Experience

The Guerrilla Marketing Society

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Aug 2023 - Present

• Inbound Team Member

  • Sep 2022 - Present

  - Created social media and video content for Instagram with a 500+ audience.- Started and assisted to grow GMS on anew platform, Tiktok.- Grew the GMS Instagram by 10% in a semester by creating content in consistent design through Canva.- Collaborated with a team of 5+ members to analyze social media trends and come up with new content every week.

• Strategic Planner

  • Jan 2023 - Aug 2023

  - Managed the communication between a team of 7 students and the client to move forward with the client project.- Researched and analyzed the client’s industry using tools such as SWOT to understand the current market and industry.

• Varsity Marketing Consultant

  • Sep 2022 - Dec 2022

  - Collaborated with a team of 9 members to research and analyze for UsTwoTea, an authentic Asian tea brand in the US. - Contacted 40+ influencers for a 0-budget social media collaboration for our clients to promote their product and was able to successfully recruit 9 on board with the campaign. - Developed and implemented Guerilla and social media marketing tactics to help the client to increase brand awareness.- Collaborated with other brands to create in-person events to promote the brand and products such as the Tea Power collaboration with CorePower yoga for tea tasting. Show less

• Marketing Consultant

  • Feb 2022 - Sep 2022

  - Collaborate with a team of 12 members to develop Guerrilla Marketing strategies to increase brand awareness and reach the right audience for a body butter brand, Mavology. - Conducted marketing research and analysis through surveys with 100+ potential customers.- Presented a final presentation consisting of all the work we did for the founder of Mavology



180 Degrees Consulting

• Australia
• Non-profit Organizations
• 700 & Above Employee

• Senior Consultant

  • May 2023 - Present

  - Collaborated with a team of five to analyze the best practices for a local solar energy non-profit provider to help client determine what is the best next step for the company. - Conducted policy comparative analyses based on state laws in MA and NYC and presented a final recommendation.

• Junior Consultant

  • Feb 2023 - May 2023



Boston University AdClub

• United States
• Advertising Services
• 1 - 100 Employee

• Varsity Art Director

  • Feb 2023 - Present

  - Collaborated with a local beauty brand to execute creative strategies to increase brand awareness and exposure. - Designed all creative deliverables for our clients such as ads, photography and video promotions through Canva, and Adobe platforms such as Illustrator, InDesign, Photoshop and Premiere Pro. - Collaborated with a local beauty brand to execute creative strategies to increase brand awareness and exposure. - Designed all creative deliverables for our clients such as ads, photography and video promotions through Canva, and Adobe platforms such as Illustrator, InDesign, Photoshop and Premiere Pro.



Takeda

• Japan
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Employer Branding Intern

  • May 2023 - Aug 2023

  - Lead campaigns and partnered with teams to develop content strategy and publish on the external LinkedIn platform. - Created and Edited videos content for various campaigns within short periods of time. Best performing post currently has 104,108 impressions, 680 likes, and 2408 clicks lead to the career site through this LinkedIn post. - Assisted the Talent Acquisition team with strategy and execution of a 100+ social event for all the summer interns. - Collaborated with multiple third-party partners to improve programs and create collateral that would be used within the team and the organization. Show less



Boston University Marketing Club (BUMKC)

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Team Member

  • Sep 2022 - Dec 2022

  - Collaborated with one local business each semester to provide marketing research targeted toward the client’s needs and wants. - Presented 10+ creative social media strategies to build brand recognition and knowledge on the start of a new platform such as TikTok. - Research and analyze the client's market as well as current trends to improve the business - Worked with local stores such as Emack & Bolio's - Collaborated with one local business each semester to provide marketing research targeted toward the client’s needs and wants. - Presented 10+ creative social media strategies to build brand recognition and knowledge on the start of a new platform such as TikTok. - Research and analyze the client's market as well as current trends to improve the business - Worked with local stores such as Emack & Bolio's



SOMOS Community Care

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Outreach Summer Intern

  • Jun 2022 - Aug 2022

  - Computed monthly reports using Excel for the insurance companies under the health care company. - Organized data of patients' health compliance status and compiled pivot table reports on Excel. - Outreached to 1000+ low-income patients in underserved communities to remind and send referrals to doctors. - Computed monthly reports using Excel for the insurance companies under the health care company. - Organized data of patients' health compliance status and compiled pivot table reports on Excel. - Outreached to 1000+ low-income patients in underserved communities to remind and send referrals to doctors.



Fun Face Express

• Massachusetts, United States

• Face Painter and Customer Service Representative

  • Aug 2017 - Sep 2021

  - Delivered face painting services to all age groups at private parties, events, and carnivals around the New England area. - Provided customized themed artwork on the face and body with make-up paint or henna tattoo paste for more than 60 customers per day. - Communicated and attracted customers to maintain a welcoming and comfortable environment at all times. - Delivered face painting services to all age groups at private parties, events, and carnivals around the New England area. - Provided customized themed artwork on the face and body with make-up paint or henna tattoo paste for more than 60 customers per day. - Communicated and attracted customers to maintain a welcoming and comfortable environment at all times.



Step by Step Chinese School

• Andover, Massachusetts, United States

• Chinese Teaching Assistant

  • Sep 2018 - Mar 2021

  - Assisted the teacher to manage a total of 40+ students in both first-grade and fifth-grade classes. - Prepared and taught lectures with the teacher every week for both classes teaching them a wide range of materials from language, writing to culture. - Maintained an orderly environment and took responsibility for the safety of every single student. - Assisted the teacher to manage a total of 40+ students in both first-grade and fifth-grade classes. - Prepared and taught lectures with the teacher every week for both classes teaching them a wide range of materials from language, writing to culture. - Maintained an orderly environment and took responsibility for the safety of every single student.