; and SWOT analysis for Chanel's situational assessment. Collected information on target consumers, consumer impressions, and advertising strategy.

Education

  • University of Chicago
    Master of public policy, Public Policy Analysis
    2023 - 2025
  • University of Florida
    Bachelor of Science - BS, Public Relations
    2019 - 2023
  • University of Florida
    Bachelor of Arts - BA, Economics
    2019 - 2023

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