Digital Marketing Supervisor

• Jun 2019 - Present

Digital Marketing Coordinator

• Aug 2018 - Jun 2019

Digital Marketing:- Advising on the new website launch for three language versions to improve the user experience- Executing frontend & backend SEO website audit- Developing an overall SEO strategy and make execution- Conducting keyword research according to the user, market background, and its dominant search engines- Coordinating with China colleagues, Baidu & Alicloud vendors to prepare another website launch in China, the goal is to run Baidu Ads in order to boost the new service saleContent Management & Development:- Defining content distribution channels and to develop content distribution process - Developing content strategy and optimising brand online presence through website & social media platforms- Designing content structure and layout aligning with the best SEO practice- Designing user journey and website landing pages for targeted service programme

Creative Designer

• Jan 2018 - May 2018

Design Support:- As part of the creative team, working with the Marketing and Customer Services teams to maintain and produce quality marketing assets for website billboard campaigns.- Supporting the Executive Board & Managers (via the Creative Director) in producing content for Internal presentations, External presentations, Dealership training, Market meetings.- Creating and providing content for HTML email campaigns.- Ensuring that all design work is of the highest quality, pixel perfect and on brand.- Ensuring that all website retail space is used to its fullest potential.

Digital Content Manager/Account Manager

• Sep 2016 - Jan 2018

Customer Service:- Assisting over 30 Irish Ford Dealers in getting the most out of their websites. - Taking in-bound calls and emails from Irish customers.- Proactively advising dealers on all aspects of web management, website content/marketing and optimisation.- Accurately and effectively reporting on the performance of the Irish account - both internally and externally.- Monitoring, analysing and reporting on monthly statistics, using these analytics to recommend the best strategy to improve results.- Providing online training for Content Management System.- Working with dealers, in-house marketing, creative and technical teams to provide customised solutions.- Making monthly calls with Ford Ireland and dealers reporting on Adobe analytics reports and Google Analytics reports.Website & Content Management:- Delivering content creation, content management.( Used to work with Netherlands, Belgium, Luxembourg, France and Switzerland digital content managers)- Liaising with Ford Ireland for national marketing campaigns and website updates, adhering to Ford Motor’s global standards.- Designing and creating assets for the websites by using CMS, Photoshop, HTML and CSS.- Managing and coordinating Change Requests in change managementDigital Marketing:- Developing digital marketing strategy for the Irish market, working closely with market managers and marketing managers.- Scheduling marketing initiatives and campaigns for dealers.- Researching new digital opportunities for lead acquisition. - Implementing Google Analytics and Google Adwords.- Planning customised SEO strategies by using Search Console, keyword planner; adopting CTAs, title tags, meta descriptions.Market Research:- Audited Chinese automotive websites for market expansion- Analysed Chinese automotive online customer behaviour - Investigated China ICP Licensing- Business Analysis: Ford China Authorised Dealers- Researched Authorised Repairers website for new product development

Freelance Designer

• Nov 2011 - Oct 2017

Packaging Design / Graphic DesignDelivered results through consultations, research and designing of the final products. Packaging Design / Graphic DesignDelivered results through consultations, research and designing of the final products.

Marketing Executive | Junior Property Consultant

• Aug 2015 - Aug 2016

Closing sales by executing online marketing (English & Chinese advertising), delivering property consulting (English & Mandarin), initiating and leading property viewing, implementing procedures and delivering personalised customer service. Closing sales by executing online marketing (English & Chinese advertising), delivering property consulting (English & Mandarin), initiating and leading property viewing, implementing procedures and delivering personalised customer service.

MA Innovation Management Graduate at Central Saint Martins

• Sep 2013 - Jul 2015

•Dissertation - Digging into Cultural Materials:Storytelling, Small Agribusiness and Community(Research and Strategic Innovation Opportunities Proposal) •Collaborative Projects:1. Designing a Business Model for Luxury Brands 2. Discourse Analysis and Trend Forecasting. Theme: Sustainability3. Strategic Foresight into the Future of Work (Live Project with Microsoft Corporation) •Dissertation - Digging into Cultural Materials:Storytelling, Small Agribusiness and Community(Research and Strategic Innovation Opportunities Proposal) •Collaborative Projects:1. Designing a Business Model for Luxury Brands 2. Discourse Analysis and Trend Forecasting. Theme: Sustainability3. Strategic Foresight into the Future of Work (Live Project with Microsoft Corporation)

Accountant, Waitress

• Nov 2011 - Oct 2012

Managed several ordered and delivered good customer service in busy and complex circumstances. Managed several ordered and delivered good customer service in busy and complex circumstances.

Process Worker

• Nov 2010 - Nov 2011

Gained hands-on experience of participating in how a big corporation functions. Gained hands-on experience of participating in how a big corporation functions.

Picker, Packer and Seller

• Jan 2006 - 2010

Casual student job Casual student job