Experience

Vulcan Cyber

• Israel
• Computer and Network Security
• 1 - 100 Employee

• Director of Product Marketing

  • Mar 2023 - Present



Meta

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • 2022 - 2023



NICE

• United States
• Software Development
• 700 & Above Employee

• Head of Product Marketing | NICE Performance Management (NPM)

  • 2021 - 2022

  Leading all marketing activities for the NICE Performance Management Line of Business - Playing a leading role in product and business strategy, including short/long term product roadmap and go-to-market planning. - Leveraging qualitative and quantitative research to provide market and competitive analysis, driving business decisions. - Leading all marketing activities including planning, budgeting, and execution of messaging, content, go-to-market and lead generation activities. - Acting as the voice of the LoB for internal and external educational and promotional purposes. - Acting as a bridge between various NICE functions such as Product Management, Sales, Account, Corporate Marketing and Field Marketing teams ensuring all teams promote the same message and speak in the same voice. - Managing sales enablement activities, creating tools to ensure product messaging and differentiators are known and understood by the account management team. - Building and maintaining analyst relations to ensure coverage and a leading position in analysts’ reports Show less



AlgoSec

• Product Marketing Manager

  • 2017 - Feb 2021

  o Provide management and strategic planning for go-to-market and marketing activities. o Production management of marketing campaigns from start to finish, working closely with various marketing managers, PR teams, product managers, designers and sales teams. o Lead the strategic technology partnerships; work closely with large organizations such as AWS, Microsoft and Cisco to create joint go-to-market and co-selling activities. o Drive sales enablement activities: act as key contact with the sales organization driving communications of product direction, positioning, key messages and sales collateral. o Deep analysis of the market through sales insight, market research and competitive analysis, influencing and elevating road map items and competitive sales situations. o Lead the relationship with key analyst firms such as Gartner and Forrester, creating and maintaining a relationship with key analyst. o Create marketing collateral such as whitepapers, infographics, blog posts and webinars. Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Bid and Proposal Manager

  • 2015 - 2017

  ● Project Management of IBM bid proposal process from the initial planning phase until the proposal’s submission. o Strategic planning and leadership to create a competitive commercial and technical winning response. o Managed all response aspects including administrative, technical, law, procurement, insurance, pricing and budget. o Provided essential knowledge, support, and teaming through the bid and proposal process, using Value Driven Proposal (VDP) techniques. o Coordinated with local and global IBM and non-IBM resources, across multiple, diverse groups, often with conflicting interests. o Aligned functions, brand sales, and technical resources to perform unified Solution Design. o Presenting complex proposals to IBM senior management to achieve internal approvals. ● Awards and Recognitions – Featured in two consecutive quarters as the 'Lead Story' in IBM's global newsletter for closing large business deals. Show less



Jolt.io

• Israel
• Professional Training and Coaching
• 1 - 100 Employee

• Lecturer

  • 1922 - 1928

  Lecturing at Jolt, a program equivalent to an MBA, educating experienced entrepreneurs and specialists on various practical business and marketing-related topics including: Pricing, Market Analysis and Persona Marketing. Numerous startups chose to implement new pricing models and GTM strategies based on my lessons. Awards and Recognitions – Rated by the students multiple times as one of the top lecturers. Lecturing at Jolt, a program equivalent to an MBA, educating experienced entrepreneurs and specialists on various practical business and marketing-related topics including: Pricing, Market Analysis and Persona Marketing. Numerous startups chose to implement new pricing models and GTM strategies based on my lessons. Awards and Recognitions – Rated by the students multiple times as one of the top lecturers.